Initial skills documentation — 25 categories, all SKILL.md + references + scripts

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---
name: brand-name-availability-research
description: "Research the availability of a brand/game/product name across USPTO trademarks, domain WHOIS, app stores, game platforms, and general web — produce a structured conflict assessment with actionable recommendations."
platforms: [linux, macos]
---
# Brand / Name Availability Research
## When to use
When asked to check if a name (game title, brand, product, SaaS name) is available for use — covering:
- **Trademark conflicts** — USPTO registration status for the name in relevant classes
- **Domain availability** — WHOIS lookup on `.com` and alternatives
- **Platform conflicts** — Steam, App Store, Google Play, Meta Quest, itch.io, etc.
- **Existing products** — Board games, tabletop, mobile apps, VR experiences using the same name
- **Name variants** — Multiple spellings (two-word, one-word, hyphenated, combined)
## Core workflow
### 1. Parallel initial sweep (batch all independent searches)
Fire off all discovery searches simultaneously — they don't depend on each other:
```
- web_search: USPTO trademark query for "name" game class 9 class 41
- web_search: "Name" game Steam PC
- web_search: "Name" mobile game App Store Google Play
- web_search: "Name" trademark
- web_search: "Name" game board game card game
```
### 2. USPTO trademark deep-dive
Two complementary approaches:
**Approach A: TSDR direct lookup** (if you have a serial/registration number from step 1)
- Navigate to `https://tsdr.uspto.gov/#caseNumber=<SN>&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch`
- Key fields to extract: Mark, Serial/Registration Number, Filing/Registration Date, Status (Live/Dead/Cancelled), Status Date, Goods/Services description, Class
- **DEAD/Cancelled** marks pose no conflict. Focus on **LIVE/Registered** marks in Classes 9 (software/games) and 41 (entertainment services).
**Approach B: USPTO Trademark Search system** (for names without known serial numbers)
- Navigate to `https://www.uspto.gov/trademarks/search`
- Click the "Trademark Search system" link (ref @e43 in the snapshot)
- Select "Wordmark" from the search refinement dropdown
- Type the name into the search combobox and click search
- Use the LIVE filter (default) to see active marks; the DEAD count shows total historical filings
- Filter by class: Class 9 (Electrical and Scientific Apparatus — includes game software) and Class 41 (Education and Entertainment — includes game services)
- Click result lines to expand details
**Approach C: Justia Trademarks** (alternative, often easier)
- Search `site:trademarks.justia.com "Name" class 009 OR class 041`
- Or browse by serial number if you have one
### 3. Domain WHOIS check
Run WHOIS on multiple name variants:
```bash
# Check primary name and alternatives
for domain in name.com namegame.com playname.com names.io; do
whois "$domain" 2>/dev/null | head -20
echo "--- $domain ---"
done
```
Key info to extract: Registrar, Create Date, Expiry Date, Status (taken/available), Nameservers.
**Pricing reference for domain recommendations:**
| Registrar | .com price | Notes |
|-----------|-----------|-------|
| **Cloudflare** | ~$10.46/yr | At-cost, no markup, recommended |
| **Namecheap** | ~$10.69/yr | Includes free WhoisGuard privacy |
| **GoDaddy** | ~$12.17/yr | Markup + upsells, avoid if possible |
| **Porkbun** | ~$9.67/yr | Cheapest, good API, rising in popularity |
- Domains registered through Cloudflare can't be transferred out for 60 days, but renewals are always at cost
- All registrars above include free WHOIS privacy
- Premium domains (short, dictionary words) are priced independently by the registry and can be $100-$10,000+ — always verify pricing on the checkout page before recommending
### 4. Platform-specific searches
For each relevant platform, search for the name:
- **Steam**: `site:store.steampowered.com "Name" game`
- **SteamDB**: `site:steamdb.info "Name"`
- **Google Play**: `site:play.google.com "Name" app`
- **App Store**: Search via web search (no direct site: query works well)
- **Meta Quest / VR**: Search for "Name VR" or "Name Quest"
- **Itch.io / Game Jolt**: General web search including the indie platforms
- **BoardGameGeek**: `site:boardgamegeek.com "Name"`
### 5. General web conflict assessment
Search for the name as a standalone product/entity:
```
- "Name" game (general existence)
- "Name" trademark (additional filings)
- "Name" trademark live active entertainment services
```
Also search for related name variants (one-word, two-word, hyphenated, "captain name", etc.)
