# Trademark Conflict Research Report — "Feeding Frenzy" & Variants

**Date:** July 9, 2026
**Purpose:** Trademark clearance search for a shark-themed fantasy game
**Names Investigated:** "Feeding Frenzy", "Shark Attack Fantasy League", "Shark Attack League"

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## 1. "FEEDING FRENZY" — USPTO Trademark Summary

### 1.1 Critical Conflict: ELECTRONIC ARTS INC. (LIVE & ENFORCEABLE)

| Field | Detail |
|---|---|
| **Mark** | FEEDING FRENZY |
| **Owner** | Electronic Arts Inc. |
| **Serial #** | 78362441 |
| **Registration #** | 2979806 |
| **Filing Date** | February 4, 2004 |
| **Registration Date** | July 26, 2005 |
| **Status** | **LIVE — REGISTERED AND RENEWED** |
| **Classes** | **Class 9** (game software) — Electronic game programs; downloadable electronic game programs; computer game software; interactive video game software |
| **Next Renewal** | Courtesy reminder sent July 2024 — renewal due by 2025 |
| **Risk** | **🔴 HIGH** |

**Why this matters:** Electronic Arts (EA) owns an active, registered, and renewed federal trademark for "FEEDING FRENZY" covering **exactly the category you'd be filing under** — downloadable computer game software, electronic game programs, interactive video game software. This is the most significant blocker. EA acquired PopCap in 2011, and the Feeding Frenzy games are still sold on Steam.

### 1.2 PopCap Games (CANCELLED — But Relevant for Common Law Rights)

| Field | Detail |
|---|---|
| **Mark** | FEEDING FRENZY |
| **Owner** | PopCap Games, Inc. (now EA) |
| **Serial #** | 77129939 |
| **Registration #** | 3517218 |
| **Filing Date** | March 13, 2007 |
| **Status** | **DEAD — Cancelled Section 8 (2015)** |
| **Classes** | Class 41 (entertainment services — providing websites featuring game content) |
| **Risk** | **🟡 MEDIUM** (common law rights still exist) |

This mark was cancelled in 2015 for failure to file Section 8 renewal. However, PopCap/EA has continued selling Feeding Frenzy games continuously since 2004, establishing strong **common law trademark rights** that are independent of the federal registration.

### 1.3 Other LIVE "FEEDING FRENZY" US Trademarks (Different Goods)

| Owner | Reg. # | Class | Goods | Status | Risk |
|---|---|---|---|---|---|
| Pennington Seed, Inc. | 3341836 | 31 | Wildlife seed mixture (deer food plots) | **LIVE** | 🟢 LOW (different class) |
| Pennington Seed, Inc. (new) | 97908874 | 31 | Wild bird food | **LIVE** (Nov 2024) | 🟢 LOW (different class) |
| Fish Tale Inc. | 2310283 | 25 | Clothing (shirts, T-shirts, sweatshirts) | **LIVE** | 🟢 LOW (different class) |
| San Francisco Bay Brand, Inc. | 2215426 | 16 | Aquarium accessories (fish feeders) | **LIVE** | 🟢 LOW (different class) |

### 1.4 Dead/Cancelled "FEEDING FRENZY" US Trademarks

| Owner | Reg. # | Class | Goods | Status |
|---|---|---|---|---|
| Aristoplay, Ltd. | 1816992 | 28 | Board games/toys | Dead (2001) |
| LivingSocial, Inc. | 4221619 | — | — | Dead |
| Centerline Bait and Tackle | 2419523 | — | Fishing tackles | Dead |
| People Gotta Eat, Inc. | — | — | Snack foods | Abandoned |
| Rac/Rite Distributors | 1052998 | — | — | Dead (since 1976) |

### 1.5 Pending / Other Related Marks

| Mark | Owner | Status | Risk |
|---|---|---|---|
| **MEGA DON: FEEDING FRENZY** | Play'n GO Marks Ltd (slot game) | Live/Pending (filed 2023) | 🟢 LOW (composite mark, different niche) |
| **IGNITE A FEEDING FRENZY** | Hydrowave, LLC | TTAB proceeding | 🟢 LOW (composite mark) |
| **START A FEEDING FRENZY** | Plastic Research & Dev Corp | — | 🟢 LOW (composite mark) |
| **FAMILY FEEDING FRENZY** | Pizza Hut | Dead | 🟢 LOW |

