itpp-infrastructure/projects/schoolcart-pta-marketing-blitz.md

CartMyList PTA Marketing Blitz — Strategic Plan

Date: August 3, 2026 Product: CartMyList (cartmylist.com) Target: Chatham County, GA — 55 SCCPSS schools, ~36,000+ students Objective: Get CartMyList in front of PTA leaders with maximum reach, minimum effort

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1. PTA Contact Research — What We Found

1.1 SCCPSS School Count: ~55 Schools (8 Board Districts)

District	Board Member	Email	Schools
1	Denise Grabowski	denise.grabowski@sccpss.com	8 schools (Ellis K-8, Heard, Hesse K-8, Isle of Hope K-8, J.G. Smith, Savannah Arts, STEM Bartlett, White Bluff)
2	Vacant	—	8 schools (A.B. Williams, Formey ELC, Hubert, J.G. Low, Jenkins HS, Myers, Savannah Classical, Susie King Taylor)
3	Cornelia Hall	cornelia.hall@sccpss.com	6 schools (Gadsden, Garrison K-8, Johnson HS, Oglethorpe, Savannah High, Savannah Early College)
4	Shawn Kachmar	shawn.kachmar@sccpss.com	5 schools (Coastal, Islands HS, Marshpoint, May Howard, Tybee Maritime)
5	Paul Smith	paul.smith1@sccpss.com	7 schools (Beach HS, Coastal Empire Montessori, DeRenne, Haven, Hodge, Largo-Tibet, Pulaski)
6	David Bringman	david.bringman@sccpss.com	5 schools (Georgetown K-8, Southwest ES, Southwest MS, Windsor Forest ES, Windsor Forest HS)
7	Stephanie Campbell	stephanie.campbell@sccpss.com	6 schools (Bloomingdale, Pooler, New Hampstead K-8, New Hampstead HS, West Chatham ES, West Chatham MS)
8	Tonia Howard-Hall	tonia.howard-hall@sccpss.com	9 schools (Brock, Butler, Garden City, Godley Station K-8, Gould, Groves HS, Mercer, Rice Creek K-8, Woodville-Tompkins)

1.2 Confirmed PTA/PTO/PTSA Facebook Pages

School	Type	Facebook
Savannah Chatham Council of PTAs	Council	facebook.com/SavannahChathamPTA
Jacob G. Smith Elementary	PTA	facebook.com/jgsmithpta
May Howard Elementary	PTA	facebook.com/mayhowardpta
Marshpoint Elementary	PTA	facebook.com/MarshpointPTA
White Bluff Elementary	PTA	facebook.com/WhiteBluffPTA
Windsor Forest Elementary	PTA	facebook.com/WFESWildcatsPTA
Herschel V. Jenkins High	PTSA	facebook.com/p/Herschel-V-Jenkins-High-School-PTSA-100085848390072
Savannah Early College HS	PTSA	facebook.com/SECHSPTSA
Myers Middle School	PTA	facebook.com/p/Myers-Middle-School-PTA-Gators-100075861945142
New Hampstead K-8	PTO	nhk8.sccpss.com/community-engagement/nhk8-parent-teacher-organization

1.3 Key Distribution Channels

Channel	Reach	Cost	Barrier
Peachjar e-flyer	ALL SCCPSS parents via email + school webpages	~$25/school (or free for free events)	District approval required; free tier limited to 1 flyer/30 days, up to 25 schools
Georgia PTA District 6	All PTA units in region	$0	Need intro to district leadership
SCCPSS Communications Dept	District-wide announcements	$0	Must pass Kurt Hetager's approval (communications@sccpss.com)
Parents of SCCPSS Facebook Group	4,000+ local parents	$0	Group admin approval for promotional posts
Individual PTA Facebook pages	School-specific parents	$0 (DM)	Labor-intensive, 1:1 outreach
SCCPSS board members	Each represents 5-9 schools	$0	Politically sensitive — don't cold-email without warm intro

1.4 Contact Information Gaps

• Council president: Unknown (Sandra Cason was president 2011-2013, likely rotated out). Georgia PTA District 6 Facebook page is the best route to get current leadership.
• Individual PTA emails: None found publicly. Facebook DMs or school website "Contact PTA" forms are the only path.
• Georgia PTA local unit directory: Not publicly searchable — must go through state/district leadership.

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2. Marketing Blitz Strategy — "Least Effort, Maximum Reach"

The Core Insight

CartMyList's School Plan is FREE and pays the PTA $1 per cart — this is the entire pitch. PTAs spend all year begging for volunteers and money. CartMyList is a zero-effort fundraiser: no bake sales, no wrapping paper, no door-to-door. One email to parents, one Facebook post, and the PTA earns passive income during back-to-school season.

