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dre/compliance/data-broker-removal-action-plan.md
2026-07-15 17:32:00 -04:00

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Data Broker Removal Action Plan

For: Germaine Brown — Savannah, GA Area

Compiled: July 2026


Table of Contents

  1. Executive Summary
  2. What Info Is Out There & Why It Matters
  3. Manual vs Paid Service: Decision Guide
  4. Paid Service Comparison
  5. Prioritized Opt-Out List (50 Sites)
  6. Step-by-Step Manual Process
  7. Breach Database Check
  8. Maintenance & Recurrence Schedule
  9. Tracking Template

1. Executive Summary

Recommendation: Use a paid service ($84$129/yr) for the first cleanup, then monitor manually.

Approach Year 1 Cost Time Required Effectiveness
Manual DIY $0 ~1220 hours initial + 24 hr/month Medium (easy to miss sites or give up partway)
Paid Service $84$129/yr ~24 hours initial setup + 01 hr/month High (covers 30200+ sites systematically)
Hybrid (service + manual follow-up) $84$129/yr ~2 hours setup + 1 hr/month Highest

Why paid is worth it: Data respawns. Sites re-add you from other databases, public records, or shared data. A good service continuously re-scans and re-submits removals. Manual-only approaches typically fizzle after the first batch.


2. What Info Is Out There & Why It Matters

What data brokers index about you

Data Point Where It Comes From Risk if Exposed
Full name + address Property records, voter registration, utility bills Doxxing, physical mail scams
Phone numbers Reverse phone lookups, marketing databases Spam calls, SIM swaps, phishing
Email addresses Data breaches, account registrations, marketing lists Targeted phishing, account takeovers
Date of birth Public records, voter rolls Identity theft, credential stuffing
Relatives & associates Family tree sites, obituaries, social connections Social engineering targeting family
Criminal/legal history Court records (if any) Reputational harm
Property ownership County assessor records Targeted burglary, scams
Past addresses Credit headers, rental history Identity verification bypass

Why Savannah, GA residents should care

  • Georgia has moderate data privacy laws (no comprehensive CCPA-like law at state level as of 2026 — though GA's data breach notification law is strong)
  • No state-level "right to delete" for all data brokers (unlike CA, VA, CO, CT)
  • You rely on federal protections (FTC) and individual broker opt-out policies
  • Public records (Chatham County property, voter rolls) are easily accessible online

3. Manual vs Paid Service: Decision Guide

Choose MANUAL if:

  • You have 12+ hours to dedicate this month
  • You enjoy process-oriented tasks and keeping spreadsheets
  • You are willing to re-check and re-opt-out every 23 months forever
  • Budget is zero (can't spare even $84/year)
  • You want full control over what gets removed (and want to keep some public presence)

Choose PAID SERVICE if:

  • Your time is worth more than ~$10/hour
  • You want the job done right the first time
  • You want continuous monitoring (data respawns constantly)
  • You find the process overwhelming or tedious
  • You want coverage of 50200+ sites automatically (vs. 3050 manually)
  • You have ever been the victim of identity theft, stalking, or doxxing

Best Value Pick: Kanary ($84/yr) — good balance of price, coverage, and continuous monitoring

Best Premium Pick: DeleteMe ($129/yr) — most established, best customer support, most thorough opt-out documentation

