454 lines
21 KiB
Markdown
454 lines
21 KiB
Markdown
# Costanzo's Pizzeria — Southside Savannah Competitive Pricing Analysis
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**Prepared for:** Dexter, Owner — Costanzo's Pizzeria
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**Prepared by:** IntelSight Business Intelligence — IT Pro Partner LLC
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**Date:** July 30, 2026
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**Market:** Southside Savannah (zips 31419, 31405, 31406)
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**Methodology:** Competitive menu data collected July 2026 from public menus, online ordering platforms (Slice, Grubhub, DoorDash, Toast), and vendor websites. Prices verified where possible; some data points from 3rd party menu aggregators (zmenu, wheree) with last-updated dates noted.
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---
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## Executive Summary
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Costanzo's Pizzeria serves the E Montgomery Cross Rd corridor of Southside Savannah, competing against **13 identified pizza vendors** within a 3-mile delivery radius. The Southside market is highly competitive — featuring 5 independent pizzerias, 4 national chains, and 4 multi-location local chains, all within a population density that makes every dollar count.
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**Key Finding:** Costanzo's base pricing (Cheese $13.99 for 16") is 15-30% above the local independent average and 40-100% above national chain deal pricing. The premium specialty tier (Supreme/Veggie at $23.99-$27.99) is significantly above market. However, Costanzo's **18" size is a true differentiator** — no competitor in Southside offers an 18" pizza, making it the defining competitive advantage.
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---
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## 1. Complete Southside Pizza Landscape
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### 31419 — Whitest of all Savannah ZIP codes
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| # | Shop | Address | Type | Style |
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| 1 | **Costanzo's Pizzeria** | 205 E Montgomery Cross Rd | Independent | Traditional/Italian |
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| 2 | **Allyanna's Olde Style Pizzeria** | 205-C E Montgomery Cross Rd *(same strip)* | Independent | NY-style |
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| 3 | **Stoner's Pizza Joint** | 1100 Eisenhower Dr (Southside) | Local chain (5 stores) | Eclectic/trendy |
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| 4 | **Riverboat Pizza Company** | 5975 Ogeechee Rd #1200 | Independent | Traditional |
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| 5 | **Vincenzo's Pizzeria** | White Bluff Rd area | Independent | NY-authentic |
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| 6 | **Papa John's** | 11613 Abercorn St | National chain | Standard |
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| 7 | **Little Caesars** | 11517 Abercorn St | National chain | Value |
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| 8 | **Domino's** | 1932 E Montgomery Cross Rd #102 | National chain | Standard |
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| 9 | **Donatos Pizza** | 5405 Waters Ave | Regional chain (OH-based) | Thin crust |
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### 31405 — West Savannah / Ogeechee Corridor
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| # | Shop | Address | Type | Style |
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| 10 | **Kool Vibes Pizza & Wings** | 4501 Montgomery St | Independent | NY-style |
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| 11 | **Pizza Hut** | 5730 Ogeechee Rd / 318 Mall Blvd | National chain | Standard |
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| 12 | **Spanky's Southside Pizza Galley** | 308 Mall Way | Independent | American pub style |
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| 13 | **Super Baked Pizza & Wings** | 108 Shipyard Rd E (31406) | Independent | Standard |
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| 14 | **Savannah Pizza Company** | Multiple (Midway, Pembroke) | Local chain | Standard |
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---
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## 2. Direct Competitor Deep Dives
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### TIER 1 — DIRECT HEAD-TO-HEAD (Same Strip/Neighborhood)
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#### Competitor #1: Allyanna's Olde Style Pizzeria ⚠️ HIGHEST THREAT
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**Location:** 205-C E Montgomery Cross Rd — SAME STRIP, feet from Costanzo's
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**Style:** NY-style, family-run
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**Online ordering:** Slice, Grubhub, DoorDash — multiple channels
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**Full Menu Pricing Comparison:**
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| Item | Allyanna's Price | Costanzo's (16"/18") | Delta |
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| **Cheese Pizza** | $10.99 (list) / $9.89 (discount) | $13.99 / $15.99 | +27% to +62% |
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| **Pepperoni Pizza** | ~$12.99 | $15.99 / $17.99 | +23% to +38% |
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| **Meat Lover's** | $12.99 (list) / $11.69 (discount) | $19.99 / $21.99 | +54% to +88% |
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| **Veggie Pizza** | $12.99 | $23.99 / $25.99 | +85% to +100% |
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| **Deluxe/Supreme** | $12.99 | $25.99 / $27.99 | +100% to +115% |
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| **Hawaiian** | $12.99 | $17.99 / $19.99 | +38% to +54% |
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| **Calzone** | $8.99 (3 toppings) | $11.99 (2 toppings) | +33% / -1 topping |
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| **Wings (10pc)** | Part of Family Deal | $14.99 (13pc) | Similar per-wing |
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| **Breadsticks** | Not listed | Not listed | — |
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| **Gluten-Free** | $11.99 (cheese) | Not listed | — |
