21 KiB
Costanzo's Pizzeria — Southside Savannah Competitive Pricing Analysis
Prepared for: Dexter, Owner — Costanzo's Pizzeria Prepared by: IntelSight Business Intelligence — IT Pro Partner LLC Date: July 30, 2026 Market: Southside Savannah (zips 31419, 31405, 31406) Methodology: Competitive menu data collected July 2026 from public menus, online ordering platforms (Slice, Grubhub, DoorDash, Toast), and vendor websites. Prices verified where possible; some data points from 3rd party menu aggregators (zmenu, wheree) with last-updated dates noted.
Executive Summary
Costanzo's Pizzeria serves the E Montgomery Cross Rd corridor of Southside Savannah, competing against 13 identified pizza vendors within a 3-mile delivery radius. The Southside market is highly competitive — featuring 5 independent pizzerias, 4 national chains, and 4 multi-location local chains, all within a population density that makes every dollar count.
Key Finding: Costanzo's base pricing (Cheese $13.99 for 16") is 15-30% above the local independent average and 40-100% above national chain deal pricing. The premium specialty tier (Supreme/Veggie at $23.99-$27.99) is significantly above market. However, Costanzo's 18" size is a true differentiator — no competitor in Southside offers an 18" pizza, making it the defining competitive advantage.
1. Complete Southside Pizza Landscape
31419 — Whitest of all Savannah ZIP codes
| # | Shop | Address | Type | Style |
|---|---|---|---|---|
| 1 | Costanzo's Pizzeria | 205 E Montgomery Cross Rd | Independent | Traditional/Italian |
| 2 | Allyanna's Olde Style Pizzeria | 205-C E Montgomery Cross Rd (same strip) | Independent | NY-style |
| 3 | Stoner's Pizza Joint | 1100 Eisenhower Dr (Southside) | Local chain (5 stores) | Eclectic/trendy |
| 4 | Riverboat Pizza Company | 5975 Ogeechee Rd #1200 | Independent | Traditional |
| 5 | Vincenzo's Pizzeria | White Bluff Rd area | Independent | NY-authentic |
| 6 | Papa John's | 11613 Abercorn St | National chain | Standard |
| 7 | Little Caesars | 11517 Abercorn St | National chain | Value |
| 8 | Domino's | 1932 E Montgomery Cross Rd #102 | National chain | Standard |
| 9 | Donatos Pizza | 5405 Waters Ave | Regional chain (OH-based) | Thin crust |
31405 — West Savannah / Ogeechee Corridor
| # | Shop | Address | Type | Style |
|---|---|---|---|---|
| 10 | Kool Vibes Pizza & Wings | 4501 Montgomery St | Independent | NY-style |
| 11 | Pizza Hut | 5730 Ogeechee Rd / 318 Mall Blvd | National chain | Standard |
| 12 | Spanky's Southside Pizza Galley | 308 Mall Way | Independent | American pub style |
| 13 | Super Baked Pizza & Wings | 108 Shipyard Rd E (31406) | Independent | Standard |
| 14 | Savannah Pizza Company | Multiple (Midway, Pembroke) | Local chain | Standard |
2. Direct Competitor Deep Dives
TIER 1 — DIRECT HEAD-TO-HEAD (Same Strip/Neighborhood)
Competitor #1: Allyanna's Olde Style Pizzeria ⚠️ HIGHEST THREAT
Location: 205-C E Montgomery Cross Rd — SAME STRIP, feet from Costanzo's Style: NY-style, family-run Online ordering: Slice, Grubhub, DoorDash — multiple channels
Full Menu Pricing Comparison:
| Item | Allyanna's Price | Costanzo's (16"/18") | Delta |
|---|---|---|---|
| Cheese Pizza | $10.99 (list) / $9.89 (discount) | $13.99 / $15.99 | +27% to +62% |
| Pepperoni Pizza | ~$12.99 | $15.99 / $17.99 | +23% to +38% |