Best Budget Pick: PrivacyDuck ($60/yr) — cheaper but covers fewer sites


4. Paid Service Comparison

Feature DeleteMe Kanary OneRep Incogni PrivacyDuck
Price $129/yr ($10.75/mo) $84/yr ($7/mo) or $14/mo $120/yr ($10/mo) — or $9/mo annual $90/yr ($7.49/mo) — or $12.99/mo $60/yr ($5/mo)
Sites Covered ~3040 core + 200+ total ~2535 core + 100+ total ~1020 core ~2530 core ~1520 core
Opt-Out Cadence Quarterly removal sweeps Continuous monitoring + monthly reports Weekly scans Quarterly sweeps Monthly
Human Support Excellent (dedicated team) Good (email support) Limited (chat/email) Limited (email only) Limited (email)
Report Dashboard Yes — detailed Yes — clean dashboard Yes — basic Yes — simple Yes — basic
Removal Proof Screenshot verification Confirmation tracking Confirmation tracking Confirmation tracking Tracking
Free Scan Yes (scan only) Yes (scan only) Yes (scan only) Yes (scan only) Yes (scan only)
Continuous Re-scan Yes (quarterly) Yes (monthly) Yes (weekly) Yes (quarterly) Yes (monthly)
Known Limitations Expensive; slow removals for some brokers Smaller broker network than DeleteMe History of poor privacy practices (CEO controversies) Removal requests via legal framework can be slower Very limited broker coverage
Refund Policy 30-day money-back 30-day money-back 30-day money-back 30-day money-back 30-day money-back
Best For Comprehensive, premium, peace of mind Best value; good balance Budget-conscious, simple needs Privacy-focused, automation Absolute cheapest option

⚠️ Important Note on OneRep

OneRep has faced significant controversies:

  • The CEO was previously involved with data broker operations (conflict of interest)
  • Privacy researchers have flagged their data-sharing practices
  • They are generally not recommended by privacy advocates
  • Stick with DeleteMe, Kanary, or Incogni

How the services work

  1. You provide the name, location, email, phone, DOB to be scrubbed
  2. The service scans data broker sites for your info
  3. They submit opt-out/removal requests on your behalf (usually within 17 days)
  4. They send you a dashboard showing removal status for each site
  5. They re-scan periodically and re-submit removal requests when data respawns
  6. You can optionally add new info (new address, new email) as needed

5. Prioritized Opt-Out List (50 Sites)

PRIORITY 1 — The "Big 10" (Start Here)

These sites feed data to hundreds of smaller sites. Removing from these cascades removals downstream.

# Site Opt-Out Link Free? Requires ID? Removal Time Notes
1 Spokeo https://www.spokeo.com/opt-out Free Email verification 2448 hrs One of the biggest; feeds many others
2 Whitepages https://www.whitepages.com/suppression_requests Free Phone/email verification 2448 hrs Premium listing removal separate
3 Intelius https://www.intelius.com/opt-out Free Email verification 37 days Owned by PeopleConnect (same co. as BeenVerified, TruthFinder)
4 BeenVerified https://www.beenverified.com/opt-out Free Email verification 2448 hrs Parent: PeopleConnect
5 TruthFinder https://www.truthfinder.com/opt-out Free Email link 2448 hrs Parent: PeopleConnect
6 PeopleFinders https://www.peoplefinders.com/opt-out Free Email verification 37 days Owned by PeekYou
7 Radaris https://radaris.com/page/how-to-opt-out Free Email link + CAPTCHA 2472 hrs Aggressive re-add; check monthly
8 MyLife https://www.mylife.com/optout Free Email + sometimes ID 714 days Requires account creation; pushy upselling
9 Nuwber https://nuwber.com/removal Free Email confirmation 2448 hrs Clean removal process
10 PeekYou https://www.peekyou.com/optout Free Email verification 2472 hrs Feeds PeopleFinders

