# Costanzo's Pizzeria — Southside Savannah Competitive Pricing Analysis **Prepared for:** Dexter, Owner — Costanzo's Pizzeria **Prepared by:** IntelSight Business Intelligence — IT Pro Partner LLC **Date:** July 30, 2026 **Market:** Southside Savannah (zips 31419, 31405, 31406) **Methodology:** Competitive menu data collected July 2026 from public menus, online ordering platforms (Slice, Grubhub, DoorDash, Toast), and vendor websites. Prices verified where possible; some data points from 3rd party menu aggregators (zmenu, wheree) with last-updated dates noted. --- ## Executive Summary Costanzo's Pizzeria serves the E Montgomery Cross Rd corridor of Southside Savannah, competing against **13 identified pizza vendors** within a 3-mile delivery radius. The Southside market is highly competitive — featuring 5 independent pizzerias, 4 national chains, and 4 multi-location local chains, all within a population density that makes every dollar count. **Key Finding:** Costanzo's base pricing (Cheese $13.99 for 16") is 15-30% above the local independent average and 40-100% above national chain deal pricing. The premium specialty tier (Supreme/Veggie at $23.99-$27.99) is significantly above market. However, Costanzo's **18" size is a true differentiator** — no competitor in Southside offers an 18" pizza, making it the defining competitive advantage. --- ## 1. Complete Southside Pizza Landscape ### 31419 — Whitest of all Savannah ZIP codes | # | Shop | Address | Type | Style | |---|---|---|---|---| | 1 | **Costanzo's Pizzeria** | 205 E Montgomery Cross Rd | Independent | Traditional/Italian | | 2 | **Allyanna's Olde Style Pizzeria** | 205-C E Montgomery Cross Rd *(same strip)* | Independent | NY-style | | 3 | **Stoner's Pizza Joint** | 1100 Eisenhower Dr (Southside) | Local chain (5 stores) | Eclectic/trendy | | 4 | **Riverboat Pizza Company** | 5975 Ogeechee Rd #1200 | Independent | Traditional | | 5 | **Vincenzo's Pizzeria** | White Bluff Rd area | Independent | NY-authentic | | 6 | **Papa John's** | 11613 Abercorn St | National chain | Standard | | 7 | **Little Caesars** | 11517 Abercorn St | National chain | Value | | 8 | **Domino's** | 1932 E Montgomery Cross Rd #102 | National chain | Standard | | 9 | **Donatos Pizza** | 5405 Waters Ave | Regional chain (OH-based) | Thin crust | ### 31405 — West Savannah / Ogeechee Corridor | # | Shop | Address | Type | Style | |---|---|---|---|---| | 10 | **Kool Vibes Pizza & Wings** | 4501 Montgomery St | Independent | NY-style | | 11 | **Pizza Hut** | 5730 Ogeechee Rd / 318 Mall Blvd | National chain | Standard | | 12 | **Spanky's Southside Pizza Galley** | 308 Mall Way | Independent | American pub style | | 13 | **Super Baked Pizza & Wings** | 108 Shipyard Rd E (31406) | Independent | Standard | | 14 | **Savannah Pizza Company** | Multiple (Midway, Pembroke) | Local chain | Standard | --- ## 2. Direct Competitor Deep Dives ### TIER 1 — DIRECT HEAD-TO-HEAD (Same Strip/Neighborhood) #### Competitor #1: Allyanna's Olde Style Pizzeria ⚠️ HIGHEST THREAT **Location:** 205-C E Montgomery Cross Rd — SAME STRIP, feet from Costanzo's **Style:** NY-style, family-run **Online ordering:** Slice, Grubhub, DoorDash — multiple channels **Full Menu Pricing Comparison:** | Item | Allyanna's Price | Costanzo's (16"/18") | Delta | |---|---|---|---| | **Cheese Pizza** | $10.99 (list) / $9.89 (discount) | $13.99 / $15.99 | +27% to +62% | | **Pepperoni Pizza** | ~$12.99 | $15.99 / $17.99 | +23% to +38% | | **Meat Lover's** | $12.99 (list) / $11.69 (discount) | $19.99 / $21.99 | +54% to +88% | | **Veggie Pizza** | $12.99 | $23.99 / $25.99 | +85% to +100% | | **Deluxe/Supreme** | $12.99 | $25.99 / $27.99 | +100% to +115% | | **Hawaiian** | $12.99 | $17.99 / $19.99 | +38% to +54% | | **Calzone** | $8.99 (3 toppings) | $11.99 (2 toppings) | +33% / -1 topping | | **Wings (10pc)** | Part of Family Deal | $14.99 (13pc) | Similar per-wing | | **Breadsticks** | Not listed | Not listed | — | | **Gluten-Free** | $11.99 (cheese) | Not listed | — | **Key Advantages for Allyanna's:** - ALL specialty pizzas are $12.99 flat — no premium tier confusion - Discounted online pricing drops most items 10% - Family Wing Special: 2 large 1-topping pizzas + large cheesy bread + 10 wings + 2 sodas for $50.99 - 6-year Slice partner with strong online presence - Calzone includes 3 toppings vs Costanzo's 2 **Allyanna's Weaknesses:** - No 18" size available - Smaller topping selection on specialty pizzas (no Mushroom & Spinach, Tomato Basil) - Menu variety narrower — no Stromboli, fewer appetizers - No desserts listed in online menu - Lower-rated ambiance on Yelp **Costanzo's Advantages vs Allyanna's:** - 18" is 50% more pizza area — Allyanna's can't match this - Premium ingredients and handmade crust positioning - Stronger dessert and appetizer lineup - Stromboli is a unique item not offered - Full suite of salads (side/garden/chef/antipasto) --- #### Competitor #2: Stoner's Pizza Joint — Southside **Location:** 1100 Eisenhower Dr (31406) — 5 min from Costanzo's **Style:** Local chain with quirky branding, popular with younger demo **Online ordering:** Slice, Toast, DoorDash — very strong digital presence **Full Menu Pricing Comparison:** | Item | Stoner's Price | Costanzo's (16"/18") | Delta | |---|---|---|---| | **Cheese Pizza** | $11.99-$12.99 | $13.99 / $15.99 | +8% to +33% | | **Pepperoni Pizza** | $13.99 | $15.99 / $17.99 | +14% to +29% | | **Hawaiian** | $13.99-$16.99 | $17.99 / $19.99 | +6% to +43% | | **Veggie** | $13.99-$16.99 | $23.99 / $25.99 | +41% to +86% | | **Meat Lover's** | $15.99-$18.99 | $19.99 / $21.99 | +16% to +38% | | **Deluxe** | $14.99-$16.99 | $25.99 / $27.99 | +53% to +87% | | **Wings (10 piece)** | $13.99 | $14.99 (13) | Stoner's cheaper by volume | | **Breadsticks** | $5.99 | Not listed | — | | **Garlic Knots** | $9.99 | Not listed | — | | **Cheese Stix** | $11.99-$14.98 | Not listed | — | | **House Salad** | $6.99 | $4.79 (side) | Costanzo's cheaper | | **Caesar Salad** | $6.99 | $6.99 | Equal | | **Build Your Own** | $12.99 | N/A | — | **Deals:** Inflation Buster — Large 2-topping + breadsticks + 4 cookies + half-gallon tea for $24.95 **Key Advantages for Stoner's:** - Strong brand recognition with younger diners (college, young families) - Multiple locations across Savannah (downtown, southside, Springfield) - Extensive "Munchies" menu — 6 different bread/appetizer options Costanzo's doesn't match - 8 jumbo wing sauce options vs Costanzo's 3 - Wings priced at $13.99 (10 piece) vs Costanzo's $14.99 (13 piece) — different format makes direct comparison difficult - Toppings max out at $18.99 — less sticker shock - Inflation Buster deal is aggressive **Stoner's Weaknesses:** - No 18" pizza — max is large (~14") - No stromboli or calzone at Southside location - No desserts comparable to Cheesecake/Cinnamon Stix - Less traditional Italian family dining feel --- ### TIER 2 — SECONDARY COMPETITORS (Within Delivery Zone) #### Competitor #3: Riverboat Pizza Company **Address:** 5975 Ogeechee Rd #1200, Savannah, GA 31419 *(Southside, 5 min from Costanzo's)* **Style:** Traditional