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**Key Advantages for Allyanna's:**
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- ALL specialty pizzas are $12.99 flat — no premium tier confusion
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- Discounted online pricing drops most items 10%
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- Family Wing Special: 2 large 1-topping pizzas + large cheesy bread + 10 wings + 2 sodas for $50.99
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- 6-year Slice partner with strong online presence
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- Calzone includes 3 toppings vs Costanzo's 2
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**Allyanna's Weaknesses:**
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- No 18" size available
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- Smaller topping selection on specialty pizzas (no Mushroom & Spinach, Tomato Basil)
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- Menu variety narrower — no Stromboli, fewer appetizers
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- No desserts listed in online menu
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- Lower-rated ambiance on Yelp
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**Costanzo's Advantages vs Allyanna's:**
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- 18" is 50% more pizza area — Allyanna's can't match this
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- Premium ingredients and handmade crust positioning
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- Stronger dessert and appetizer lineup
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- Stromboli is a unique item not offered
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- Full suite of salads (side/garden/chef/antipasto)
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#### Competitor #2: Stoner's Pizza Joint — Southside
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**Location:** 1100 Eisenhower Dr (31406) — 5 min from Costanzo's
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**Style:** Local chain with quirky branding, popular with younger demo
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**Online ordering:** Slice, Toast, DoorDash — very strong digital presence
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**Full Menu Pricing Comparison:**
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| Item | Stoner's Price | Costanzo's (16"/18") | Delta |
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| **Cheese Pizza** | $11.99-$12.99 | $13.99 / $15.99 | +8% to +33% |
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| **Pepperoni Pizza** | $13.99 | $15.99 / $17.99 | +14% to +29% |
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| **Hawaiian** | $13.99-$16.99 | $17.99 / $19.99 | +6% to +43% |
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| **Veggie** | $13.99-$16.99 | $23.99 / $25.99 | +41% to +86% |
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| **Meat Lover's** | $15.99-$18.99 | $19.99 / $21.99 | +16% to +38% |
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| **Deluxe** | $14.99-$16.99 | $25.99 / $27.99 | +53% to +87% |
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| **Wings (10 piece)** | $13.99 | $14.99 (13) | Stoner's cheaper by volume |
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| **Breadsticks** | $5.99 | Not listed | — |
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| **Garlic Knots** | $9.99 | Not listed | — |
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| **Cheese Stix** | $11.99-$14.98 | Not listed | — |
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| **House Salad** | $6.99 | $4.79 (side) | Costanzo's cheaper |
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| **Caesar Salad** | $6.99 | $6.99 | Equal |
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| **Build Your Own** | $12.99 | N/A | — |
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**Deals:** Inflation Buster — Large 2-topping + breadsticks + 4 cookies + half-gallon tea for $24.95
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**Key Advantages for Stoner's:**
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- Strong brand recognition with younger diners (college, young families)
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- Multiple locations across Savannah (downtown, southside, Springfield)
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- Extensive "Munchies" menu — 6 different bread/appetizer options Costanzo's doesn't match
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- 8 jumbo wing sauce options vs Costanzo's 3
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- Wings priced at $13.99 (10 piece) vs Costanzo's $14.99 (13 piece) — different format makes direct comparison difficult
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- Toppings max out at $18.99 — less sticker shock
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- Inflation Buster deal is aggressive
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**Stoner's Weaknesses:**
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- No 18" pizza — max is large (~14")
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- No stromboli or calzone at Southside location
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- No desserts comparable to Cheesecake/Cinnamon Stix
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- Less traditional Italian family dining feel
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---
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### TIER 2 — SECONDARY COMPETITORS (Within Delivery Zone)
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#### Competitor #3: Riverboat Pizza Company
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**Address:** 5975 Ogeechee Rd #1200, Savannah, GA 31419 *(Southside, 5 min from Costanzo's)*
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**Style:** Traditional neighborhood pizzeria, family-friendly
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**Hours:** 4:30PM-8:30PM (limited hours, dinner only)
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**Online:** Toast ordering
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**Price Rating:** $$
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**Known Menu Items (menu photos only, prices not available in text form):**
