root
7a62b0b340
- analysis.py: deterministic claim scorer + /analyze /approve /letter /advance-tier endpoints (auto-runs on intake) - packet.py + packet_fields.json: welcome-packet templating engine (6 onboarding docs, field catalog) - letterstream.py + letters.py: certified-mail send pipeline + letter lifecycle (webhook verified) - docuseal.py: DocuSeal signing integration - staff.py/models.py/schema.sql/auth.py: approval actor from staff key, tier gate (APPROVED+ACTIVE+onboarding docs), onboarding_docs table - frontend/: dependency-free static portal (intake, magic-link login/verify, dashboard) - landing-mockups/: 4 design-stance mockups + favicons - legal/: aup/privacy/sms-terms/terms HTML - docs/: letter-queue scope, letterstream API contract, 6 welcome-packet templates - review-dre-landing-2026-08-21.md: 3-variant landing feedback sprint - compliance/DRE_Compliance_Manual.md: updated Source synced from deployed /opt/dre-portal/app/ (was 4 days ahead of git).
134 lines
6.3 KiB
Markdown
134 lines
6.3 KiB
Markdown
# Feedback Sprint Report: DRE Landing Page (3-variant comparison)
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**Product:** Debt Recovery Experts (DRE) — Texas commercial/consumer debt recovery
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**URLs:**
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- A: https://mockups.itpropartner.com/dre/institutional-trust.html
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- B: https://mockups.itpropartner.com/dre/conversion-results.html
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- C: https://mockups.itpropartner.com/dre/modern-platform.html
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**Date:** 2026-08-21
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**Reviewers:** 3 dispatched, 3 survived moderation (0 rejected)
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**Model:** claude-sonnet-5 (delegation-pinned), rotated order, blind
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---
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## Verdict
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> **Ready after 3 blocking fixes** — institutional-trust wins the identity vote
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> (8/6/4 scoreboard, 2 of 3 first-place votes, 2 of 3 identity picks), but it ships
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> with a legal-liability risk in the logo subtitle, visible placeholder brackets,
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> and a weak CTA hierarchy. Those three are gating; a fourth item (real proof
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> points) is a launch-gate, not a mockup fix.
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## Scoreboard (3/2/1 by rank)
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| Candidate | A | B | C | Total |
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|---|---|---|---|---|
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| institutional-trust.html | 2 | 3 | 3 | **8** |
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| conversion-results.html | 3 | 2 | 1 | **6** |
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| modern-platform.html | 1 | 1 | 2 | **4** |
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**Identity pick:** institutional-trust (B + C). Reviewer A picked conversion-results.
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Clear winner, not a tie.
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## Blocking fixes (must fix before shipping institutional-trust)
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1. **"TEXAS DEBT RECOVERY COUNSEL" logo subtitle** — implies attorney/legal
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representation. A debt collector cannot present itself as a law firm (FDCPA /
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deceptive-practice exposure). Reword to "LICENSED TEXAS RECOVERY FIRM" or drop
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"Counsel" entirely. Flagged by B (#1 fix) and A.
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2. **Visible placeholder brackets** — "[Phone number]", "[Office address]",
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"[Licensing and bond information placeholder]" in the top utility bar and footer.
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Resolve with real content before launch. Flagged by A + B.
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3. **CTA hierarchy** — "Submit a Claim" and "Make a Payment" carry near-equal
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visual weight (solid navy vs outline), and the header "Client Login" adds a
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third similar navy button. Make "Submit a Claim" the unambiguous primary.
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Flagged by A + C.
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## Launch-gate (not a mockup fix — requires real data)
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4. **Proof of results** — zero testimonials, case studies, recovery-rate stats, or
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years-in-business anywhere. Intentional (mockups were built under a
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no-fabricated-stats rule) and correct to leave blank, but a real prospect
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evaluating a recovery firm expects it. Supply real numbers before the site goes
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live. Flagged by all 3 reviewers.