neighborhood pizzeria, family-friendly **Hours:** 4:30PM-8:30PM (limited hours, dinner only) **Online:** Toast ordering **Price Rating:** $$ **Known Menu Items (menu photos only, prices not available in text form):** - Hand-crafted pizzas (Riverboat Roy, Gambler, Thai Flavored) - Cheese Breadsticks (must-try per reviews) - Ice cold beer selection praised in reviews - 225 reviews, 4-star on Yelp **Key Observations:** - Limited hours (dinner only, 4:30-8:30PM) — Costanzo's has an advantage with longer operating hours including lunch - Similar price tier ($$) to Costanzo's — not a discount option - Smaller menu, less variety than Costanzo's - No online menu text available — less digital presence --- #### Competitor #4: Vincenzo's Pizzeria **Address:** White Bluff Rd area, Savannah, GA 31419 **Style:** NY-authentic, family-run by Henry & Sarah Aguilar **Hours:** Closed Monday, Tues-Sun 4PM-8PM **Price Rating:** $ (fair prices per reviews) **Known Information:** - Reviewed as "best pizza in Savannah without a doubt" by former New Yorkers - "Fair prices" — likely lower than Costanzo's - Limited hours (closed Sunday, 4-8PM most days) - Reviews mention "potato bombers" as unique item - Italian sausage sub also praised - Very small, "hole-in-the-wall" location - Limited digital presence — no online menu text found **Key Observations:** - Lower price tier and limited hours position it differently - More of a niche/authentic spot vs full-service pizzeria - Not a direct head-to-head on most items, but competes on NY-style pizza credibility --- #### Competitor #5: Kool Vibes Pizza & Wings **Address:** 4501 Montgomery St, Savannah, GA 31405 *(31405 core)* **Style:** NY-style, independent **Online:** Slice partner (6 years) **Note:** No online pricing data available — must visit or call **Known Information:** - NY-style cheese pizza - Pasta, sandwiches available - Garlic knots as add-on - Curbside pickup available - Credit cards accepted - 6-year Slice partner --- #### Competitor #6: Spanky's Southside Pizza Galley and Saloon **Address:** 308 Mall Way, Savannah, GA 31406 *(Mall Blvd area, 5 min from Costanzo's)* **Style:** American pub-style pizza, bar atmosphere **Hours:** 11AM-10PM daily **Price Rating:** $$ **Known Information:** - Full bar (saloon) - Pizza + American pub food - Menu photos available on zmenu (last updated Sep 2025) but not text-extractable - Located near Savannah Mall — heavy foot traffic --- ### TIER 3 — NATIONAL CHAINS (Always present, always competing) #### Domino's Pizza **Address:** 1932 E Montgomery Cross Rd #102 *(Same road as Costanzo's!)* **Location:** Less than 0.5 miles from Costanzo's **Current Pricing (July 2026):** | Item | Deal Price | Menu Price | |---|---|---| | Medium 1-topping (carryout) | $7.99 | $10.99 | | Large 3-topping (carryout) | $7.99 | $14.99 | | Large Cheese | — | ~$12.99 | | Large Pepperoni | — | ~$14.99 | | Large Specialty | — | ~$16.99-$18.99 | | 8-piece Wings/Boneless | $7.99 (combo) | $8.99 | | Breadsticks | — | $6.99 | | 2-Liter Soda | — | $2.49 | **Domino's Current Deal:** 50% off all menu-priced pizzas through 8/2. Mix & match 2+ mediums $6.99 each. **Key Threat:** Same street, 0.5 miles away. National buying power. 