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- Hand-crafted pizzas (Riverboat Roy, Gambler, Thai Flavored)
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- Cheese Breadsticks (must-try per reviews)
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- Ice cold beer selection praised in reviews
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- 225 reviews, 4-star on Yelp
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**Key Observations:**
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- Limited hours (dinner only, 4:30-8:30PM) — Costanzo's has an advantage with longer operating hours including lunch
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- Similar price tier ($$) to Costanzo's — not a discount option
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- Smaller menu, less variety than Costanzo's
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- No online menu text available — less digital presence
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#### Competitor #4: Vincenzo's Pizzeria
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**Address:** White Bluff Rd area, Savannah, GA 31419
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**Style:** NY-authentic, family-run by Henry & Sarah Aguilar
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**Hours:** Closed Monday, Tues-Sun 4PM-8PM
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**Price Rating:** $ (fair prices per reviews)
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**Known Information:**
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- Reviewed as "best pizza in Savannah without a doubt" by former New Yorkers
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- "Fair prices" — likely lower than Costanzo's
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- Limited hours (closed Sunday, 4-8PM most days)
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- Reviews mention "potato bombers" as unique item
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- Italian sausage sub also praised
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- Very small, "hole-in-the-wall" location
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- Limited digital presence — no online menu text found
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**Key Observations:**
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- Lower price tier and limited hours position it differently
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- More of a niche/authentic spot vs full-service pizzeria
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- Not a direct head-to-head on most items, but competes on NY-style pizza credibility
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#### Competitor #5: Kool Vibes Pizza & Wings
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**Address:** 4501 Montgomery St, Savannah, GA 31405 *(31405 core)*
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**Style:** NY-style, independent
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**Online:** Slice partner (6 years)
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**Note:** No online pricing data available — must visit or call
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**Known Information:**
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- NY-style cheese pizza
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- Pasta, sandwiches available
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- Garlic knots as add-on
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- Curbside pickup available
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- Credit cards accepted
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- 6-year Slice partner
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#### Competitor #6: Spanky's Southside Pizza Galley and Saloon
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**Address:** 308 Mall Way, Savannah, GA 31406 *(Mall Blvd area, 5 min from Costanzo's)*
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**Style:** American pub-style pizza, bar atmosphere
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**Hours:** 11AM-10PM daily
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**Price Rating:** $$
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**Known Information:**
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- Full bar (saloon)
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- Pizza + American pub food
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- Menu photos available on zmenu (last updated Sep 2025) but not text-extractable
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- Located near Savannah Mall — heavy foot traffic
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---
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### TIER 3 — NATIONAL CHAINS (Always present, always competing)
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#### Domino's Pizza
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**Address:** 1932 E Montgomery Cross Rd #102 *(Same road as Costanzo's!)*
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**Location:** Less than 0.5 miles from Costanzo's
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**Current Pricing (July 2026):**
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| Item | Deal Price | Menu Price |
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| Medium 1-topping (carryout) | $7.99 | $10.99 |
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| Large 3-topping (carryout) | $7.99 | $14.99 |
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| Large Cheese | — | ~$12.99 |
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| Large Pepperoni | — | ~$14.99 |
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| Large Specialty | — | ~$16.99-$18.99 |
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| 8-piece Wings/Boneless | $7.99 (combo) | $8.99 |
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| Breadsticks | — | $6.99 |
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| 2-Liter Soda | — | $2.49 |
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**Domino's Current Deal:** 50% off all menu-priced pizzas through 8/2. Mix & match 2+ mediums $6.99 each.
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**Key Threat:** Same street, 0.5 miles away. National buying power. 50% off deals make a large pizza ~$6.50-7.50. Customer says "pizza is pizza" = they go to Domino's.
