# Competitive Analysis Report — Template

**Date:** [TODAY]
**Analyst:** Hermes Agent (subagent research)
**Sources:** Direct website scraping of [target] + [N] competitors

---

## Table of Contents

1. [Target] — Current State
2. Side-by-Side Pricing Table
3. Feature Comparison Matrix
4. Market Positioning Map
5. Competitor Deep Dives
6. Key Findings & Strategic Recommendations

---

## 1. [TARGET] — Current State

### Site Assessment

| Aspect | Finding |
|---|---|
| **Site Status** | [functional / stub / placeholder] |
| **Homepage** | [tagline + key messaging] |
| **Pricing Page** | [url + findings or 404] |
| **/features/** | [url + findings or 404] |
| **Plans Mentioned** | [list] |
| **Features Mentioned** | [list] |
| **Pricing** | [real or "not published"] |

**Verdict:** [1-2 sentence honest assessment]

---

## 2. Side-by-Side Pricing Table

All prices in USD per user/month unless noted. Annual billing shown where available.

| Provider | Entry Plan | Mid Plan | Top Plan | Enterprise | Target Audience |
|---|---|---|---|---|---|
| **[Target]** | $X | $Y | $Z | Custom | [segment] |
| **Competitor 1** | $X | $Y | $Z | Custom | [segment] |
| **Competitor 2** | $X | $Y | $Z | Custom | [segment] |
| ... | | | | | |

*\* [footnotes for promos, per-account vs per-user, etc.]*

### Pricing Tiers Visualized (Entry-Level, Annual)

```
$10          $15          $20          $25          $30
 |------------|------------|------------|------------|
[Provider]($X)
             [Provider]($Y)
```

---

## 3. Feature Comparison Matrix

| Feature | [Target] | Comp 1 | Comp 2 | ... |
|---|---|---|---|---|
| **Unlimited Domestic Calling** | ?/✓/✗ | ✓ | ✓ | |
| **Business SMS/MMS** | | | | |
| **Video Conferencing** | | | | |
| **Team Messaging** | | | | |
| **Auto Attendant / IVR** | | | | |
| **Call Recording** | | | | |
| **Voicemail Transcription** | | | | |
| **AI Features** | | | | |
| **CRM Integrations** | | | | |
| **Mobile App** | | | | |
| **Desktop App** | | | | |
| **Toll-Free Numbers** | | | | |
| **Number Porting** | | | | |
| **HIPAA Compliance** | | | | |
| **99.999% Uptime SLA** | | | | |
| **Contact Center** | | | | |
| **Fax** | | | | |
| **24/7 Support** | | | | |
| **Free Trial** | | | | |

**Legend:** ✓ = Included in base/mid plan  |  (tiered) = Limited or requires higher plan  |  (add-on) = Extra cost  |  ? = Unknown  |  ✗ = Not available

---

## 4. Market Positioning Map

### Positioning by Price & Target Market

```
                    LOW PRICE ←→ HIGH PRICE
                        |                    
    ENTERPRISE          |  [Provider] ──────
         ↑              |  [Provider] ──────
         |              |                    
    MID-MARKET          |  [Provider] ──────
         ↑              |                    
    SMALL BUSINESS      |  [Provider] ──────
         ↑              |                    
    SOLOPRENEUR         |  [Provider] ──────
         |              |  [Target] ??
         └──────────────┴───────────────────
```

### Competitive Positioning Summary

| Provider | Primary Positioning | Differentiator |
|---|---|---|
| **[Target]** | [positioning] | [differentiator] |
| **Competitor 1** | | |
| ... | | |

---

## 5. Competitor Deep Dives

### 5.X [COMPETITOR NAME]

- **Tagline:** "..."
- **Pricing:** Entry $X → Mid $Y → Top $Z (annual, per user)
- **Key Features:** [3-5 bullets]
- **Clients:** [notable logos or count]
- **Target:** [segment + scale]
- **Compliance:** [certifications]
- **Strengths:** [2-3 bullets]
- **Weaknesses:** [2-3 bullets]

*(Repeat for each competitor)*

---

## 6. Key Findings & Strategic Recommendations

### 6.1 Market Landscape Summary

| Segment | Leaders | Price Range |
|---|---|---|
| **Enterprise** | [names] | $X–$Y/user |
| **Mid-Market** | [names] | $X–$Y/user |
| **SMB** | [names] | $X–$Y/user |
| **Micro/Solo** | [names] | $X–$Y/account |

### 6.2 [Target]'s Current Position

**Critical Assessment:** [1 paragraph]

### 6.3 Recommended Positioning Strategy

**Primary Recommendation:** "[tagline]"

#### Recommended Target
- **Primary:** [customer segment]
- **Secondary:** [customer segment]
- **Geography:** [region]

#### Recommended Pricing (per user/month)

| Plan | Price | Positioning |
|---|---|---|
| **Plan 1** | $X | [description] |
| **Plan 2** | $Y | [description] |
| **Plan 3** | $Z | [description] |

#### Key Differentiators to Build

1. **[Differentiator 1]** — [detail]
2. **[Differentiator 2]** — [detail]
3. ...

#### Features to Prioritize (MVP)

1. [Feature]
2. ...

#### Features to Defer (v2+)

- [Feature]
- ...

### 6.4 Competitive Threats

| Threat | Risk Level | Mitigation |
|---|---|---|
| [threat] | High/Med/Low | [mitigation] |
| ... | | |

### 6.5 Urgent Actions

1. [Action item]
2. ...

---

## Appendix: Source URLs

| Provider | Pages Scraped |
|---|---|
| [Target] | [url list] |
| [Competitor 1] | [url list] |
| ... | |

---

*Report generated by Hermes Agent subagent. All data current as of [DATE].*