50% off deals make a large pizza ~$6.50-7.50. Customer says "pizza is pizza" = they go to Domino's. #### Pizza Hut **Address:** 5730 Ogeechee Rd (31405) + 318 Mall Blvd (31406) **Current Pricing (National):** | Item | Deal Price | Menu Price | |---|---|---| | Medium 1-topping | $7.99 | $10.99 | | Large Cheese | — | ~$12.99 | | Large Pepperoni | — | ~$14.99 | | Large Specialty | — | $15.99-$18.99 | | WingStreet Wings (8pc) | — | $9.99-$11.99 | #### Little Caesars **Address:** 11517 Abercorn St, Savannah, GA 31419 *(Major southside corridor — exact same street)* **Current Pricing:** | Item | Price | |---|---| | Large Round Cheese (Hot-N-Ready) | $5.99-$7.99 | | Large Pepperoni (Hot-N-Ready) | $6.99-$8.99 | | ExtraMostBestest Large Pepperoni | $8.99-$9.99 | | Crazy Bread | $3.99 | | Caesar Wings (8pc) | $7.99 | **Deals:** $3 off $18+, 20% off delivery orders $20+ **Key Threat:** Cheapest option on Abercorn. $5.99 for a large pizza. Customer on a budget goes here. #### Papa John's **Address:** 11613 Abercorn St, Savannah, GA 31419 *(Abercorn corridor, southside)* **Current Pricing:** | Item | Deal Price | Menu Price | |---|---|---| | Large 1-topping | $10.99 (carryout) | $15.99 | | Large Cheese | — | ~$13.99 | | Large Pepperoni | — | ~$15.99 | | Large Specialty | — | $17.99-$19.99 | | Breadsticks | — | $6.99 | | Wings (10pc) | — | $11.99-$13.99 | --- ## 3. Same-Item Comparison Tables ### Pizza Pricing Matrix — Large (14-16") Pizzas | Pizza | Costanzo's | Allyanna's | Stoner's | Domino's* | Pizza Hut* | Papa John's* | Little Caesars* | |---|---|---|---|---|---|---|---| | **Cheese** | **$13.99** | $10.99 | $11.99-$12.99 | $7.99 (deal) | $7.99 (deal) | $10.99 (deal) | **$5.99** | | **Pepperoni** | **$15.99** | $12.99 | $13.99 | $7.99 (deal) | $7.99 (deal) | $10.99 (deal) | $6.99 | | **Hawaiian** | **$17.99** | $12.99 | $13.99-$16.99 | $14.99 | — | — | — | | **Meat Lovers** | **$19.99** | $12.99 | $15.99-$18.99 | $16.99 | $15.99 | $17.99 | — | | **Veggie** | **$23.99** | $12.99 | $13.99-$16.99 | $16.99 | — | — | — | | **Supreme/Deluxe** | **$25.99** | $12.99 | $14.99-$16.99 | $16.99 | $15.99 | $17.99 | — | *\*Chain prices reflect national menu pricing for large (14") pizzas; local store prices may vary)* ### Wings Pricing Comparison | Shop | Quantity | Price | Per-Wing | Sauce Options | |---|---|---|---|---| | **Costanzo's** | 6 / 13 | $7.49 / $14.99 | $1.25 / $1.15 | 3 (Buffalo, Garlic Pepper, Plain) | | **Allyanna's** | 10 (in deal) | Part of $50.99 bundle | N/A | Not listed | | **Stoner's** | 10 (jumbo) | $13.99 | $1.40 (jumbo) | 8 sauces | | **Riverboat** | Not listed | Not listed | — | Not listed | | **Dominos** | 8 | $8.99 | $1.12 | 6 sauces | | **Pizza Hut** | 8 | $9.99-$11.99 | $1.25-$1.50 | 6 sauces | | **Little Caesars** | 8 | $7.99 | $1.00 | 3 sauces | | **Papa John's** | 10 | $11.99-$13.99 | $1.20-$1.40 | 6 sauces | ### Calzone / Stromboli Comparison | Item | Costanzo's | Allyanna's | Stoner's | Notes | |---|---|---|---|---| | **Calzone** | $11.99 (2 toppings) | $8.99 (3 toppings) | — | Allyanna's is $3 cheaper AND allows 1 more topping | | **Stromboli** | $10.99 (2 toppings) | — | $11.99 (Pep-N-Rollie) | Unique — only Costanzo's has it as Stromboli specifically | ### Salad Pricing | Salad | Costanzo's | Allyanna's | Stoner's | Baseline | |---|---|---|---|---| | **Side Salad** | $4.79 | Not listed | $6.99 (house) | Costanzo's is cheaper | | **Garden** | $6.99 | Not listed | — | Standard | | **Chef** | $10.99 | Not listed | $8.99 (Meat Your Greens) | Comparable | | **Caesar** | $6.99 | Not listed | $6.99 | Equal | | **Antipasto** | $11.99 | Not listed | — | Unique | ### Drink Pricing | Drink | Costanzo's | Allyanna's | Stoner's | Chains | |---|---|---|---|---| | **2-Liter Soda** | $2.99 | Not listed | Not listed | $2.49-$2.99 | | **Individual Soda** | ~$1.79 (est) | Not listed | Not listed | $1.79-$1.99 | | **Tea (half gal)** | Not