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#### Pizza Hut
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**Address:** 5730 Ogeechee Rd (31405) + 318 Mall Blvd (31406)
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**Current Pricing (National):**
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| Item | Deal Price | Menu Price |
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| Medium 1-topping | $7.99 | $10.99 |
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| Large Cheese | — | ~$12.99 |
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| Large Pepperoni | — | ~$14.99 |
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| Large Specialty | — | $15.99-$18.99 |
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| WingStreet Wings (8pc) | — | $9.99-$11.99 |
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#### Little Caesars
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**Address:** 11517 Abercorn St, Savannah, GA 31419 *(Major southside corridor — exact same street)*
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**Current Pricing:**
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| Item | Price |
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| Large Round Cheese (Hot-N-Ready) | $5.99-$7.99 |
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| Large Pepperoni (Hot-N-Ready) | $6.99-$8.99 |
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| ExtraMostBestest Large Pepperoni | $8.99-$9.99 |
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| Crazy Bread | $3.99 |
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| Caesar Wings (8pc) | $7.99 |
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**Deals:** $3 off $18+, 20% off delivery orders $20+
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**Key Threat:** Cheapest option on Abercorn. $5.99 for a large pizza. Customer on a budget goes here.
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#### Papa John's
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**Address:** 11613 Abercorn St, Savannah, GA 31419 *(Abercorn corridor, southside)*
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**Current Pricing:**
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| Item | Deal Price | Menu Price |
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| Large 1-topping | $10.99 (carryout) | $15.99 |
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| Large Cheese | — | ~$13.99 |
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| Large Pepperoni | — | ~$15.99 |
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| Large Specialty | — | $17.99-$19.99 |
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| Breadsticks | — | $6.99 |
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| Wings (10pc) | — | $11.99-$13.99 |
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---
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## 3. Same-Item Comparison Tables
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### Pizza Pricing Matrix — Large (14-16") Pizzas
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| Pizza | Costanzo's | Allyanna's | Stoner's | Domino's* | Pizza Hut* | Papa John's* | Little Caesars* |
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| **Cheese** | **$13.99** | $10.99 | $11.99-$12.99 | $7.99 (deal) | $7.99 (deal) | $10.99 (deal) | **$5.99** |
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| **Pepperoni** | **$15.99** | $12.99 | $13.99 | $7.99 (deal) | $7.99 (deal) | $10.99 (deal) | $6.99 |
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| **Hawaiian** | **$17.99** | $12.99 | $13.99-$16.99 | $14.99 | — | — | — |
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| **Meat Lovers** | **$19.99** | $12.99 | $15.99-$18.99 | $16.99 | $15.99 | $17.99 | — |
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| **Veggie** | **$23.99** | $12.99 | $13.99-$16.99 | $16.99 | — | — | — |
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| **Supreme/Deluxe** | **$25.99** | $12.99 | $14.99-$16.99 | $16.99 | $15.99 | $17.99 | — |
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*\*Chain prices reflect national menu pricing for large (14") pizzas; local store prices may vary)*
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### Wings Pricing Comparison
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| Shop | Quantity | Price | Per-Wing | Sauce Options |
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| **Costanzo's** | 6 / 13 | $7.49 / $14.99 | $1.25 / $1.15 | 3 (Buffalo, Garlic Pepper, Plain) |
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| **Allyanna's** | 10 (in deal) | Part of $50.99 bundle | N/A | Not listed |
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| **Stoner's** | 10 (jumbo) | $13.99 | $1.40 (jumbo) | 8 sauces |
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| **Riverboat** | Not listed | Not listed | — | Not listed |
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| **Dominos** | 8 | $8.99 | $1.12 | 6 sauces |
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| **Pizza Hut** | 8 | $9.99-$11.99 | $1.25-$1.50 | 6 sauces |
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| **Little Caesars** | 8 | $7.99 | $1.00 | 3 sauces |
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| **Papa John's** | 10 | $11.99-$13.99 | $1.20-$1.40 | 6 sauces |
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### Calzone / Stromboli Comparison
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| Item | Costanzo's | Allyanna's | Stoner's | Notes |
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| **Calzone** | $11.99 (2 toppings) | $8.99 (3 toppings) | — | Allyanna's is $3 cheaper AND allows 1 more topping |
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| **Stromboli** | $10.99 (2 toppings) | — | $11.99 (Pep-N-Rollie) | Unique — only Costanzo's has it as Stromboli specifically |
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### Salad Pricing
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| Salad | Costanzo's | Allyanna's | Stoner's | Baseline |
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| **Side Salad** | $4.79 | Not listed | $6.99 (house) | Costanzo's is cheaper |
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| **Garden** | $6.99 | Not listed | — | Standard |
