1.1 KiB
1.1 KiB
DRE Logo and Brand — July 2026
Chosen Logo: Concept C — Industrial Separated
Mark: D | R | E — bold all-caps sans-serif with pipe separators.
Colors:
- D: #f59e0b (Amber 500)
- R: #94a3b8 (Slate 400)
- E: #f59e0b (Amber 500)
- Pipes: #cbd5e1 on light, #475569 on dark
Full lockup:
D | R | E
DEBT RECOVERY EXPERTS (small caps, 5px letter spacing)
Typography: Inter (or similar sans-serif). D and E at weight 800, R at weight 700. Pipes at weight 200.
Minimum sizes: 140px wide (mark only), 220px wide (with subtitle).
Usage contexts:
- Dark background (navy #0f172a) — amber D/E glow, slate R, dark pipes
- Light / white background — amber D/E, slate R, light pipes
- Favicon: 48px amber square with white D
Rejected directions: Shield monograms (too generic), Texas star (felt overused), full wordmark typography (less distinctive).
Preferred Look and Feel
The DRE site should look like a modern professional debt recovery firm — not an aggressive collections agency.
Brand atmosphere: calm, professional, Texas-grounded, technology-enabled (not tech-centric).