root
6ac8a185ef
- demo-case-harvestlink.md + v2: fictional staged proposals for product-marketing video (no PII) - CONTRACT.md: subscription model / contact form / receipt fixes technical contract (read-only analysis 2026-08-19) - portal/index.html + ops-portal/: customer portal + ops portal single-file builds - .gitignore: demo-creds*.txt excluded
43 lines
1.8 KiB
Markdown
43 lines
1.8 KiB
Markdown
# VerdictTank Demo Case: HarvestLink
|
|
|
|
Staged proposal for the VerdictTank product-marketing video. Fictional company, no real
|
|
people, no PII. Intentionally a "typical first-draft" with realistic texture and gaps so the
|
|
panel has real material to score.
|
|
|
|
---
|
|
|
|
## HarvestLink: Direct Farm-to-Restaurant Sourcing
|
|
|
|
### The Problem
|
|
Independent restaurants lose roughly 30% of their produce spend to spoilage and distributor
|
|
markup. Small and mid-size farms have no efficient channel to reach restaurants directly, so
|
|
they sell through aggregators that take the margin.
|
|
|
|
### The Solution
|
|
HarvestLink is a marketplace and logistics platform connecting local farms directly to
|
|
independent restaurants. Restaurants order through a mobile app; farms fulfill through a shared
|
|
cold-chain delivery network. Built-in demand forecasting tells farms what to plant and
|
|
restaurants what to order, cutting waste on both sides.
|
|
|
|
### Market
|
|
US independent restaurants spend an estimated $28 billion a year on fresh produce. Our three
|
|
launch cities (Sacramento, Austin, Portland) represent a $1.9 billion served market.
|
|
|
|
### Business Model
|
|
8% take rate on marketplace transactions plus a $99/month restaurant subscription after a
|
|
60-day free trial. Farms sell at a 12-18% premium over wholesale by cutting out the distributor.
|
|
|
|
### Traction
|
|
12 pilot farms and 9 restaurants live in Sacramento. $18,400 GMV in three months, 71% repeat
|
|
order rate. Two restaurants churned over delivery windows.
|
|
|
|
### Team
|
|
Founder with seven years in restaurant operations and supply chain at a regional chain. One
|
|
contract engineer. No full-time hires yet.
|
|
|
|
### The Ask
|
|
$500,000 seed to build the logistics layer, hire a head of sales, and launch Austin and Portland.
|
|
|
|
### Use of Funds
|
|
40% engineering, 30% sales and onboarding, 20% cold-chain logistics partners, 10% operations.
|