### 6. Compile structured report
Organize findings into these sections:
#### Trademark Summary
Table with: Mark, Serial Number, Classes, Status (Live/Dead), Goods description, Key conflict assessment.
Add a **Trademark Risk Assessment** line:
- **LOW** — No live marks in relevant classes
- **MEDIUM** — Live marks in adjacent classes or similar names exist
- **HIGH** — Live marks in same class for the exact name
#### Existing Products / Conflicts
Table with: Name variant, Platform, Developer, Type, Similarity, Risk level.
#### Domain Availability
Table with: Domain, Available? (Yes/No), Status details, Notes.
#### Recommendations
- **Domain priority list** — order by desirability, with registration cost estimates
- **Trademark recommendations** — whether to file, which classes, when
- **Name risk summary** — assess each name variant against the main conflict
### Verdict patterns
| Finding | Recommended action |
|---|---|
| No trademarks, no conflicts, domains available | Go ahead, register domains + file trademark |
| No trademarks, but existing product with same name | Consider a distinctive variant or adjust name |
| No trademarks, domains taken | Try alternative TLDs (.io, .gg, .games) or modify name |
| Dead trademark in unrelated class | No conflict — proceed |
| Live trademark in same class | High risk — change name or get legal opinion |
## Example output structure
See `references/sharkbait-domain-research-report.md` for a complete worked example.
## Pitfalls
- **Dead trademarks still show in search results** always check the Status field for "DEAD/REGISTRATION/Cancelled/Invalidated" — a dead mark poses no obstacle
- **Don't mistake USPTO offline publication PDFs** for current status — the PDFs listed in search results (like `tmog/20030401_OG.pdf`) are historical opposition publications, not current registration status. Always check TSDR directly.
- **Multiple class filters matter** — a trademark in Class 25 (clothing) does NOT block use in Class 9/41 (games). Filter by relevant classes.
- **Domain squatters hide availability** — some domains show as "taken" but are parked/squatted. Check the nameservers: `PDNS*.DOMAINCONTROL.COM` is typically GoDaddy parking.
- **Beware "Shark Bait" as a generic phrase** — many games use it as a level/achievement/item name, not a game title. Distinguish standalone game titles from in-game content.
- **WHOIS rate limiting** — some registrars throttle multi-domain WHOIS queries. Space out checks or run them in parallel.
- **USPTO search system is JS-heavy** — use the browser rather than curl/web_extract for the search interface. The TSDR status page (static content after search) can be read with browser_snapshot.
## Verification
For each data point in your report, verify:
1. Trademark status is current (not historical PDF)
2. Domain WHOIS data is recent (check "Last update" timestamp)
3. Existing products are real (not placeholder/abandoned)
4. Platform listings are current (not removed/taken down)
## Reference material
- `references/sharkbait-domain-research-report.md` — Complete worked example: researching "Shark Bait" / "Sharkbait" as a game name and domain
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# Shark Bait / Sharkbait — Domain & Name Availability Research
**Date:** July 9, 2026
**Project:** Research availability of "Shark Bait" / "Sharkbait" as a game name and domain
**Method:** This is a worked example of the brand-name-availability-research skill
---
## 1. USPTO Trademark Search
### "SHARK BAIT" — Computer Program (Class 9 — Software)
| Field | Value |
|---|---|
| **Serial Number** | 78154729 |
| **Registration Number** | 2729288 |
| **Filed** | Aug 15, 2002 |
| **Registered** | Jun 24, 2003 |
| **Status** | **DEAD — Cancelled** (Jan 31, 2010) |
| **Reason** | Registrant did not file Section 8 declaration |
| **Goods/Services** | Computer program for analyzing real estate related data (NOT games) |