PRIORITY 2 — High-Traffic People Search Sites

# Site Opt-Out Link Free? Notes
11 USSearch https://www.ussearch.com/opt-out Free Owned by PeopleConnect
12 ZabaSearch https://www.zabasearch.com/opt-out Free Simple removal
13 CheckPeople https://checkpeople.com/opt-out Free Email verification
14 GoLookUp https://www.golookup.com/opt-out Free Email verification
15 PublicRecords https://www.publicrecords.com/opt-out Free Email verification
16 FamilyTreeNow https://www.familytreenow.com/opt-out Free Email verification; also genealogy
17 Cubib https://cubib.com/opt-out Free Email link
18 PeopleLooker https://peoplelooker.com/opt-out Free Parent: PeopleConnect
19 InstantCheckmate https://www.instantcheckmate.com/opt-out Free Parent: PeopleConnect
20 SearchPeopleFree https://www.searchpeoplefree.com/opt-out Free Email verification
21 PrivateEye https://www.privateeye.com/opt-out Free Email verification
22 IDtrue https://www.idtrue.com/opt-out Free Email verification
23 ThatsThem https://thatsthem.com/opt-out Free Has rate-limiting
24 PeopleSearchNow https://www.peoplesearchnow.com/opt-out Free Email verification
25 Addresses.com https://www.addresses.com/opt-out Free Email verification
26 Phonebooks.com https://www.phonebooks.com/opt-out Free Email verification
27 ThePublicRecords https://thepublicrecords.com/opt-out Free Email verification
28 FreePeopleFinder https://www.freepeoplefinder.com/opt-out Free Email verification
29 PeopleSmart https://www.peoplesmart.com/opt-out Free Parent: Reputation.com
30 AdvancedBackgroundCheck https://advancedbackgroundcheck.com/opt-out Free Email verification

PRIORITY 3 — Background Check & Public Record Sites

# Site Opt-Out Link Free? Notes
31 Checkr https://checkr.com/consumers/opt-out Free Consumer reporting agency
32 GoodHire https://www.goodhire.com/consumers/opt-out Free Consumer reporting agency
33 HireRight https://www.hireright.com/privacy-center/opt-out Free Consumer reporting agency
34 Certn https://certn.co/us/consumer-opt-out/ Free Canadian-based, used in US
35 AccurateNow https://accuratenow.com/consumer-center/ Free Consumer reporting agency
36 ConsumerCheck https://consumercheck.com/opt-out Free Background check
37 VoterRecords https://voterrecords.com/opt-out Free Voter registration data
38 VineLink https://vinelink.com/faq N/A Inmate/offender info — cannot remove if public record
39 County Public Records Check local county site (Chatham Co.) Varies Must contact county assessor/court directly
40 Georgia MyVoterPage https://mvp.sos.ga.gov/ N/A Voter registration — can only be suppressed in some cases

PRIORITY 4 — Marketing Data Brokers & People Aggregators

These are harder to opt out from but worth doing.

# Site Opt-Out Link Free? Notes
41 Acxiom https://isapps.acxiom.com/optout/optout.aspx Free One of the world's largest; opt-out reduces cross-contamination
42 Epsilon/Conversant https://www.epsilon.com/privacy-policy Free Marketing data broker
43 Oracle Data Cloud https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-rights.html Free Massive data aggregator
44 Experian https://www.experian.com/consumer/optout.html Free Credit bureau — also sells marketing data
45 TransUnion https://www.transunion.com/consumer-request Free Credit bureau — offers opt-out from marketing lists
46 Equifax https://www.equifax.com/personal/privacy/ Free Credit bureau — opt-out from prescreening lists
47 CoreLogic https://www.corelogic.com/privacy/consumer-request/ Free Property records, mortgage data
48 Melissa Data https://www.melissa.com/privacy-policy Free Data quality/verification
49 Neustar (TransUnion) https://www.home.neustar/privacy/opt-out Free Marketing intelligence
50 LiveRamp https://liveramp.com/opt-out/ Free Identity resolution — feeds ad platforms

Bonus: Easy Wins (Quick Opt-Outs)

These take 30 seconds each:

Site Opt-Out Link
Nextdoor https://nextdoor.com/privacy_policy/ (delete account)
YellowPages https://www.yellowpages.com/about/privacy
SuperPages https://www.superpages.com/privacy
AnyWho https://www.anywho.com/opt-out
Switchboard https://www.switchboard.com/opt-out/

