Initial skills documentation — 25 categories, all SKILL.md + references + scripts

2026-07-15 17:42:20 -04:00
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+# DRE Logo and Brand — July 2026
+
+## Chosen Logo: Concept C — Industrial Separated
+
+**Mark:** D | R | E — bold all-caps sans-serif with pipe separators.
+
+**Colors:**
+- D: #f59e0b (Amber 500)
+- R: #94a3b8 (Slate 400)
+- E: #f59e0b (Amber 500)
+- Pipes: #cbd5e1 on light, #475569 on dark
+
+**Full lockup:**
+```
+D | R | E
+DEBT RECOVERY EXPERTS  (small caps, 5px letter spacing)
+```
+
+**Typography:** Inter (or similar sans-serif). D and E at weight 800, R at weight 700. Pipes at weight 200.
+
+**Minimum sizes:** 140px wide (mark only), 220px wide (with subtitle).
+
+**Usage contexts:**
+- Dark background (navy #0f172a) — amber D/E glow, slate R, dark pipes
+- Light / white background — amber D/E, slate R, light pipes
+- Favicon: 48px amber square with white D
+
+**Rejected directions:** Shield monograms (too generic), Texas star (felt overused), full wordmark typography (less distinctive).
+
+## Preferred Look and Feel
+
+The DRE site should look like a modern professional debt recovery firm — not an aggressive collections agency.
+
+Brand atmosphere: calm, professional, Texas-grounded, technology-enabled (not tech-centric).