---

## 2. Existing Games Using "Feeding Frenzy" Name

### 2.1 Video Games

| Title | Developer/Publisher | Platform | Year | Still Available? |
|---|---|---|---|---|
| **Feeding Frenzy** | Sprout Games / PopCap Games (now EA) | PC, Xbox 360, Mac, J2ME | 2004 | ✅ Steam (as FF2 Deluxe), but original delisted |
| **Feeding Frenzy 2: Shipwreck Showdown** | Sprout Games / PopCap / EA | PC, Xbox 360 | 2006 | ✅ **On Steam** (as "Feeding Frenzy 2 Deluxe") |
| **Feeding Frenzy (board game)** | Aristoplay | Tabletop | 1992 | ❌ Out of print |
| **Let Me Eat: Feeding Frenzy** | Unclear (clone) | iOS | ~2019 | ✅ App Store (imitation/clone) |
| **Feeding Frenzy - Eat Fish** | Taobien | Android | ~2016 | ✅ Google Play (imitation/clone) |

### 2.2 Feeding Frenzy 2 Deluxe — Steam Page
- **URL:** https://store.steampowered.com/app/3390/
- **Publisher:** Electronic Arts
- **Reviews:** ~2,700 reviews, 97% positive
- **Status:** Active, still for sale

### 2.3 PopCap / EA Franchise
- Official website and game pages still exist on EA's network
- Franchise name "Feeding Frenzy" is actively used in commerce
- EA has strong common law rights from continuous use since 2004

---

## 3. Similar/Confusingly Similar Names

### 3.1 "Shark Frenzy"
| Aspect | Detail |
|---|---|
| **What it is** | Bean bag toss game (SWOOC brand); MakeCode arcade game; TV show "Shark Frenzy: Mating Games" |
| **Trademark** | Likely registered for bean bag game (Class 28) |
| **Risk re: "Feeding Frenzy"** | 🟢 LOW — different mark entirely |
| **Risk re: "Shark Attack League"** | 🟡 MEDIUM — "Shark Frenzy" is a different game product but shares "Shark" theme |

### 3.2 "Fish Frenzy"
| Aspect | Detail |
|---|---|
| **What it is** | Board game (BoardGameGeek); Slot machine ("Gold Fish Frenzy"); Mobile game |
| **Trademark** | "FISH FRENZY" seen on Trademarkia (Larry's Reef Services) |
| **Risk** | 🟢 LOW — different mark |

### 3.3 "Shark Attack Fantasy League"
| Aspect | Detail |
|---|---|
| **Search Results** | No exact match found for this string in any trademark database |
| **Related** | "Shark Attack" amusement park ride (Fantasy Island); "Shark Attack League of BGMI" (esports tournament, India); "Shark League" golf societies |
| **Risk** | 🟢 LOW — No existing trademark conflicts found for the full phrase |

### 3.4 "Shark Attack League"
| Aspect | Detail |
|---|---|
| **Search Results** | No trademark registrations found for this exact phrase |
| **Related** | "Shark Attack League of BGMI" (esports tournament — unregistered) |
| **Risk** | 🟢 LOW — No trademark conflicts found |

---

## 4. Mobile App Store Conflicts

### iOS App Store
- **"Let Me Eat: Feeding Frenzy"** — active app using "Feeding Frenzy" in title
- This is a clone/copycat that likely infringes EA's trademark rights
- Existence proves the App Store has "Feeding Frenzy" as an occupied name space

### Google Play
- **"Feeding Frenzy - Eat Fish"** by Taobien — active app
- **"Aqua Fury: Feeding Fish Frenzy"** — another clone
- Multiple apps using "Feeding Frenzy" in their title

**Risk:** Even though these are likely unauthorized clones, they occupy the app store search results. Any new app with "Feeding Frenzy" in the name would face confusion and likely rejection by Apple/Google if EA enforces its trademark.