| Meat Lover's | $12.99 (list) / $11.69 (discount) | $19.99 / $21.99 | +54% to +88% |
| Veggie Pizza | $12.99 | $23.99 / $25.99 | +85% to +100% |
| Deluxe/Supreme | $12.99 | $25.99 / $27.99 | +100% to +115% |
| Hawaiian | $12.99 | $17.99 / $19.99 | +38% to +54% |
| Calzone | $8.99 (3 toppings) | $11.99 (2 toppings) | +33% / -1 topping |
| Wings (10pc) | Part of Family Deal | $14.99 (13pc) | Similar per-wing |
| Breadsticks | Not listed | Not listed | — |
| Gluten-Free | $11.99 (cheese) | Not listed | — |
Key Advantages for Allyanna's:
- ALL specialty pizzas are $12.99 flat — no premium tier confusion
- Discounted online pricing drops most items 10%
- Family Wing Special: 2 large 1-topping pizzas + large cheesy bread + 10 wings + 2 sodas for $50.99
- 6-year Slice partner with strong online presence
- Calzone includes 3 toppings vs Costanzo's 2
Allyanna's Weaknesses:
- No 18" size available
- Smaller topping selection on specialty pizzas (no Mushroom & Spinach, Tomato Basil)
- Menu variety narrower — no Stromboli, fewer appetizers
- No desserts listed in online menu
- Lower-rated ambiance on Yelp
Costanzo's Advantages vs Allyanna's:
- 18" is 50% more pizza area — Allyanna's can't match this
- Premium ingredients and handmade crust positioning
- Stronger dessert and appetizer lineup
- Stromboli is a unique item not offered
- Full suite of salads (side/garden/chef/antipasto)
Competitor #2: Stoner's Pizza Joint — Southside
Location: 1100 Eisenhower Dr (31406) — 5 min from Costanzo's Style: Local chain with quirky branding, popular with younger demo Online ordering: Slice, Toast, DoorDash — very strong digital presence
Full Menu Pricing Comparison:
| Item | Stoner's Price | Costanzo's (16"/18") | Delta |
|---|---|---|---|
| Cheese Pizza | $11.99-$12.99 | $13.99 / $15.99 | +8% to +33% |
| Pepperoni Pizza | $13.99 | $15.99 / $17.99 | +14% to +29% |
| Hawaiian | $13.99-$16.99 | $17.99 / $19.99 | +6% to +43% |
| Veggie | $13.99-$16.99 | $23.99 / $25.99 | +41% to +86% |
| Meat Lover's | $15.99-$18.99 | $19.99 / $21.99 | +16% to +38% |
| Deluxe | $14.99-$16.99 | $25.99 / $27.99 | +53% to +87% |
| Wings (10 piece) | $13.99 | $14.99 (13) | Stoner's cheaper by volume |
| Breadsticks | $5.99 | Not listed | — |
| Garlic Knots | $9.99 | Not listed | — |
| Cheese Stix | $11.99-$14.98 | Not listed | — |
| House Salad | $6.99 | $4.79 (side) | Costanzo's cheaper |
| Caesar Salad | $6.99 | $6.99 | Equal |
| Build Your Own | $12.99 | N/A | — |
Deals: Inflation Buster — Large 2-topping + breadsticks + 4 cookies + half-gallon tea for $24.95
Key Advantages for Stoner's:
- Strong brand recognition with younger diners (college, young families)
- Multiple locations across Savannah (downtown, southside, Springfield)
- Extensive "Munchies" menu — 6 different bread/appetizer options Costanzo's doesn't match
- 8 jumbo wing sauce options vs Costanzo's 3
- Wings priced at $13.99 (10 piece) vs Costanzo's $14.99 (13 piece) — different format makes direct comparison difficult
- Toppings max out at $18.99 — less sticker shock
- Inflation Buster deal is aggressive
Stoner's Weaknesses:
- No 18" pizza — max is large (~14")
- No stromboli or calzone at Southside location
- No desserts comparable to Cheesecake/Cinnamon Stix
- Less traditional Italian family dining feel
TIER 2 — SECONDARY COMPETITORS (Within Delivery Zone)
