Add README and CHANGELOG

README.md

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+# ITPP SEO Audit Tool
+
+Automated SEO auditing for IT Pro Partner hosting clients. Catch issues before the client notices them — launch-day audit, monthly monitoring, fix-it snippets.
+
+## Quick Links
+
+- [Proposal](proposal.md) — Full product proposal with architecture, pricing, and build plan
+
+## Features
+
+- **Launch Audit** — Auto-runs when a site goes live on ITPP hosting
+- **50+ Checks** — Meta tags, headings, OG, canonical, structured data, images, links, performance
+- **Fix-It Snippets** — Exact copy-paste HTML per issue (not generic recommendations)
+- **Monthly Crawl** — Trend tracking per site with 0-100 scores
+- **AI Enhancement** — Optional keyword and content gap analysis via admin-ai
+- **White-Label** — Branded dashboard for agency clients
+
+## Architecture
+
+```
+ITPP Hosting → Crawler (Python/requests) → Audit Engine (50+ checks) → AI Layer (optional) → Dashboard (FastAPI/HTMX) → Email/PDF reports
+```
+
+## Pricing
+
+| | Free (All Hosting) | Pro ($49/mo) | Agency ($149/mo) |
+|---|---|---|---|
+| Launch Audit | ✅ | ✅ | ✅ |
+| Monthly Crawl | ✅ | ✅ | ✅ |
+| AI Enhancement | ❌ | ✅ | ✅ |
+| GSC Integration | ❌ | ✅ | ✅ |
+| White-Label | ❌ | ❌ | ✅ |
+
+## Status
+
+**Phase:** Proposal / Pre-build
+
+## Repository
+
+- **Gitea:** https://git.itpropartner.com/ippadmin/seo-tool
+- **Proposal:** https://proposals.itpropartner.com/seo-tool/
+- **Mockup:** https://mockups.itpropartner.com/seo-tool/
+
+## Related
+
+- [VentureBuilt](https://git.itpropartner.com/ippadmin/venturebuilt) — AI business development platform