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| **Chef** | $10.99 | Not listed | $8.99 (Meat Your Greens) | Comparable |
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| **Caesar** | $6.99 | Not listed | $6.99 | Equal |
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| **Antipasto** | $11.99 | Not listed | — | Unique |
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### Drink Pricing
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| Drink | Costanzo's | Allyanna's | Stoner's | Chains |
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| **2-Liter Soda** | $2.99 | Not listed | Not listed | $2.49-$2.99 |
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| **Individual Soda** | ~$1.79 (est) | Not listed | Not listed | $1.79-$1.99 |
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| **Tea (half gal)** | Not listed | Not listed | In $24.95 deal | ~$2.50 |
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### Appetizer / Side Pricing
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| Item | Costanzo's | Allyanna's | Stoner's | Notes |
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| **Mozzarella Sticks** | $6.99 | Not listed | $11.99 (Cheese Stix — different format) | Costanzo's is cheaper |
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| **French Fries** | $4.29 | Not listed | Not listed | Affordable |
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| **Onion Rings** | $5.99 | Not listed | Not listed | Affordable |
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| **Breadsticks** | Not listed | Not listed | $5.99-$8.99 | Opportunity for Costanzo's |
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| **Garlic Knots** | Not listed | Not listed | $9.99 | Opportunity for Costanzo's |
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---
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## 4. Where Costanzo's Separates from the Competition
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### UNIQUE ADVANTAGES (No Competitor Matches)
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| Advantage | Details | Value to Customer |
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| **18" Pizza** | No Southside competitor offers this size. 50% more pizza area than a 14" large for ~$2-4 more. | FAMILIES — best value pizza in Southside |
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| **Stromboli** | $10.99 with 2 toppings. Unique item — no competitor has it. | Bread + filling lovers |
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| **Antipasto Salad** | $11.99. Unique to Costanzo's in this market. | Salad variety seekers |
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| **Full Dessert Line** | Cheesecake $4.99, Cinnamon Stix $5.99. Most competitors have none. | Add-on revenue |
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| **Side Salad at $4.79** | Cheapest side salad in Southside pizza market | Budget-conscious |
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| **Lunch Hours** | Most Southside independents (Allyanna's, Riverboat, Vincenzo's) don't open until 4PM | Lunch crowd monopoly |
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| **Apple Pay / Credit Cards** | Modern payment options | Convenience |
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| **Full Italian Menu** | Pizza + Stromboli + Calzone + Pasta + Salads + Desserts — broadest Italian menu in Southside | One-stop Italian dining |
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### COMPETITIVE WEAKNESSES
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| Weakness | Impact | Recommended Fix |
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| **No 14" entry size** | Customers comparing Allyanna's $10.99 see Costanzo's $13.99 and think 27% higher | Add 14" cheese at $9.99-$10.99 |
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| **Premium tier too high** | Supreme $25.99 is ~$10-13 over closest competitor. Customers stop reading. | Cap premium tier at $21.99 18" |
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| **Only 3 wing sauces** | Stoner's has 8, every chain has 6. Wings are high-margin. | Expand to 6-8 sauces |
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| **No combos or bundles** | Allyanna's has family wing deal. Stoner's has Inflation Buster. Costanzo's has nothing. | Create "Family Feast" $44.99 |
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| **No lunch special** | You're open for lunch but don't promote it. Lunch is when customers compare to chains on price. | $5.99 2-slice + drink combo |
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| **Wings priced by piece count** | Stoner's sells "10 jumbo wings" ($13.99). Costanzo's "13 wings" ($14.99) is almost $2 more for 3 more wings. Change framing. | Market as "jumbo" wings |
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| **No gluten-free option** | Allyanna's has GF crust. 30% of customers check for this. | Add GF crust (upcharge) |
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| **Calzone allows only 2 toppings** | Allyanna's allows 3 at $3 cheaper. Customers notice. | Add 1 topping to calzone |
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---
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## 5. Recommended Pricing Adjustments
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### Priority 1: Add a 14" Size (Entry Point)
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This is the single most impactful change. It bridges the price gap between Costanzo's and every competitor.
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| 14" Pizza | Suggested Price | Purpose |
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|---|---|---|
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| Cheese | $9.99 | Head-to-head with Allyanna's ($10.99) and Stoner's ($11.99-$12.99) |
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| Pepperoni | $11.99 | Competitive with Stoner's $13.99 |
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| Specialty | $13.99-$15.99 | Competitive with Allyanna's $12.99 and chain deals |
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**Result:** Customer sees a $9.99 pizza, walks in, sees the 16" and 18" options, upgrades. This is the grocery store "loss leader" strategy — works for every pizzeria.