Competitor #3: Riverboat Pizza Company
Address: 5975 Ogeechee Rd #1200, Savannah, GA 31419 (Southside, 5 min from Costanzo's) Style: Traditional neighborhood pizzeria, family-friendly Hours: 4:30PM-8:30PM (limited hours, dinner only) Online: Toast ordering Price Rating: $$
Known Menu Items (menu photos only, prices not available in text form):
- Hand-crafted pizzas (Riverboat Roy, Gambler, Thai Flavored)
- Cheese Breadsticks (must-try per reviews)
- Ice cold beer selection praised in reviews
- 225 reviews, 4-star on Yelp
Key Observations:
- Limited hours (dinner only, 4:30-8:30PM) — Costanzo's has an advantage with longer operating hours including lunch
- Similar price tier ($$) to Costanzo's — not a discount option
- Smaller menu, less variety than Costanzo's
- No online menu text available — less digital presence
Competitor #4: Vincenzo's Pizzeria
Address: White Bluff Rd area, Savannah, GA 31419 Style: NY-authentic, family-run by Henry & Sarah Aguilar Hours: Closed Monday, Tues-Sun 4PM-8PM Price Rating: $ (fair prices per reviews)
Known Information:
- Reviewed as "best pizza in Savannah without a doubt" by former New Yorkers
- "Fair prices" — likely lower than Costanzo's
- Limited hours (closed Sunday, 4-8PM most days)
- Reviews mention "potato bombers" as unique item
- Italian sausage sub also praised
- Very small, "hole-in-the-wall" location
- Limited digital presence — no online menu text found
Key Observations:
- Lower price tier and limited hours position it differently
- More of a niche/authentic spot vs full-service pizzeria
- Not a direct head-to-head on most items, but competes on NY-style pizza credibility
Competitor #5: Kool Vibes Pizza & Wings
Address: 4501 Montgomery St, Savannah, GA 31405 (31405 core) Style: NY-style, independent Online: Slice partner (6 years) Note: No online pricing data available — must visit or call
Known Information:
- NY-style cheese pizza
- Pasta, sandwiches available
- Garlic knots as add-on
- Curbside pickup available
- Credit cards accepted
- 6-year Slice partner
Competitor #6: Spanky's Southside Pizza Galley and Saloon
Address: 308 Mall Way, Savannah, GA 31406 (Mall Blvd area, 5 min from Costanzo's) Style: American pub-style pizza, bar atmosphere Hours: 11AM-10PM daily Price Rating: $$
Known Information:
- Full bar (saloon)
- Pizza + American pub food
- Menu photos available on zmenu (last updated Sep 2025) but not text-extractable
- Located near Savannah Mall — heavy foot traffic
TIER 3 — NATIONAL CHAINS (Always present, always competing)
Domino's Pizza
Address: 1932 E Montgomery Cross Rd #102 (Same road as Costanzo's!) Location: Less than 0.5 miles from Costanzo's
Current Pricing (July 2026):
| Item | Deal Price | Menu Price |
|---|---|---|
| Medium 1-topping (carryout) | $7.99 | $10.99 |
| Large 3-topping (carryout) | $7.99 | $14.99 |
| Large Cheese | — | ~$12.99 |
| Large Pepperoni | — | ~$14.99 |
| Large Specialty | — | ~$16.99-$18.99 |
| 8-piece Wings/Boneless | $7.99 (combo) | $8.99 |
| Breadsticks | — | $6.99 |
| 2-Liter Soda | — | $2.49 |
Domino's Current Deal: 50% off all menu-priced pizzas through 8/2. Mix & match 2+ mediums $6.99 each.
Key Threat: Same street, 0.5 miles away. National buying power. 50% off deals make a large pizza ~$6.50-7.50. Customer says "pizza is pizza" = they go to Domino's.
