Initial commit: MSD backend API, docs, mockups, README

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+# Moore Sunny Daze — Product Strategy: Beach Direct
+
+## The Opportunity
+Every vacation rental owner using VRBO/Airbnb pays 10-15% in platform fees. Tim's property is booked solid in peak season and has a 5.0-star rating with a growing following. This is the perfect profile for going direct.
+
+But the real opportunity is bigger: **this is a repeatable playbook** for ANY vacation rental owner who wants to escape platform fees without losing bookings.
+
+## Phase 1: Tim's Site (the blueprint)
+Build Moore Sunny Daze as the reference implementation:
+- Beautiful landing page with real photos
+- Direct booking with Stripe (saves 10-15% vs VRBO)
+- Admin dashboard for Tim to manage reservations
+- Email marketing for returning guests
+- Social media integration (Facebook following → direct bookings)
+
+## Phase 2: Beach Direct — The Product
+
+### What it is
+A white-label vacation rental website + booking system for property owners who want to go direct.
+
+### Target Customer
+- Owns 1-3 vacation rental properties
+- Listed on VRBO/Airbnb but frustrated with fees
+- Has some existing guest following (social, email list)
+- Wants a professional direct-booking website
+- Doesn't want to manage complex tech
+
+### Core Features
+| Feature | Description |
+|---------|-------------|
+| Property Site | Single-page or multi-page custom site with their photos |
+| Direct Booking | Calendar + Stripe payment integration |
+| Admin Dashboard | Manage reservations, guest messages, availability |
+| Guest CRM | Past guest database, email collection |
+| Smart Pricing | Seasonal rates, minimum stays, holiday pricing |
+| Email Automation | Booking confirmations, pre-arrival info, post-stay review request |
+| Channel Sync | (v2) Sync availability calendar with VRBO/Airbnb to prevent double-booking |
+| Analytics | Booking trends, revenue, guest sources |
+
+### Pricing Model
+| Tier | Setup Fee | Monthly | Features |
+|------|-----------|---------|----------|
+| Starter | $997 | $47/mo | Landing page, basic booking, admin dashboard |
+| Pro | $2,497 | $97/mo | + Email automation, guest CRM, smart pricing |
+| Full Service | $3,997 | $197/mo | + Channel sync, analytics, priority support |
+
+*No per-booking fees — flat monthly only. This is the key differentiator vs VRBO.*
+
+### Tech Stack
+- Frontend: Single-file HTML/CSS/JS (or SvelteKit for dashboard)
+- Backend: FastAPI on Core/app1 (Python)
+- Payments: Stripe Connect (direct to owner's bank)
+- Database: SQLite per property (simple, portable)
+- Email: Resend or Postmark for transactional
+- Hosting: Included in monthly fee
+
+### Go-to-Market
+1. **Tim's site** = first case study
+2. **Cold outreach** to VRBO-listed owners in Destin/Miramar Beach area
+3. **"Save $X,XXX/year" calculator** on our landing page
+4. **Facebook groups** — vacation rental owner communities
+5. **Referral program** — Tim refers other owners, gets free months
+
+### Revenue Math (per 10 clients at Pro tier)
+- Setup: 10 × $2,497 = $24,970 (one-time)
+- Monthly: 10 × $97 = $970/mo recurring
+- Annual: $36,610
+
+### Differentiators vs VRBO/Airbnb
+| | VRBO/Airbnb | Beach Direct |
+|---|-------------|-------------|
+| Booking fee | 10-15% per booking | $0 per booking |
+| Guest data | Platform owns it | Owner owns it |
+| Branding | Platform-branded | Owner's brand |
+| Pricing control | Algorithm-influenced | Full control |
+| Guest relationship | Platform-mediated | Direct relationship |
+| Email marketing | Not allowed | Built in |
+
+## Next Steps
+1. Complete Tim's reference implementation
+2. Document the build process as a playbook
+3. Register beachdirect.io or similar domain
+4. Build our own sales landing page
+5. Target first 5 beta clients (free/discounted for testimonials)
+6. Launch to Destin/Miramar Beach market