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Product spec, architecture diagram, README, CHANGELOG. Multi-tenant competitive intelligence SaaS built on Super Search v2. Pricing: Starter 99/mo, Pro 99/mo, Enterprise ,499+/mo.
8.2 KiB
8.2 KiB
Super Search for Business — Product Specification
Status: Draft v1.0 · July 25, 2026 Author: Sho'Nuff (Hermes Agent) for Germaine Brown / IT Pro Partner
1. Product Overview
Super Search for Business is a multi-tenant competitive intelligence and OSINT search platform sold as a SaaS subscription. Companies subscribe to gain continuous visibility into their competitive landscape: who their competitors are, what customers say about them, what the market is looking for, and actionable intelligence from public records.
What it is: A business search engine that does the work of a competitive intelligence analyst — for $199-1,499/mo instead of $5k+/mo.
What it isn't: SEO keyword research (Semrush), web traffic estimation (SimilarWeb), or a generic search tool. This is investigative business intelligence.
Core value proposition
"Know everything the public internet knows about your competitors, your reputation, and your market — continuously, automatically, and without hiring an analyst."
2. Target Market
Primary
- SMB service businesses (legal, medical, trades, agencies) who can't afford a dedicated analyst
- Small consulting firms doing competitive research for clients
- Debt recovery / skip tracing firms (existing DRE workflow)
Secondary
- Mid-market companies wanting continuous market monitoring
- Franchise operators tracking local competitive dynamics
- Law firms doing due diligence research
Buyer persona
"Mike" — Operations director at a 50-person HVAC company. He knows there are 4 competitors in his market but has no systematic way to track their pricing, reviews, hiring, or expansion. He'd pay $199/mo to get a monthly report instead of spending 4 hours Googling.
3. Feature Matrix by Tier
| Feature | Starter ($199) | Pro ($499) | Enterprise ($1,499+) |
|---|---|---|---|
| Competitive search queries | 50/mo | Unlimited | Unlimited |
| Web extraction (full pages) | 25/mo | 100/mo | Unlimited |
| News monitoring | ✓ | ✓ | ✓ |
| Sentiment analysis (reviews) | Basic | Advanced | Custom models |
| Saved searches | 5 | 25 | Unlimited |
| Scheduled reports | Monthly | Weekly | Daily + real-time alerts |
| Report export | PDF + CSV | PDF + CSV + API | |
| OSINT person/business dossier | — | 5/mo | Unlimited |
| Court records search | — | ✓ | ✓ |
| Skip tracing | — | — | ✓ |
| White-label domain | — | ✓ | ✓ |
| API access | — | — | ✓ |
| Custom dashboard | — | — | ✓ |
| Multi-user accounts | 1 | 3 | Unlimited |
| Dedicated analyst summary | — | — | ✓ |
4. Technical Architecture
See super-search-business-architecture.html for the visual diagram.
Stack
| Layer | Technology | Status |
|---|---|---|
| Search engine | Super Search v2 (FastMCP, 7 providers) | ✅ Built |
| OSINT enrichment | osint-person MCP server | ✅ Built |
| API gateway | Caddy reverse proxy | ✅ Running |
| Portal frontend | React + TypeScript (new) | 🔨 To build |
| REST API | FastAPI wrapping MCP tools | 🔨 To build |
| Multi-tenant DB | PostgreSQL (new schema) | 🔨 To build |
| Auth | OAuth/SSO (existing pattern from Ops Portal) | 🔨 Adapt |
| Billing | Stripe subscriptions | 🔨 Integrate |
| Hosting | app1 (Hetzner) or netcup VPS | 🔨 Deploy |
| Reports | Markdown → PDF pipeline (pandoc/weasyprint) | 🔨 To build |
| Scheduler | Hermes cron → report generation | 🔨 Configure |
What's already built (80%)
Super Search v2 already has:
- 7 providers with circuit breakers and health checks
- Web extraction (single + batch)
- Racing search (fastest provider wins)
- Premium search (Exa API)
- Academic, news, image search
- Web lookups (DuckDuckGo Instant + Wikipedia)
- Screenshot capture (browserless Chrome)
- OSINT person search with identity clustering, source scoring, dossier reports
- All accessible via MCP protocol on
:8899
What needs building (20%)
| Component | Effort | Priority |
|---|---|---|