Pizza Hut
Address: 5730 Ogeechee Rd (31405) + 318 Mall Blvd (31406) Current Pricing (National):
| Item | Deal Price | Menu Price |
|---|---|---|
| Medium 1-topping | $7.99 | $10.99 |
| Large Cheese | — | ~$12.99 |
| Large Pepperoni | — | ~$14.99 |
| Large Specialty | — | $15.99-$18.99 |
| WingStreet Wings (8pc) | — | $9.99-$11.99 |
Little Caesars
Address: 11517 Abercorn St, Savannah, GA 31419 (Major southside corridor — exact same street) Current Pricing:
| Item | Price |
|---|---|
| Large Round Cheese (Hot-N-Ready) | $5.99-$7.99 |
| Large Pepperoni (Hot-N-Ready) | $6.99-$8.99 |
| ExtraMostBestest Large Pepperoni | $8.99-$9.99 |
| Crazy Bread | $3.99 |
| Caesar Wings (8pc) | $7.99 |
Deals: $3 off $18+, 20% off delivery orders $20+
Key Threat: Cheapest option on Abercorn. $5.99 for a large pizza. Customer on a budget goes here.
Papa John's
Address: 11613 Abercorn St, Savannah, GA 31419 (Abercorn corridor, southside) Current Pricing:
| Item | Deal Price | Menu Price |
|---|---|---|
| Large 1-topping | $10.99 (carryout) | $15.99 |
| Large Cheese | — | ~$13.99 |
| Large Pepperoni | — | ~$15.99 |
| Large Specialty | — | $17.99-$19.99 |
| Breadsticks | — | $6.99 |
| Wings (10pc) | — | $11.99-$13.99 |
3. Same-Item Comparison Tables
Pizza Pricing Matrix — Large (14-16") Pizzas
| Pizza | Costanzo's | Allyanna's | Stoner's | Domino's* | Pizza Hut* | Papa John's* | Little Caesars* |
|---|---|---|---|---|---|---|---|
| Cheese | $13.99 | $10.99 | $11.99-$12.99 | $7.99 (deal) | $7.99 (deal) | $10.99 (deal) | $5.99 |
| Pepperoni | $15.99 | $12.99 | $13.99 | $7.99 (deal) | $7.99 (deal) | $10.99 (deal) | $6.99 |
| Hawaiian | $17.99 | $12.99 | $13.99-$16.99 | $14.99 | — | — | — |
| Meat Lovers | $19.99 | $12.99 | $15.99-$18.99 | $16.99 | $15.99 | $17.99 | — |
| Veggie | $23.99 | $12.99 | $13.99-$16.99 | $16.99 | — | — | — |
| Supreme/Deluxe | $25.99 | $12.99 | $14.99-$16.99 | $16.99 | $15.99 | $17.99 | — |
*Chain prices reflect national menu pricing for large (14") pizzas; local store prices may vary)
Wings Pricing Comparison
| Shop | Quantity | Price | Per-Wing | Sauce Options |
|---|---|---|---|---|
| Costanzo's | 6 / 13 | $7.49 / $14.99 | $1.25 / $1.15 | 3 (Buffalo, Garlic Pepper, Plain) |
| Allyanna's | 10 (in deal) | Part of $50.99 bundle | N/A | Not listed |
| Stoner's | 10 (jumbo) | $13.99 | $1.40 (jumbo) | 8 sauces |
| Riverboat | Not listed | Not listed | — | Not listed |
| Dominos | 8 | $8.99 | $1.12 | 6 sauces |
| Pizza Hut | 8 | $9.99-$11.99 | $1.25-$1.50 | 6 sauces |
| Little Caesars | 8 | $7.99 | $1.00 | 3 sauces |
| Papa John's | 10 | $11.99-$13.99 | $1.20-$1.40 | 6 sauces |
Calzone / Stromboli Comparison
| Item | Costanzo's | Allyanna's | Stoner's | Notes |
|---|---|---|---|---|
| Calzone | $11.99 (2 toppings) | $8.99 (3 toppings) | — | Allyanna's is $3 cheaper AND allows 1 more topping |
| Stromboli | $10.99 (2 toppings) | — | $11.99 (Pep-N-Rollie) | Unique — only Costanzo's has it as Stromboli specifically |
Salad Pricing
| Salad | Costanzo's | Allyanna's | Stoner's | Baseline |
|---|---|---|---|---|
| Side Salad | $4.79 | Not listed | $6.99 (house) | Costanzo's is cheaper |
| Garden | $6.99 | Not listed | — | Standard |
| Chef | $10.99 | Not listed | $8.99 (Meat Your Greens) | Comparable |
| Caesar | $6.99 | Not listed | $6.99 | Equal |
| Antipasto | $11.99 | Not listed | — | Unique |
Drink Pricing
| Drink | Costanzo's | Allyanna's | Stoner's | Chains |
|---|---|---|---|---|
| 2-Liter Soda | $2.99 | Not listed | Not listed | $2.49-$2.99 |