6. Step-by-Step Manual Process

Phase 1: Preparation (Day 1)

Step 1 — Search yourself thoroughly Create a list of all info to find/remove:

Name variants:
  - Germaine Brown
  - Germaine [Middle Initial] Brown
  - G. Brown

Known emails:
  - [list all emails you've used]

Phone numbers:
  - [list current and past numbers]

Current address:
  - [current Savannah address]

Past addresses:
  - [any previous Savannah/Georgia addresses]

DOB: [month/day/year — needed for some opt-outs]

Step 2 — Take screenshots Before removing anything, take screenshots of what shows up on Spokeo, Whitepages, BeenVerified — this documents what info is exposed.

Step 3 — Set up a dedicated email Create a dedicated email address just for opt-out confirmations (e.g., germaine.optout@gmail.com). Many opt-outs require clicking a confirmation link, and this keeps it separate from your primary inbox.

Step 4 — Create a tracking system Use the template in Section 9. A spreadsheet is essential — track:

  • Site name
  • Opt-out date
  • Confirmation received? (Y/N)
  • Removal verified? (Y/N)
  • Re-check date
  • Re-appeared? (Y/N)

Phase 2: Execution (Days 114)

Step 5 — Work Priority 1 first (Sites 110) Tackle the Big 10 first. Remove from Spokeo → Whitepages → Intelius → BeenVerified → TruthFinder → PeopleFinders → Radaris → MyLife → Nuwber → PeekYou.

For each site:

  1. Search for yourself on the site (confirm they have your info)
  2. Copy the profile URL (some sites need this)
  3. Go to the opt-out page
  4. Enter the required info (name, email, sometimes last 4 of SSN — never provide full SSN)
  5. Check email and click the confirmation link
  6. Log the date and confirmation in your tracker

Step 6 — Work Priority 2 (Sites 1130) Same process. These typically take 13 minutes each.

Step 7 — Work Priority 3 (Sites 3140) Background check firms and public records. Some may require:

  • A scan/photo of your ID (driver's license) — redact all info except name + DOB if possible
  • Mailed written request (very rare — most accept online now)
  • Phone verification call

Step 8 — Work Priority 4 (Sites 4150) Marketing data brokers. These are harder — their opt-out forms are buried in privacy policies and may take 24 weeks.

Phase 3: Verification (Days 1430)

Step 9 — Verify each removal Visit each site again and search for yourself. Confirm your listing is gone. Update your tracker.

Step 10 — Repeat for any that didn't work Some sites will reject your opt-out (unusual name match, incorrect info, etc.). Try again or contact their support.

Phase 4: Maintenance (Ongoing)

Step 11 — Re-scan every 60 days Set a recurring calendar reminder. Data brokers re-populate from public records, data-sharing agreements, and new data breaches. Expect ~3050% of your info to reappear within 6 months without maintenance.

Step 12 — Monitor HaveIBeenPwned Breach data feeds many people-search sites. If a site gets your info from a breach, opt-out from the broker directly.


7. Breach Database Check

HaveIBeenPwned (https://haveibeenpwned.com)

Check every email address you've ever used:

  • Primary email
  • Old email addresses
  • Work emails
  • Email aliases

What to do if your email appears in breaches:

  1. Change passwords for any compromised accounts immediately — use unique passwords for each
  2. Enable 2-factor authentication on all accounts that support it
  3. Use a password manager (Bitwarden — free; 1Password — paid; Apple Keychain — free)
  4. Check for credential stuffing — if you reused the breached password anywhere else, change those too
  5. Review account recovery info — update security questions and recovery emails

Dehashed (https://dehashed.com)

A paid search tool that searches breached data more thoroughly than HIBP. Worth running once for $35 if you're concerned.

Firefox Monitor (https://monitor.firefox.com)

Free breach monitoring from Mozilla. Shows breaches and offers guidance.