2.1 Strategy Pyramid (Highest ROI → Lowest)

                    ┌─────────────┐
                    │ PEACHJAR    │ ← 35,000+ parents in one shot
                    │ (District)  │
                    ├─────────────┤
                    │  COUNCIL    │ ← 1 meeting → all 50+ unit presidents
                    │  MEETING    │
                    ├─────────────┤
                    │ FACEBOOK    │ ← 4,000+ engaged parents
                    │  GROUPS     │
                    ├─────────────┤
                    │ ROGER MOSS  │ ← Board president endorsement
                    │  (SCCPSS)   │
                    ├─────────────┤
                    │ 1:1 PTA     │ ← Direct DMs to known units
                    │  OUTREACH   │
                    └─────────────┘

2.2 Phase 0: Foundation (This Week)

Actions:

1. Domain registration: Register cartmylist.com immediately ($12/yr at Cloudflare). Set up Caddy routing and a simple landing page.
2. Landing page: Single page at cartmylist.com — hero section ("Turn Any School Supply List Into a One-Click Amazon Cart"), upload demo (animated), "For PTAs" section highlighting the School Plan (free, $1/cart donation, branded portal), and a "Get Your School Started" form.
3. One-pager PDF: A printable/sharable flyer for PTA presidents — problem, solution, how it works, the PTA deal (free + earn $1/cart), signup link.
4. Demo video: 60-second screen recording of PDF upload → cart result. Host on landing page. This is the proof that silences skepticism.

Cost: $12 domain + time.

2.3 Phase 1: Peachjar — The Mass Distribution Play

What: Upload CartMyList as a district-wide Peachjar e-flyer.

Why this is the #1 channel:

• Hits ALL SCCPSS parents via email (35,000+ households)
• Embedded as image in email — no link to click, it's right there
• Parents trust Peachjar (it's "from the school district")
• $25/school × 55 schools = $1,375 for full district coverage, OR use the free tier (1 flyer/30 days, 25 schools max)

Execution:

1. Register at Peachjar.com as "Community Organization"
2. Create a professional flyer: "Turn Your Child's Supply List Into a One-Click Amazon Cart — Free Service for SCCPSS Families"
3. Submit to district for approval (Kurt Hetager's office)
4. Select target schools (all elementary + K-8 schools first — those are supply-list-heavy)
5. Time it for late July 2027 (peak BTS shopping window)

Estimated reach: 25-55 schools × hundreds of parents each = 10,000-35,000 parents.

Cost: $0 (free tier, first 25 schools) to $1,375 (full district, paid tier).

2.4 Phase 2: Council Meeting — One Room, 50+ PTAs

What: Get on the Savannah Chatham Council of PTAs meeting agenda.

Why this is the #2 channel:

• Council meetings gather PTA presidents from 50+ local units
• One 10-minute presentation → every PTA president hears the pitch
• Warm endorsement from council leadership cascades to every school
• Presidents make the decision — if they say yes, it's done

Execution:

1. Find current council president via Georgia PTA District 6 Facebook page
2. Send a concise email: "Free fundraiser for all 50+ SCCPSS PTAs — 10 minutes on your next council meeting agenda"
3. Prepare 5-slide deck: problem (supply list hell), solution (CartMyList), PTA deal (free + $1/cart), demo, signup
4. Attend meeting, present, answer questions, collect emails

Estimated reach: 50+ PTA presidents × ~300 families each = 15,000 families.

Cost: $0 (gas money for the meeting).

2.5 Phase 3: Facebook Parent Groups — Direct to Parents

What: Post in SCCPSS parent Facebook groups.

Known groups:

• Parents of SCCPSS (facebook.com/groups/623536371870003)
• Individual school parent groups (every school has one)
• Savannah Moms groups
• Back-to-school Savannah groups

Execution:

1. Join "Parents of SCCPSS" group
2. Post: "Parent here — I built a free tool that turns school supply lists into Amazon carts. Upload the PDF, get a one-click cart. No more Walmart trips. Thought other SCCPSS parents might want it. [link]"
3. This is Germaine posting as a parent, not a business — way more trusted
4. Promote PTA angle: "If your school's PTA signs up, the school earns $1/cart — free fundraiser"

Estimated reach: 500-2,000 engaged parents per post cycle.

Cost: $0.

2.6 Phase 4: Board President Endorsement

What: Get Roger Moss (SCCPSS Board President, roger.moss@sccpss.com) to endorse or at least not block it.

Why: If the board president mentions CartMyList positively in a board meeting or newsletter, it's instant credibility. And Peachjar approval flows smoother with board awareness.