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## Secondary polish (non-blocking)
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- **Hero is a text wall** — no visual in the hero despite a "track it in real time"
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subhead promise. Add a lightweight dashboard/portal visual. (A #1)
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- **"Ready to place an account?"** — "place an account" is industry jargon; use
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"Submit a Claim" plain language. (B #3)
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- **"SEC" compliance badge** — reads as Securities and Exchange Commission, not
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"Secure data handling." Relabel (lock icon / "DATA"). (C #3)
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- **Compliance strip blends into header** — both dark navy; differentiate the top
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strip so it reads as a distinct trust signal. (C #1)
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## Positioning check (target-user guess)
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| Reviewer | Guessed target user | Match? |
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| A | Texas SMB owner/bookkeeper, compliance-conscious, owed money | Yes |
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| B | Risk-averse Texas business, finance/legal/ops, wary of aggressive collectors | Yes |
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| C | Texas SMB, finance/legal-adjacent decision-maker, risk-averse | Yes |
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**Reading:** PASS. All three independently named the same user — a Texas business
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owed money, specifically a risk/compliance-conscious buyer — with no positioning
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telegraph. This confirms the two-sided (creditor + debtor) structure lands, and
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that debt recovery is a trust-first purchase. The institutional-trust direction
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consistently pulled the "risk-averse, compliance-conscious" read that matches the
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actual target; conversion-results pulled "transactional/urgent," modern-platform
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pulled "tech-forward SaaS" — i.e. the winning design direction also produces the
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most accurate target-user read.
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## Consensus pros
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- Dual CTA (Submit a Claim / Make a Payment) cleanly splits creditor vs debtor — all 3.
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- Explicit FDCPA + TDCPA naming with plain-English explanations = strongest trust
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signal; institutional-trust does it best (A + B).
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- "No upfront retainer required" objection handler placed at the decision point (A + C).
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- Serif + navy/gold register reads as "institutional/law-adjacent," distinct from
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generic SaaS (all 3, on institutional-trust).
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## Consensus cons
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- Hero placeholder brackets = single most credibility-damaging element
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(conversion-results "[Recovery rate]", modern-platform "[Account name]") — all 3.
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- No social proof / testimonials / recovery stats — all 3.
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- "Counsel" subtitle implies law-firm relationship (liability) — A + B.
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- No pricing/fee model (contingency vs flat fee) — B + C.
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## Taste calls (single-reviewer)
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- "without cutting corners" / "not a marketing claim" reads defensive — C only
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(note: A + B both PRAISED the "not a marketing claim" line as a trust win —
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genuine divergence, treat as a split, not a defect).
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- Gold accent too subtle / near-monochrome — B + C (borderline consensus).
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## Moderation notes
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- Submissions rejected as slop: 0.
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- All 3 verified `window.location.href` before each review (no cross-reviewer
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browser contamination on the shared session).
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- Reviewer C caught and corrected a vision-model confabulation (false "orange"
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accent read on modern-platform; actual CSS is green/cyan) against curl'd CSS.
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## Convergence synthesis (per skill)
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Keep **institutional-trust** as the identity (serif + navy/gold + compliance-first
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is the correct trust register for debt collection). Port the winning elements from
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the losing directions:
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- **From conversion-results:** benefit-driven headline energy ("Stop chasing...
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Get them recovered."), the "No upfront retainer required" objection handler, and
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the solid-vs-outline CTA hierarchy.
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- **From modern-platform:** a single clean dashboard/portal visual in the hero
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(fixes the text-wall gap without adopting the SaaS-first framing).
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## What was NOT reviewed
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- Mobile navigation behavior (mockups are static, no JS — hamburger/toggle
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functionality out of scope for a static-HTML comparison).
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- Backend / portal / intake flows (separate workstream).
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- Real legal review of the compliance language (flagged as a required pre-launch
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step by the reviewers themselves).
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