| **Link** | https://tsdr.uspto.gov/#caseNumber=78154729 |
**Verdict: No conflict.** Dead/cancelled, and was never for games/entertainment.
### Other "SHARK BAIT" / "SHARKBAIT" Trademarks (non-game)
| Mark | SN | Goods | Status |
|---|---|---|---|
| SHARK BAIT | 85098948 | Clothing (shirts, hats, swimwear, etc.) | Dead (estimated — no Class 9/41) |
| SHARK BAIT SUPPLY CO. | 87716475 | Clothing | Unknown |
| SHARK BAIT | 75511495 | Decals | Dead |
**No LIVE/ACTIVE trademark for "SHARK BAIT" or "SHARKBAIT" was found in the game-related classes:**
- **Class 9:** Downloadable computer game software, video game software
- **Class 41:** Entertainment services, providing online games
### Trademark Risk Assessment
- **Risk: LOW** — No active game-related trademark for either name
- A new "SHARK BAIT" trademark for a game could be filed with the USPTO
- Existing dead marks in unrelated classes (clothing, real estate) do not pose a conflict
---
## 2. Existing Games Named "Shark Bait" or Similar
### 2a. "Shark Bait" — Mobile Dating Sim (Dorian app)
| Field | Value |
|---|---|
| **Platform** | Dorian app (iOS & Android on Google Play) |
| **Developer** | RoseMagpie (Robin Pendragon) |
| **Type** | Visual novel / dating sim with shark gods |
| **Release** | 2023 |
| **IMDb** | https://www.imdb.com/title/tt35046178/ |
| **TikTok** | @rosemagpiestudios |
| **Similarity** | **Exact match** — "Shark Bait" |
| **Risk** | **HIGH** — A published game already uses this exact name on iOS/Android |
| **Sequel** | "Shark Bait: Riptide" exists (doesn't seem trademarked either) |
### 2b. "Captain Sharkbait: Voyage for Treasure" — Steam
| Field | Value |
|---|---|
| **Platform** | Steam (App ID 4085510) |
| **Developer** | Dylan Gray / Extra Pickle Studios |
| **Type** | 3D platformer |
| **Release** | Nov 4, 2025 |
| **Similarity** | **Close** — includes "Sharkbait" in the full title but is a character name |
| **Risk** | **MEDIUM** — Uses "Sharkbait" as part of the full name, not the standalone game title |
### 2c. "SharkBait" — VR Game (Meta Quest)
| Field | Value |
|---|---|
| **Platform** | Meta Quest store |
| **Developer** | Alt Lab VR |
| **Type** | Spearfishing VR |
| **Similarity** | **Exact match** (single word) |
| **Risk** | **MEDIUM** — VR-only, different platform from typical mobile/PC games |
| **Link** | https://www.altlabvr.com/sharkbait |
### 2d. "Shark Bait" — Unit in Clash Mini (Supercell)
| Field | Value |
|---|---|
| **Game** | Clash Mini (mobile) |
| **Developer** | Supercell |
| **Similarity** | **Exact match** — a character/unit name, not the game title |
| **Risk** | **LOW** — Character within a larger game, not a standalone game |
### 2e. "Sharkbait" — Weapon in Borderlands 4
| Field | Value |
|---|---|
| **Game** | Borderlands 4 |
| **Developer** | Gearbox / 2K Games |
| **Similarity** | **Exact match** — weapon name, not game title |
| **Risk** | **LOW** — Named item, not a game |
### 2f. "Shark Bait" — Board Game (Melissa & Doug)
| Field | Value |
|---|---|
| **Type** | Children's board game (touch-and-feel with plush shark) |
| **Retailer** | Walmart, Amazon |
| **Similarity** | **Exact match** |
| **Risk** | **MEDIUM** — Physical board game, different market from digital games |
### 2g. "Shark Bait" — Other uses in gaming
| Context | Game | Type | Risk |
|---|---|---|---|
| "Shark Bait" | Raft | In-game item/tool | LOW |
| "Shark Bait" | The Jackbox Party Pack 2 | Achievement name | LOW |
| "Shark Bait" | Gambillion | Achievement name | LOW |
| "Shark Bait" | Snake 3D Adventures | Achievement name | LOW |
| "Shark Bait" | Shark Tale (2004) | Level/chapter name | LOW |
| "Shark Bait" | Persuasive Games Bogost | Flash advergame (2000s) | LOW |
---
