# DRE Logo and Brand — July 2026

## Chosen Logo: Concept C — Industrial Separated

**Mark:** D | R | E — bold all-caps sans-serif with pipe separators.

**Colors:**
- D: #f59e0b (Amber 500)
- R: #94a3b8 (Slate 400)
- E: #f59e0b (Amber 500)
- Pipes: #cbd5e1 on light, #475569 on dark

**Full lockup:**
```
D | R | E
DEBT RECOVERY EXPERTS  (small caps, 5px letter spacing)
```

**Typography:** Inter (or similar sans-serif). D and E at weight 800, R at weight 700. Pipes at weight 200.

**Minimum sizes:** 140px wide (mark only), 220px wide (with subtitle).

**Usage contexts:**
- Dark background (navy #0f172a) — amber D/E glow, slate R, dark pipes
- Light / white background — amber D/E, slate R, light pipes
- Favicon: 48px amber square with white D

**Rejected directions:** Shield monograms (too generic), Texas star (felt overused), full wordmark typography (less distinctive).

## Preferred Look and Feel

The DRE site should look like a modern professional debt recovery firm — not an aggressive collections agency.

Brand atmosphere: calm, professional, Texas-grounded, technology-enabled (not tech-centric).