---

## 5. Summary of Key Conflicts

### Conflicts by Severity

| # | Name | Source | Similarity | Status | Risk |
|---|---|---|---|---|---|
| 1 | **FEEDING FRENZY** — Electronic Arts | USPTO (Class 9) | **Exact match** | LIVE Registered | 🔴 HIGH |
| 2 | **FEEDING FRENZY** — PopCap/EA common law | Continuous use since 2004 | **Exact match** | Active common law | 🔴 HIGH |
| 3 | **Feeding Frenzy 2 Deluxe** — Steam | Steam store | **Exact match** | Active game for sale | 🔴 HIGH |
| 4 | **MEGA DON: FEEDING FRENZY** — Play'n GO | USPTO (Class 9, 41) | Very close | Pending | 🟡 MEDIUM |
| 5 | **Feeding Frenzy (board game)** — Aristoplay | USPTO (Class 28) | Exact match | Dead (2001) | 🟢 LOW |
| 6 | **FEEDING FRENZY** — Pennington Seed | USPTO (Class 31) | Exact match | LIVE — different class | 🟢 LOW |
| 7 | **Shark Frenzy** | Various | Somewhat similar | Various | 🟢 LOW |
| 8 | **Shark Attack Fantasy League** | No results | Watch | None found | 🟢 LOW |
| 9 | **Shark Attack League** | No results | Watch | None found | 🟢 LOW |

---

## 6. Recommendation

### Is "Feeding Frenzy" safe to trademark?

**NO — "Feeding Frenzy" is NOT safe to trademark for a video game.**

Key reasons:
1. **Electronic Arts owns LIVE Registration #2979806** in Class 9 (computer game software) — the exact class you'd need
2. **EA/PopCap has continuously sold Feeding Frenzy games since 2004** — strong common law rights
3. **The mark is still actively in commerce** — "Feeding Frenzy 2 Deluxe" is on Steam right now with 97% positive reviews
4. Any attempt to register "Feeding Frenzy" for a game would face a near-certain likelihood of confusion refusal from the USPTO examiner, and EA would almost certainly oppose

### Are "Shark Attack Fantasy League" or "Shark Attack League" safe?

**Likely SAFE** — No exact matches found in USPTO, trademark databases, Steam, or app stores. However, a full clearance search by a trademark attorney is recommended before filing.

### Suggested Alternative Names (Preliminary — needs independent verification)

Names that appear potentially available (based on this research):
- **Shark Attack Fantasy League** — clear, descriptive, no current conflicts found
- **Shark Attack League** — shorter variant, seems clear
- **Shark Frenzy** — some existing use as a bean bag toss game (different class) but might be available for a video game — needs deeper checks
- **Feeding Frenzy** is NOT recommended under any circumstances for a video game

### Important Disclaimers

- This research is preliminary and based on publicly available databases
- A comprehensive trademark clearance search by a licensed trademark attorney is strongly recommended before filing
- Common law rights (unregistered trademarks) are harder to detect and may exist for similar names
- State trademark registrations were not searched
- International trademark registrations were not comprehensively searched (only Canadian noted)
- The "Shark Attack" name space has various unregistered uses (esports tournaments, golf leagues, amusement rides) that could theoretically cause confusion depending on the specific game concept

---

## 7. Sources Referenced

- **USPTO via uspto.report:** Serial #78362441 (EA), #78861825 (Pennington), #77129939 (PopCap), #75362047 (Fish Tale), #75310760 (SF Bay Brand), #74392104 (Aristoplay), #97908874 (Pennington new)
- **Justia Trademarks:** https://trademarks.justia.com/771/29/feeding-77129939.html
- **Trademarkia:** https://www.trademarkia.com/feeding-frenzy-74392104
- **Steam:** https://store.steampowered.com/app/3390/Feeding_Frenzy_2_Deluxe/
- **Wikipedia:** https://en.wikipedia.org/wiki/Feeding_Frenzy_(video_game)
- **BoardGameGeek:** https://boardgamegeek.com/boardgame/5098/feeding-frenzy
- **Apple App Store:** "Let Me Eat: Feeding Frenzy"
- **Google Play:** "Feeding Frenzy - Eat Fish" by Taobien