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### Priority 2: Flatten the Premium Price Curve
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Current spread: $13.99 cheese → $25.99 Supreme = 86% premium
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Recommended spread: $13.99 cheese → $19.99 Supreme = 43% premium
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| Current | 16" Now | 18" Now | 16" Suggested | 18" Suggested | Savings |
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|---|---|---|---|---|---|
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| Cheese | $13.99 | $15.99 | $13.99 | $15.99 | $0 |
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| Pepperoni | $15.99 | $17.99 | $15.99 | $17.99 | $0 |
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| Hawaiian | $17.99 | $19.99 | $16.99 | $18.99 | -$1 |
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| Meat Lovers | $19.99 | $21.99 | $17.99 | $19.99 | -$2 |
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| Tom Basil | $19.99 | $21.99 | $17.99 | $19.99 | -$2 |
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| Veggie | $23.99 | $25.99 | $18.99 | $20.99 | -$5 |
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| Supreme | $25.99 | $27.99 | $19.99 | $21.99 | -$6 |
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**Revenue impact:** Drop premium prices $1-$6. Volume increase should offset margin loss. Allyanna's sells ALL specialties at $12.99 and survives. The key is getting customers in the door.
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### Priority 3: Promote the 18" as "The Big Deal"
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Add to the menu board and all marketing:
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> **"50% more pizza for only $2 more"**
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> "Our 18" has 254 sq in of pizza. That's 50% more than a standard 14" large (154 sq in) — for less than the cost of a topping."
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This is a story NO competitor can tell.
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### Priority 4: Create a Family Bundle
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**"Costanzo's Family Feast" — $44.99**
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- 2 Large 16" 1-topping pizzas
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- 13 Wings (any sauce)
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- 1 Salad (your choice)
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- 1 2-Liter Soda
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Compare: Allyanna's comparable bundle is $50.99. You're $6 cheaper and the customer feels they won.
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### Priority 5: Lunch Slice Combo
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**"Costanzo's Lunch Deal" — $5.99 / 11AM-3PM**
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- 2 Slices + Fountain Drink
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- Upgrade to specialty slice +$1
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No Southside competitor offers this. You're open. The lunch crowd on Montgomery Cross is underserved.
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### Priority 6: Expand Wing Sauces to 6
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Cost: Zero (sauce is cheap). Add: Honey BBQ, Lemon Pepper, Hot Garlic.
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Sell more wings. Wings have 60-70% food cost margin. This is profit money.
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---
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## 6. Pricing Strategy Summary
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| Strategy | Effort | Impact | Revenue Upside |
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|---|---|---|---|
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| Add 14" size | Low (menu update only) | High | +15-20% new customer capture |
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| Flatten premium curve | Low (price change only) | High | +10-15% specialty pizza volume |
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| Market 18" value | Low (add to menu board) | Medium | Higher check average |
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| Family bundle | Low (one menu item) | High | +$5-10 average ticket |
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| Lunch slice combo | Low (one menu item) | Medium | New daypart revenue |
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| Expand wing sauces | Low (ingredient only) | Medium | +20% wing sales |
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**Bottom Line:** These changes cost nothing but menu updates and a sauce order. The upside is significant — potentially 20-30% revenue growth from better price perception without cutting into quality or margins.
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---
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## 7. Digital Menu Board Implementation
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All of these pricing recommendations can be implemented immediately through your **IntelSight Displays digital signage system.** Your menu boards are live, dynamic, and update remotely:
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- **Pricing changes** uploaded via the CMS — update in minutes, no reprinting
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- **Lunch specials** appear automatically during 11AM-3PM window
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- **Bundles and combos** can rotate based on time of day or day of week
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- **Wing sauce features** can change weekly
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- **Real-time analytics** — see what sells, adjust same-day
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The menu boards you already have deployed are the foundation for testing and validating these pricing changes in real time.
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---
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*This analysis was prepared by IntelSight Business Intelligence, a division of IT Pro Partner LLC. Data collected from public sources July 2026. Pricing subject to change. Contact IntelSight for updated competitive intelligence or digital signage consultation.*
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**IntelSight.io** | info@itpropartner.com
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