hermes-skills/skills/research/competitive-research/templates/competitor-report.md

Competitive Analysis Report — Template

Date: [TODAY] Analyst: Hermes Agent (subagent research) Sources: Direct website scraping of [target] + [N] competitors

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Table of Contents

1. [Target] — Current State
2. Side-by-Side Pricing Table
3. Feature Comparison Matrix
4. Market Positioning Map
5. Competitor Deep Dives
6. Key Findings & Strategic Recommendations

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1. [TARGET] — Current State

Site Assessment

Aspect	Finding
Site Status	[functional / stub / placeholder]
Homepage	[tagline + key messaging]
Pricing Page	[url + findings or 404]
/features/	[url + findings or 404]
Plans Mentioned	[list]
Features Mentioned	[list]
Pricing	[real or "not published"]

Verdict: [1-2 sentence honest assessment]

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2. Side-by-Side Pricing Table

All prices in USD per user/month unless noted. Annual billing shown where available.

Provider	Entry Plan	Mid Plan	Top Plan	Enterprise	Target Audience
[Target]	$X	$Y	$Z	Custom	[segment]
Competitor 1	$X	$Y	$Z	Custom	[segment]
Competitor 2	$X	$Y	$Z	Custom	[segment]
...

* [footnotes for promos, per-account vs per-user, etc.]

Pricing Tiers Visualized (Entry-Level, Annual)

$10          $15          $20          $25          $30
 |------------|------------|------------|------------|
[Provider]($X)
             [Provider]($Y)

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3. Feature Comparison Matrix

Feature	[Target]	Comp 1	Comp 2	...
Unlimited Domestic Calling	?/✓/✗	✓	✓
Business SMS/MMS
Video Conferencing
Team Messaging
Auto Attendant / IVR
Call Recording
Voicemail Transcription
AI Features
CRM Integrations
Mobile App
Desktop App
Toll-Free Numbers
Number Porting
HIPAA Compliance
99.999% Uptime SLA
Contact Center
Fax
24/7 Support
Free Trial

Legend: ✓ = Included in base/mid plan | (tiered) = Limited or requires higher plan | (add-on) = Extra cost | ? = Unknown | ✗ = Not available

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4. Market Positioning Map

Positioning by Price & Target Market

                    LOW PRICE ←→ HIGH PRICE
                        |                    
    ENTERPRISE          |  [Provider] ──────
         ↑              |  [Provider] ──────
         |              |                    
    MID-MARKET          |  [Provider] ──────
         ↑              |                    
    SMALL BUSINESS      |  [Provider] ──────
         ↑              |                    
    SOLOPRENEUR         |  [Provider] ──────
         |              |  [Target] ??
         └──────────────┴───────────────────

Competitive Positioning Summary

Provider	Primary Positioning	Differentiator
[Target]	[positioning]	[differentiator]
Competitor 1
...

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5. Competitor Deep Dives

5.X [COMPETITOR NAME]

• Tagline: "..."
• Pricing: Entry $X → Mid $Y → Top $Z (annual, per user)
• Key Features: [3-5 bullets]
• Clients: [notable logos or count]
• Target: [segment + scale]
• Compliance: [certifications]
• Strengths: [2-3 bullets]
• Weaknesses: [2-3 bullets]

(Repeat for each competitor)

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6. Key Findings & Strategic Recommendations

6.1 Market Landscape Summary

Segment	Leaders	Price Range
Enterprise	[names]	$X–$Y/user
Mid-Market	[names]	$X–$Y/user
SMB	[names]	$X–$Y/user
Micro/Solo	[names]	$X–$Y/account

6.2 [Target]'s Current Position

Critical Assessment: [1 paragraph]

6.3 Recommended Positioning Strategy

Primary Recommendation: "[tagline]"

Recommended Target

• Primary: [customer segment]
• Secondary: [customer segment]
• Geography: [region]

Recommended Pricing (per user/month)

Plan	Price	Positioning
Plan 1	$X	[description]
Plan 2	$Y	[description]
Plan 3	$Z	[description]

Key Differentiators to Build

1. [Differentiator 1] — [detail]
2. [Differentiator 2] — [detail]
3. ...

Features to Prioritize (MVP)

1. [Feature]
2. ...

Features to Defer (v2+)

• [Feature]
• ...

6.4 Competitive Threats

Threat	Risk Level	Mitigation
[threat]	High/Med/Low	[mitigation]
...

6.5 Urgent Actions

1. [Action item]
2. ...

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Appendix: Source URLs

Provider	Pages Scraped
[Target]	[url list]
[Competitor 1]	[url list]
...

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Report generated by Hermes Agent subagent. All data current as of [DATE].