## 3. Domain Availability
### Summary Table
| Domain | Available? | Status | Notes |
|---|---|---|---|
| **sharkbait.com** | **NO** ❌ | Taken (GoDaddy) | Apparel brand site; registered 1996, expires Sep 23, 2027 |
| **sharkbaitgame.com** | **YES** ✅ | Available | Best option |
| **sharkbattleague.com** | **YES** ✅ | Available | Odd mashup; only if "Shark Bait League" is intended |
| **sharkbaits.com** | **NO** ❌ | Taken (GoDaddy) | Registered May 2021, expires May 19, 2027 — likely parked |
| **playsharkbait.com** | **YES** ✅ | Available | Good secondary option |
### Domain Details
#### sharkbait.com — TAKEN
- **Registrar:** GoDaddy.com, LLC
- **Created:** 1996-09-23
- **Expires:** 2027-09-23
- **Nameservers:** NS41.DOMAINCONTROL.COM, NS42.DOMAINCONTROL.COM
- **Use:** Shark Bait Apparel (clothing brand)
- **Acquisition:** Would likely require purchase from owner; backorder at expiry possible but unlikely
#### sharkbaitgame.com — AVAILABLE
- Best option for a game-specific domain
- Clean, descriptive, memorable
- **Estimated cost:** ~$10-12/year at standard registrars
#### sharkbattleague.com — AVAILABLE
- Only useful if you want "Shark Bait League" branding
- Similarity to "sharkbattleague" is high, which could be confusing
#### sharkbaits.com — TAKEN
- **Created:** 2021-05-19
- **Expires:** 2027-05-19
- **Status:** Parked (likely squatted)
- **Note:** Could attempt to purchase, but the plural form is less desirable
#### playsharkbait.com — AVAILABLE
- Good secondary/redirect option
- **Estimated cost:** ~$10-12/year
---
## 4. Recommendations
### Domain Priority (Grab immediately)
| Priority | Domain | Reason |
|---|---|---|
| **1st** | **sharkbaitgame.com** | Available, descriptive, perfect for a game |
| **2nd** | **playsharkbait.com** | Available, good action-oriented name |
| **3rd** | **sharkbattleague.com** | Only if league/battle branding is relevant |
### Estimated Annual Domain Costs
- New registrations: ~$10-12/year each at standard registrars (Namecheap, Cloudflare, Porkbun)
- Cloudflare is recommended for at-cost pricing (~$8-9/year)
- Avoid GoDaddy for new registrations due to high renewal prices
### Trademark Recommendations
- **No legal obstacles** to using "Shark Bait" or "Sharkbait" as a game name
- The existing "Shark Bait" mobile dating sim (RoseMagpie/Dorian) is the primary conflict — it uses the exact name and is actively marketed
- Recommend strongly considering a more distinctive name to avoid confusion with the existing "Shark Bait" mobile dating sim (which has ~2 years of market presence)
- If proceeding, **file a US trademark application** in Classes 9 and 41 as early as possible
### Risk Summary by Name Variant
| Name | Main Conflict | Risk Level |
|---|---|---|
| **"Shark Bait"** | Mobile dating sim (RoseMagpie/Dorian, 2023) and Melissa & Doug board game | **HIGH** |
| **"Sharkbait"** | VR game (Alt Lab VR, Meta Quest); weapon in Borderlands 4 | **MEDIUM** |
| **"Captain Sharkbait"** | Steam game (2025) | **MEDIUM** |
| **A more distinctive name** | None | **LOW** |
---
## 5. Sources
- USPTO TSDR: https://tsdr.uspto.gov/ (SN 78154729)
- IMDb: https://www.imdb.com/title/tt35046178/ ("Shark Bait" dating sim)
- Steam: https://store.steampowered.com/app/4085510/ ("Captain Sharkbait: Voyage for Treasure")
- Google Play: https://play.google.com/store/apps/details?id=com.dorian.playtogether (Dorian app)
- Alt Lab VR: https://www.altlabvr.com/sharkbait
- Clash Mini Wiki: https://clashmini.fandom.com/wiki/Shark_Bait
- Borderlands Wiki: https://borderlands.fandom.com/wiki/Sharkbait
- WHOIS query via terminal (sharkbait.com, sharkbaitgame.com, sharkbattleague.com, sharkbaits.com, playsharkbait.com)
- Walmart: https://www.walmart.com/ip/Melissa-Doug-Shark-Bait/50389618