Execution:

1. Germaine (as a SCCPSS parent of kids at STEM Bartlett) emails Roger Moss: "I built a free tool for SCCPSS parents that turns supply lists into Amazon carts. It's free for families and free for schools — PTAs actually earn money. Would love 5 minutes to show you."
2. Parent-to-board-president framing, not vendor-to-district

Cost: $0.

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3. Email Messaging — PTA Outreach Sequences

3.1 Cold Email to PTA Presidents (Template)

Subject: Free fundraiser for [School Name] PTA — zero effort, $1 per family

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Hi [Name],

I'm a SCCPSS parent (kids at STEM Bartlett). I built something that I think could help your PTA raise money with zero volunteer hours.

The problem: Every summer, parents at [School Name] spend 2+ hours fighting Walmart crowds to buy school supplies from the teacher's list. It's miserable.

What I built: CartMyList — upload the supply list PDF, get a one-click Amazon cart in 20 seconds. All 45 items, correctly matched, ready to buy.

The PTA deal (free):

• CartMyList is completely free for schools and PTAs
• We donate $1 per cart back to your PTA — passive fundraiser
• You get a branded portal ([schoolname].cartmylist.com) with all grade-level supply lists pre-loaded
• You send one email to parents, post once on Facebook — that's it. No volunteers needed.

If 100 families use it during back-to-school season, that's $100 for your PTA with zero bake sales, zero wrapping paper, zero effort.

I'm rolling this out for the 2027 school year. Would you be open to a 10-minute call to see if this makes sense for [School Name]?

Best, Germaine Brown SCCPSS Parent, STEM Bartlett cartmylist.com

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3.2 Council Meeting Pitch Request (Template)

Subject: 10 minutes at next council meeting — free fundraiser for all 50+ SCCPSS PTAs

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Hi [Council President Name],

My name is Germaine Brown — I'm a SCCPSS parent and the founder of CartMyList, a tool that turns school supply lists into one-click Amazon carts.

I'd love 10 minutes at your next Savannah Chatham Council of PTAs meeting to share something that can put money in every PTA's pocket with zero volunteer hours.

The short version:

• CartMyList is free for PTAs — no cost, no catch
• PTAs earn $1 per cart parents create through their school portal
• One email to parents, one Facebook post — done. Passive income.
• A 500-student elementary school could earn $200-500 during back-to-school season without a single bake sale

I've got a quick demo and a one-pager. Happy to come to any meeting, any time.

Is there space on the agenda?

Best, Germaine Brown SCCPSS Parent, STEM Bartlett (912) [phone] cartmylist.com

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3.3 Peachjar Flyer Text (Template)

Headline: Turn Your Child's Supply List Into a One-Click Amazon Cart — Free for SCCPSS Families

Subhead: Upload the PDF. Get a cart. Done in 20 seconds.

Body:

Stop fighting Walmart crowds. CartMyList reads your child's school supply list and builds a complete Amazon cart — all 45 items, correctly matched, ready to buy.

How it works:

1. Go to cartmylist.com
2. Upload your child's supply list PDF
3. Get an Amazon cart with everything pre-loaded
4. One click buys it all — delivered to your door

Free for SCCPSS families. No catch. No subscription.

PTA Fundraiser: When your school's PTA signs up (free), they earn $1 per cart — passive income during back-to-school season.

Call to action: cartmylist.com

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4. Talking Points & Elevator Pitch

4.1 30-Second Elevator Pitch

"You know the back-to-school supply list nightmare — 45 items, specific brands, 2 hours at Walmart with screaming kids. I built CartMyList: upload the PDF, we build a one-click Amazon cart in 20 seconds. It's free for parents. And if the PTA signs up — also free — they earn a dollar per cart. Zero effort fundraiser."

4.2 Parent-Facing Talking Points

• "Your kid's teacher already picked the exact items. Why hunt for them?"
• "The list has 45 items. We match 45 items. One click."
• "No subscription, no upsell, no catch. Upload the PDF, get the cart."
• "Amazon delivers. You keep your Saturday."
• "It's free. The PTA actually earns money when you use it."

4.3 PTA-Facing Talking Points

• "Free passive fundraiser." No volunteers, no inventory, no shipping.
• "$1 per cart, straight to your PTA." 100 families = $100. 500 = $500. During the 6-week BTS window.
• "Branded portal for your school." [yourschool].cartmylist.com, all grade-level lists pre-loaded.
• "One email. One Facebook post." That's the entire time commitment.
• "We handle everything." PDF parsing, Amazon matching, cart building, email delivery. You don't touch it.
• "No risk." It's free. If nobody uses it, you lose nothing. If they do, you earn.

4.4 Board/District Talking Points

• "This is a parent-built tool for SCCPSS parents."
• "It reduces the back-to-school burden on families — especially working parents and single-parent households."
• "It's free for families and free for schools. No cost to the district."
• "PTAs earn passive income — this fills the fundraising gap without competing with existing programs."