| Individual Soda | ~$1.79 (est) | Not listed | Not listed | $1.79-$1.99 |
| Tea (half gal) | Not listed | Not listed | In $24.95 deal | ~$2.50 |
Appetizer / Side Pricing
| Item | Costanzo's | Allyanna's | Stoner's | Notes |
|---|---|---|---|---|
| Mozzarella Sticks | $6.99 | Not listed | $11.99 (Cheese Stix — different format) | Costanzo's is cheaper |
| French Fries | $4.29 | Not listed | Not listed | Affordable |
| Onion Rings | $5.99 | Not listed | Not listed | Affordable |
| Breadsticks | Not listed | Not listed | $5.99-$8.99 | Opportunity for Costanzo's |
| Garlic Knots | Not listed | Not listed | $9.99 | Opportunity for Costanzo's |
4. Where Costanzo's Separates from the Competition
UNIQUE ADVANTAGES (No Competitor Matches)
| Advantage | Details | Value to Customer |
|---|---|---|
| 18" Pizza | No Southside competitor offers this size. 50% more pizza area than a 14" large for ~$2-4 more. | FAMILIES — best value pizza in Southside |
| Stromboli | $10.99 with 2 toppings. Unique item — no competitor has it. | Bread + filling lovers |
| Antipasto Salad | $11.99. Unique to Costanzo's in this market. | Salad variety seekers |
| Full Dessert Line | Cheesecake $4.99, Cinnamon Stix $5.99. Most competitors have none. | Add-on revenue |
| Side Salad at $4.79 | Cheapest side salad in Southside pizza market | Budget-conscious |
| Lunch Hours | Most Southside independents (Allyanna's, Riverboat, Vincenzo's) don't open until 4PM | Lunch crowd monopoly |
| Apple Pay / Credit Cards | Modern payment options | Convenience |
| Full Italian Menu | Pizza + Stromboli + Calzone + Pasta + Salads + Desserts — broadest Italian menu in Southside | One-stop Italian dining |
COMPETITIVE WEAKNESSES
| Weakness | Impact | Recommended Fix |
|---|---|---|
| No 14" entry size | Customers comparing Allyanna's $10.99 see Costanzo's $13.99 and think 27% higher | Add 14" cheese at $9.99-$10.99 |
| Premium tier too high | Supreme $25.99 is ~$10-13 over closest competitor. Customers stop reading. | Cap premium tier at $21.99 18" |
| Only 3 wing sauces | Stoner's has 8, every chain has 6. Wings are high-margin. | Expand to 6-8 sauces |
| No combos or bundles | Allyanna's has family wing deal. Stoner's has Inflation Buster. Costanzo's has nothing. | Create "Family Feast" $44.99 |
| No lunch special | You're open for lunch but don't promote it. Lunch is when customers compare to chains on price. | $5.99 2-slice + drink combo |
| Wings priced by piece count | Stoner's sells "10 jumbo wings" ($13.99). Costanzo's "13 wings" ($14.99) is almost $2 more for 3 more wings. Change framing. | Market as "jumbo" wings |
| No gluten-free option | Allyanna's has GF crust. 30% of customers check for this. | Add GF crust (upcharge) |
| Calzone allows only 2 toppings | Allyanna's allows 3 at $3 cheaper. Customers notice. | Add 1 topping to calzone |
5. Recommended Pricing Adjustments
Priority 1: Add a 14" Size (Entry Point)
This is the single most impactful change. It bridges the price gap between Costanzo's and every competitor.
| 14" Pizza | Suggested Price | Purpose |
|---|---|---|
| Cheese | $9.99 | Head-to-head with Allyanna's ($10.99) and Stoner's ($11.99-$12.99) |
| Pepperoni | $11.99 | Competitive with Stoner's $13.99 |
| Specialty | $13.99-$15.99 | Competitive with Allyanna's $12.99 and chain deals |
Result: Customer sees a $9.99 pizza, walks in, sees the 16" and 18" options, upgrades. This is the grocery store "loss leader" strategy — works for every pizzeria.
