Initial skills documentation — 25 categories, all SKILL.md + references + scripts

2026-07-15 17:42:20 -04:00
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+# Competitive Analysis Report — Template
+
+**Date:** [TODAY]
+**Analyst:** Hermes Agent (subagent research)
+**Sources:** Direct website scraping of [target] + [N] competitors
+
+---
+
+## Table of Contents
+
+1. [Target] — Current State
+2. Side-by-Side Pricing Table
+3. Feature Comparison Matrix
+4. Market Positioning Map
+5. Competitor Deep Dives
+6. Key Findings & Strategic Recommendations
+
+---
+
+## 1. [TARGET] — Current State
+
+### Site Assessment
+
+| Aspect | Finding |
+|---|---|
+| **Site Status** | [functional / stub / placeholder] |
+| **Homepage** | [tagline + key messaging] |
+| **Pricing Page** | [url + findings or 404] |
+| **/features/** | [url + findings or 404] |
+| **Plans Mentioned** | [list] |
+| **Features Mentioned** | [list] |
+| **Pricing** | [real or "not published"] |
+
+**Verdict:** [1-2 sentence honest assessment]
+
+---
+
+## 2. Side-by-Side Pricing Table
+
+All prices in USD per user/month unless noted. Annual billing shown where available.
+
+| Provider | Entry Plan | Mid Plan | Top Plan | Enterprise | Target Audience |
+|---|---|---|---|---|---|
+| **[Target]** | $X | $Y | $Z | Custom | [segment] |
+| **Competitor 1** | $X | $Y | $Z | Custom | [segment] |
+| **Competitor 2** | $X | $Y | $Z | Custom | [segment] |
+| ... | | | | | |
+
+*\* [footnotes for promos, per-account vs per-user, etc.]*
+
+### Pricing Tiers Visualized (Entry-Level, Annual)
+
+```
+$10          $15          $20          $25          $30
+ |------------|------------|------------|------------|
+[Provider]($X)
+             [Provider]($Y)
+```
+
+---
+
+## 3. Feature Comparison Matrix
+
+| Feature | [Target] | Comp 1 | Comp 2 | ... |
+|---|---|---|---|---|
+| **Unlimited Domestic Calling** | ?/✓/✗ | ✓ | ✓ | |
+| **Business SMS/MMS** | | | | |
+| **Video Conferencing** | | | | |
+| **Team Messaging** | | | | |
+| **Auto Attendant / IVR** | | | | |
+| **Call Recording** | | | | |
+| **Voicemail Transcription** | | | | |
+| **AI Features** | | | | |
+| **CRM Integrations** | | | | |
+| **Mobile App** | | | | |
+| **Desktop App** | | | | |
+| **Toll-Free Numbers** | | | | |
+| **Number Porting** | | | | |
+| **HIPAA Compliance** | | | | |
+| **99.999% Uptime SLA** | | | | |
+| **Contact Center** | | | | |
+| **Fax** | | | | |
+| **24/7 Support** | | | | |
+| **Free Trial** | | | | |
+
+**Legend:** ✓ = Included in base/mid plan  |  (tiered) = Limited or requires higher plan  |  (add-on) = Extra cost  |  ? = Unknown  |  ✗ = Not available
+
+---
+
+## 4. Market Positioning Map
+
+### Positioning by Price & Target Market
+
+```
+                    LOW PRICE ←→ HIGH PRICE
+                        |                    
+    ENTERPRISE          |  [Provider] ──────
+         ↑              |  [Provider] ──────
+         |              |                    
+    MID-MARKET          |  [Provider] ──────
+         ↑              |                    
+    SMALL BUSINESS      |  [Provider] ──────
+         ↑              |                    
+    SOLOPRENEUR         |  [Provider] ──────
+         |              |  [Target] ??
+         └──────────────┴───────────────────
+```
+
+### Competitive Positioning Summary
+
+| Provider | Primary Positioning | Differentiator |
+|---|---|---|
+| **[Target]** | [positioning] | [differentiator] |
+| **Competitor 1** | | |
+| ... | | |
+
+---
+
+## 5. Competitor Deep Dives
+
+### 5.X [COMPETITOR NAME]
+
+- **Tagline:** "..."
+- **Pricing:** Entry $X → Mid $Y → Top $Z (annual, per user)
+- **Key Features:** [3-5 bullets]
+- **Clients:** [notable logos or count]
+- **Target:** [segment + scale]
+- **Compliance:** [certifications]
+- **Strengths:** [2-3 bullets]
+- **Weaknesses:** [2-3 bullets]
+
+*(Repeat for each competitor)*
+
+---
+
+## 6. Key Findings & Strategic Recommendations
+
+### 6.1 Market Landscape Summary
+
+| Segment | Leaders | Price Range |
+|---|---|---|
+| **Enterprise** | [names] | $X–$Y/user |
+| **Mid-Market** | [names] | $X–$Y/user |
+| **SMB** | [names] | $X–$Y/user |
+| **Micro/Solo** | [names] | $X–$Y/account |
+
+### 6.2 [Target]'s Current Position
+
+**Critical Assessment:** [1 paragraph]
+
+### 6.3 Recommended Positioning Strategy
+
+**Primary Recommendation:** "[tagline]"
+
+#### Recommended Target
+- **Primary:** [customer segment]
+- **Secondary:** [customer segment]
+- **Geography:** [region]
+
+#### Recommended Pricing (per user/month)
+
+| Plan | Price | Positioning |
+|---|---|---|
+| **Plan 1** | $X | [description] |
+| **Plan 2** | $Y | [description] |
+| **Plan 3** | $Z | [description] |
+
+#### Key Differentiators to Build
+
+1. **[Differentiator 1]** — [detail]
+2. **[Differentiator 2]** — [detail]
+3. ...
+
+#### Features to Prioritize (MVP)
+
+1. [Feature]
+2. ...
+
+#### Features to Defer (v2+)
+
+- [Feature]
+- ...
+
+### 6.4 Competitive Threats
+
+| Threat | Risk Level | Mitigation |
+|---|---|---|
+| [threat] | High/Med/Low | [mitigation] |
+| ... | | |
+
+### 6.5 Urgent Actions
+
+1. [Action item]
+2. ...
+
+---
+
+## Appendix: Source URLs
+
+| Provider | Pages Scraped |
+|---|---|
+| [Target] | [url list] |
+| [Competitor 1] | [url list] |
+| ... | |
+
+---
+
+*Report generated by Hermes Agent subagent. All data current as of [DATE].*