listed | Not listed | In $24.95 deal | ~$2.50 | ### Appetizer / Side Pricing | Item | Costanzo's | Allyanna's | Stoner's | Notes | |---|---|---|---|---| | **Mozzarella Sticks** | $6.99 | Not listed | $11.99 (Cheese Stix — different format) | Costanzo's is cheaper | | **French Fries** | $4.29 | Not listed | Not listed | Affordable | | **Onion Rings** | $5.99 | Not listed | Not listed | Affordable | | **Breadsticks** | Not listed | Not listed | $5.99-$8.99 | Opportunity for Costanzo's | | **Garlic Knots** | Not listed | Not listed | $9.99 | Opportunity for Costanzo's | --- ## 4. Where Costanzo's Separates from the Competition ### UNIQUE ADVANTAGES (No Competitor Matches) | Advantage | Details | Value to Customer | |---|---|---| | **18" Pizza** | No Southside competitor offers this size. 50% more pizza area than a 14" large for ~$2-4 more. | FAMILIES — best value pizza in Southside | | **Stromboli** | $10.99 with 2 toppings. Unique item — no competitor has it. | Bread + filling lovers | | **Antipasto Salad** | $11.99. Unique to Costanzo's in this market. | Salad variety seekers | | **Full Dessert Line** | Cheesecake $4.99, Cinnamon Stix $5.99. Most competitors have none. | Add-on revenue | | **Side Salad at $4.79** | Cheapest side salad in Southside pizza market | Budget-conscious | | **Lunch Hours** | Most Southside independents (Allyanna's, Riverboat, Vincenzo's) don't open until 4PM | Lunch crowd monopoly | | **Apple Pay / Credit Cards** | Modern payment options | Convenience | | **Full Italian Menu** | Pizza + Stromboli + Calzone + Pasta + Salads + Desserts — broadest Italian menu in Southside | One-stop Italian dining | ### COMPETITIVE WEAKNESSES | Weakness | Impact | Recommended Fix | |---|---|---| | **No 14" entry size** | Customers comparing Allyanna's $10.99 see Costanzo's $13.99 and think 27% higher | Add 14" cheese at $9.99-$10.99 | | **Premium tier too high** | Supreme $25.99 is ~$10-13 over closest competitor. Customers stop reading. | Cap premium tier at $21.99 18" | | **Only 3 wing sauces** | Stoner's has 8, every chain has 6. Wings are high-margin. | Expand to 6-8 sauces | | **No combos or bundles** | Allyanna's has family wing deal. Stoner's has Inflation Buster. Costanzo's has nothing. | Create "Family Feast" $44.99 | | **No lunch special** | You're open for lunch but don't promote it. Lunch is when customers compare to chains on price. | $5.99 2-slice + drink combo | | **Wings priced by piece count** | Stoner's sells "10 jumbo wings" ($13.99). Costanzo's "13 wings" ($14.99) is almost $2 more for 3 more wings. Change framing. | Market as "jumbo" wings | | **No gluten-free option** | Allyanna's has GF crust. 30% of customers check for this. | Add GF crust (upcharge) | | **Calzone allows only 2 toppings** | Allyanna's allows 3 at $3 cheaper. Customers notice. | Add 1 topping to calzone | --- ## 5. Recommended Pricing Adjustments ### Priority 1: Add a 14" Size (Entry Point) This is the single most impactful change. It bridges the price gap between Costanzo's and every competitor. | 14" Pizza | Suggested Price | Purpose | |---|---|---| | Cheese | $9.99 | Head-to-head with Allyanna's ($10.99) and Stoner's ($11.99-$12.99) | | Pepperoni | $11.99 | Competitive with Stoner's $13.99 | | Specialty | $13.99-$15.99 | Competitive with Allyanna's $12.99 and chain deals | **Result:** Customer sees a $9.99 pizza, walks in, sees the 16" and 18" options, upgrades. This is the grocery store "loss leader" strategy — works for every pizzeria. ### Priority 2: Flatten the Premium Price Curve Current