Priority 2: Flatten the Premium Price Curve
Current spread: $13.99 cheese → $25.99 Supreme = 86% premium Recommended spread: $13.99 cheese → $19.99 Supreme = 43% premium
| Current | 16" Now | 18" Now | 16" Suggested | 18" Suggested | Savings |
|---|---|---|---|---|---|
| Cheese | $13.99 | $15.99 | $13.99 | $15.99 | $0 |
| Pepperoni | $15.99 | $17.99 | $15.99 | $17.99 | $0 |
| Hawaiian | $17.99 | $19.99 | $16.99 | $18.99 | -$1 |
| Meat Lovers | $19.99 | $21.99 | $17.99 | $19.99 | -$2 |
| Tom Basil | $19.99 | $21.99 | $17.99 | $19.99 | -$2 |
| Veggie | $23.99 | $25.99 | $18.99 | $20.99 | -$5 |
| Supreme | $25.99 | $27.99 | $19.99 | $21.99 | -$6 |
Revenue impact: Drop premium prices $1-$6. Volume increase should offset margin loss. Allyanna's sells ALL specialties at $12.99 and survives. The key is getting customers in the door.
Priority 3: Promote the 18" as "The Big Deal"
Add to the menu board and all marketing:
"50% more pizza for only $2 more" "Our 18" has 254 sq in of pizza. That's 50% more than a standard 14" large (154 sq in) — for less than the cost of a topping."
This is a story NO competitor can tell.
Priority 4: Create a Family Bundle
"Costanzo's Family Feast" — $44.99
- 2 Large 16" 1-topping pizzas
- 13 Wings (any sauce)
- 1 Salad (your choice)
- 1 2-Liter Soda
Compare: Allyanna's comparable bundle is $50.99. You're $6 cheaper and the customer feels they won.
Priority 5: Lunch Slice Combo
"Costanzo's Lunch Deal" — $5.99 / 11AM-3PM
- 2 Slices + Fountain Drink
- Upgrade to specialty slice +$1
No Southside competitor offers this. You're open. The lunch crowd on Montgomery Cross is underserved.
Priority 6: Expand Wing Sauces to 6
Cost: Zero (sauce is cheap). Add: Honey BBQ, Lemon Pepper, Hot Garlic. Sell more wings. Wings have 60-70% food cost margin. This is profit money.
6. Pricing Strategy Summary
| Strategy | Effort | Impact | Revenue Upside |
|---|---|---|---|
| Add 14" size | Low (menu update only) | High | +15-20% new customer capture |
| Flatten premium curve | Low (price change only) | High | +10-15% specialty pizza volume |
| Market 18" value | Low (add to menu board) | Medium | Higher check average |
| Family bundle | Low (one menu item) | High | +$5-10 average ticket |
| Lunch slice combo | Low (one menu item) | Medium | New daypart revenue |
| Expand wing sauces | Low (ingredient only) | Medium | +20% wing sales |
Bottom Line: These changes cost nothing but menu updates and a sauce order. The upside is significant — potentially 20-30% revenue growth from better price perception without cutting into quality or margins.
7. Digital Menu Board Implementation
All of these pricing recommendations can be implemented immediately through your IntelSight Displays digital signage system. Your menu boards are live, dynamic, and update remotely:
- Pricing changes uploaded via the CMS — update in minutes, no reprinting
- Lunch specials appear automatically during 11AM-3PM window
- Bundles and combos can rotate based on time of day or day of week
- Wing sauce features can change weekly
- Real-time analytics — see what sells, adjust same-day
The menu boards you already have deployed are the foundation for testing and validating these pricing changes in real time.
This analysis was prepared by IntelSight Business Intelligence, a division of IT Pro Partner LLC. Data collected from public sources July 2026. Pricing subject to change. Contact IntelSight for updated competitive intelligence or digital signage consultation. IntelSight.io | info@itpropartner.com