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5. Objection Handling

Objection	Response
"We already have a school supply kit program."	"Those kits are $60-90 and don't match the teacher's exact list. CartMyList is free for parents and matches the specific brands the teacher asked for — Ticonderoga pencils, not generic."
"Is this really free?"	"Yes. Parents pay nothing. PTAs pay nothing. We earn a small Amazon commission on the cart — that's our business model."
"What if items are out of stock?"	"Our Family Plan finds the closest alternative. Even the free tier handles 95%+ of items."
"We don't have time to manage this."	"You don't manage it. We do. You send one email and one Facebook post. We handle everything else."
"Is this approved by the district?"	"It's a free community resource, same as any other parent tool. We're working through Peachjar for official distribution."
"What if Amazon changes how carts work?"	"The cart URL format has been stable for years. If it changes, we adapt — this is our only product, so we'd fix it fast."

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6. Timeline — 2027 Back-to-School Blitz

Date	Action	Owner
Aug 2026	Soft launch — free tier live at cartmylist.com, collect parent emails	Germaine
Sep-Oct 2026	Build Stripe payment, user accounts, cart preview page	Germaine
Jan 2027	Identify council president, request council meeting slot	Germaine
Feb 2027	Present at Savannah Chatham Council of PTAs meeting	Germaine
Mar 2027	Follow up with interested PTAs, onboard 5-10 pilot schools	Germaine
Apr 2027	Create Peachjar flyer, submit for district approval	Germaine
May 2027	Facebook group posts, parent awareness campaign	Germaine
Jun 2027	Onboard remaining PTAs, get supply lists from teachers	PTAs
Jul 2027	Peachjar flyer goes live (peak BTS shopping), Facebook ad push	Germaine
Aug 2027	Full BTS season — track carts, payout PTAs, collect testimonials	Germaine

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7. Metrics & Goals

Metric	Conservative	Target	Aggressive
PTAs signed up	5	15	30
Schools with pre-loaded lists	3	10	25
Carts generated (Jul-Aug 2027)	200	1,000	3,000
PTA donations paid ($1/cart)	$200	$1,000	$3,000
Parent email list (for 2028)	100	500	2,000
Revenue (service + commission)	$1,560	$7,800	$23,400

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8. What Needs to Happen First (Priority Order)

1. Register cartmylist.com — $12, 10 minutes. Domain is the foundation.
2. Build simple landing page — cartmylist.com with demo, PTA section, and email signup. 4-6 hours.
3. Identify council president — DM Georgia District 6 PTA on Facebook, or ask J.G. Smith PTA (Germaine's kids' school) who runs the council.
4. Build the School Plan portal tech — multi-school branded portals, PTA signup, tracking per-school cart counts. ~40 hours (biggest dev lift).
5. Create Peachjar flyer — design, submit, get approved. 2-3 hours + $0-25/school.

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9. Appendix: Every SCCPSS School by District

District 1 (Denise Grabowski)

Ellis K-8, Heard Elementary, Hesse K-8, Isle of Hope K-8, J.G. Smith Elementary, Savannah Arts Academy HS, STEM Academy at Bartlett Middle School, White Bluff Elementary

District 2 (Vacant)

A.B. Williams Elementary, ELC-Henderson E. Formey, Hubert Middle School, Juliette Gordon Low ES, Jenkins High School, Myers Middle School, Savannah Classical Academy, Susie King Taylor Community School

District 3 (Cornelia Hall)

Gadsden Elementary, Garrison K-8, Johnson High School, Oglethorpe Charter School, Liberal Studies at Savannah High, Savannah Early College High School

District 4 (Shawn Kachmar)

Coastal Middle School, Islands High School, Marshpoint Elementary, May Howard Elementary, Tybee Island Maritime Academy

District 5 (Paul Smith)

Beach High School, Coastal Empire Montessori Charter, DeRenne Middle School, Haven Elementary, Hodge Elementary, Largo-Tibet Elementary, Pulaski Elementary

District 6 (David Bringman)

Georgetown K-8, Southwest Elementary, Southwest Middle School, Windsor Forest Elementary, Windsor Forest High School

District 7 (Stephanie Campbell)

Bloomingdale Elementary, Pooler Elementary, New Hampstead K-8, New Hampstead High School, West Chatham Elementary, West Chatham Middle School

District 8 (Tonia Howard-Hall)

Brock Elementary, Butler Elementary, Garden City Elementary, Godley Station K-8, Gould Elementary, Groves High School, Mercer Middle School, Rice Creek K-8, Woodville-Tompkins High School

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Document prepared by: Sho'Nuff Brown Next step: Register cartmylist.com, build landing page, identify council president