Google Dark Report

https://one.google.com (Google One subscription includes dark web monitoring for your Gmail address)


8. Maintenance & Recurrence Schedule

Frequency Task Time Required
Day 1 Initial scan + setup tracking 1 hr
Days 114 Submit opt-outs for Priority 14 815 hrs total
Day 30 Verify all removals completed 1 hr
Every 60 days Re-scan top 10 sites + any that previously re-added you 3045 min
Every 90 days Full re-scan of all 50 sites 1.52 hrs
Every 6 months Run new HIBP check; add new email/address if moved 15 min
Annually Full wipe + re-opt-out of all sites 35 hrs

Why data respawns

  • Public records — County property records, court records, and voter registration are public. Data brokers continuously scrape them.
  • Data sharing agreements — Brokers sell data to each other. Even after removal, they can buy your data back from another broker.
  • New data sources — Every new account you create, purchase you make, or form you fill out can re-enter the ecosystem.
  • Acquisitions — Data brokers are bought and sold. Your old opt-out may not carry over to the new owner.

9. Tracking Template

Spreadsheet columns (create in Google Sheets or Airtable)

| Site Name     | Priority | Opt-Out URL                          | Date Submitted | Confirmation? | Verified Removed? | Re-Check Date | Re-Appeared? | Notes                    |
|---------------|----------|--------------------------------------|----------------|---------------|-------------------|---------------|--------------|--------------------------|
| Spokeo        | 1        | https://www.spokeo.com/opt-out       | 2026-07-07     | ✅ Yes        | ✅ Yes            | 2026-09-07    | ❌ No        |                          |
| Whitepages    | 1        | https://www.whitepages.com/...       | 2026-07-07     | ✅ Yes        | ✅ Yes            | 2026-09-07    | ❌ No        |                          |
| Intelius      | 1        | https://www.intelius.com/opt-out     | 2026-07-08     | ⏳ Waiting    | ❌ Pending        | 2026-09-07    | —            |                          |
| ...           | ...      | ...                                  | ...            | ...           | ...               | ...           | ...          | ...                      |

Appendix A: Tips for a Savannah, GA Resident

  1. Georgia Voter Registration — Your voter record (name, address, party affiliation) is public at https://mvp.sos.ga.gov/. You cannot fully remove it, but you can request confidential voter status if you have specific protection orders (victim of stalking, domestic violence, etc.).

  2. Chatham County Property Records — Property ownership is public at https://www.chathamtax.org/. You can't remove it, but you could transfer title to an LLC or trust for privacy (costly — ~$500$2,000 in legal fees).

  3. Local Phone Directories — Check if your landline (if any) is in the Savannah White/Yellow Pages online.

  4. Nextdoor Savannah Neighborhoods — If you have a Nextdoor account for your neighborhood, be aware it shares your real name and address with neighbors.


Appendix B: Quick Reference — What to NEVER Share

Do NOT Share Why
Full Social Security Number Identity theft — only the last 4 digits are ever needed for opt-outs
Full date of birth if avoidable Most sites don't need it; use year-only or omit
Financial account numbers NEVER needed for data broker removal
Passwords or security answers No legitimate opt-out process asks for these
Medical information Not relevant to data broker removal

Appendix C: If You Choose a Paid Service — Setup Checklist

  1. Run a free scan on DeleteMe, Kanary, and Incogni to compare what they find
  2. Pick your service (recommended: Kanary for value, DeleteMe for thoroughness)
  3. Provide your info in their secure portal
  4. Set your removal preferences (some keep a minimal public presence intentionally)
  5. Review their dashboard after 2 weeks
  6. Flag any sites they missed — submit those manually
  7. Set a 60-day reminder to check the dashboard for respawns
  8. After 6 months, run a free competitor scan to see if your service is missing things

This document was compiled from publicly available privacy research and opt-out procedures. Opt-out links may change over time; verify each before starting. No guarantee is made that all sites will honor removal requests or that data will not reappear.