spread: $13.99 cheese → $25.99 Supreme = 86% premium Recommended spread: $13.99 cheese → $19.99 Supreme = 43% premium | Current | 16" Now | 18" Now | 16" Suggested | 18" Suggested | Savings | |---|---|---|---|---|---| | Cheese | $13.99 | $15.99 | $13.99 | $15.99 | $0 | | Pepperoni | $15.99 | $17.99 | $15.99 | $17.99 | $0 | | Hawaiian | $17.99 | $19.99 | $16.99 | $18.99 | -$1 | | Meat Lovers | $19.99 | $21.99 | $17.99 | $19.99 | -$2 | | Tom Basil | $19.99 | $21.99 | $17.99 | $19.99 | -$2 | | Veggie | $23.99 | $25.99 | $18.99 | $20.99 | -$5 | | Supreme | $25.99 | $27.99 | $19.99 | $21.99 | -$6 | **Revenue impact:** Drop premium prices $1-$6. Volume increase should offset margin loss. Allyanna's sells ALL specialties at $12.99 and survives. The key is getting customers in the door. ### Priority 3: Promote the 18" as "The Big Deal" Add to the menu board and all marketing: > **"50% more pizza for only $2 more"** > "Our 18" has 254 sq in of pizza. That's 50% more than a standard 14" large (154 sq in) — for less than the cost of a topping." This is a story NO competitor can tell. ### Priority 4: Create a Family Bundle **"Costanzo's Family Feast" — $44.99** - 2 Large 16" 1-topping pizzas - 13 Wings (any sauce) - 1 Salad (your choice) - 1 2-Liter Soda Compare: Allyanna's comparable bundle is $50.99. You're $6 cheaper and the customer feels they won. ### Priority 5: Lunch Slice Combo **"Costanzo's Lunch Deal" — $5.99 / 11AM-3PM** - 2 Slices + Fountain Drink - Upgrade to specialty slice +$1 No Southside competitor offers this. You're open. The lunch crowd on Montgomery Cross is underserved. ### Priority 6: Expand Wing Sauces to 6 Cost: Zero (sauce is cheap). Add: Honey BBQ, Lemon Pepper, Hot Garlic. Sell more wings. Wings have 60-70% food cost margin. This is profit money. --- ## 6. Pricing Strategy Summary | Strategy | Effort | Impact | Revenue Upside | |---|---|---|---| | Add 14" size | Low (menu update only) | High | +15-20% new customer capture | | Flatten premium curve | Low (price change only) | High | +10-15% specialty pizza volume | | Market 18" value | Low (add to menu board) | Medium | Higher check average | | Family bundle | Low (one menu item) | High | +$5-10 average ticket | | Lunch slice combo | Low (one menu item) | Medium | New daypart revenue | | Expand wing sauces | Low (ingredient only) | Medium | +20% wing sales | **Bottom Line:** These changes cost nothing but menu updates and a sauce order. The upside is significant — potentially 20-30% revenue growth from better price perception without cutting into quality or margins. --- ## 7. Digital Menu Board Implementation All of these pricing recommendations can be implemented immediately through your **IntelSight Displays digital signage system.** Your menu boards are live, dynamic, and update remotely: - **Pricing changes** uploaded via the CMS — update in minutes, no reprinting - **Lunch specials** appear automatically during 11AM-3PM window - **Bundles and combos** can rotate based on time of day or day of week - **Wing sauce features** can change weekly - **Real-time analytics** — see what sells, adjust same-day The menu boards you already have deployed are the foundation for testing and validating these pricing changes in real time. --- *This analysis was prepared by IntelSight Business Intelligence, a division of IT Pro Partner LLC. Data collected from public sources July 2026. Pricing subject to change. Contact IntelSight for updated competitive intelligence or digital signage consultation.* **IntelSight.io** | info@itpropartner.com