| Multi-tenant REST API wrapper | 2-3 days | P0 |
| Customer portal (React) | 3-5 days | P0 |
| PostgreSQL schema (tenants, users, history) | 1 day | P0 |
| Stripe integration | 2 days | P1 |
| Auth (OAuth + API keys) | 1 day | P1 |
| Report generation pipeline | 2 days | P1 |
| White-label domain routing | 1 day | P2 |
| Scheduled search/monitoring | 2 days | P2 |
5. Implementation Phases
Phase 1: MVP (2 weeks)
- REST API wrapping Super Search MCP tools
- Single-tenant portal (validate the concept with 1-2 beta customers)
- Manual billing (Stripe invoice links, no integration)
- Basic report generation (markdown → email)
Phase 2: Multi-Tenant Launch (2 weeks)
- PostgreSQL schema with tenant isolation
- Stripe subscription integration
- Customer signup flow (14-day trial)
- White-label domain support
- Saved searches + history
Phase 3: Advanced Features (ongoing)
- Scheduled monitoring with alerts
- Sentiment analysis pipeline
- OSINT dossier automation
- API access for Enterprise tier
- Custom dashboard builder
6. Pricing & Unit Economics
Subscription Pricing
| Tier | Monthly | Annual (2 mo free) | Target CAC |
|---|---|---|---|
| Starter | $199 | $1,990 | < $200 |
| Pro | $499 | $4,990 | < $500 |
| Enterprise | $1,499+ | Custom | < $1,000 |
Cost Structure (per customer, estimated)
| Cost Driver | Starter | Pro | Enterprise |
|---|---|---|---|
| Exa API (premium search) | ~$5/mo | ~$15/mo | ~$50/mo |
| Firecrawl (web extraction) | ~$3/mo | ~$10/mo | ~$30/mo |
| Server compute (netcup VPS) | Shared | Shared | Dedicated |
| Report generation (LLM) | ~$2/mo | ~$5/mo | ~$20/mo |
| Total marginal cost | ~$10/mo | ~$30/mo | ~$100/mo |
| Gross margin | 95% | 94% | 93% |
Break-even
- 10 Starter customers = $1,990/mo revenue vs. ~$200/mo infra cost
- Infrastructure already paid for (Hermes, app1) — marginal cost only
7. Competitive Landscape
| Competitor | What they do | Our advantage |
|---|---|---|
| Semrush | SEO keyword + domain analytics | We do actual competitive intelligence, not SEO metrics |
| SimilarWeb | Traffic estimation | We pull from court records, corporate filings, reviews |
| Crayon | Enterprise competitive intel ($20k+) | Same capability at 1/10th the price |
| Klue | Competitive enablement | We're self-serve, not sales-enablement |
| Custom analyst | $5-15k/mo for one analyst | We're automated, always-on, $199/mo |
Positioning: "Competitive intelligence" tools exist — they're just either SEO tools mislabeled, or $20k+/yr enterprise suites. The SMB market is completely unserved.
8. Go-to-Market
Channel 1: Existing ITPP customers
- Liberty Tire, Forefront Wireless, DRE — existing relationships
- Offer them free beta access in exchange for testimonials
Channel 2: Content marketing
- Publish sample competitive reports for well-known industries (HVAC, legal, dental)
- "We analyzed the top 5 HVAC companies in Savannah — here's what we found"
- LinkedIn + industry subreddits
Channel 3: Partnerships
- Business coaches / consultants who resell to their clients
- MSPs who want to offer competitive intel as a value-add
Launch sequence
- Build MVP (2 weeks)
- Beta with Liberty Tire + 1-2 others (free, 30 days)
- Collect testimonials + refine based on feedback
- Public launch with 3 tiers
- Target: 10 paying customers by month 3
9. Open Questions
- Product name: "Super Search for Business" is functional but not marketable. Options: IntelSight, MarketPulse, BizScope, CompassIntel?
- Hosting: Share app1 resources or deploy to a dedicated VPS?
- Data retention: How long do we keep search history per tenant? (GDPR/CCPA implications)
- Rate limiting: What's a "search" in the Starter tier? One query = one provider call, or one "session" with multiple providers?
- LLM for reports: Use deepseek-v4-pro (cheap) or Claude (better summaries)? Both?
10. Next Steps
- Germaine approves spec and picks a product name
- Architect the PostgreSQL multi-tenant schema
- Scaffold the FastAPI REST wrapper around Super Search MCP
- Build the React portal shell with auth
- Deploy to staging and invite beta customers