# Costanzo's Pizzeria — Southside Savannah Competitive Pricing Analysis

**Prepared for:** Dexter, Owner — Costanzo's Pizzeria
**Prepared by:** IntelSight Business Intelligence, a division of IT Pro Partner LLC
**Date:** July 30, 2026
**Market:** Southside Savannah (zips 31419, 31405, 31406)
**Methodology:** Competitive menu data collected and verified July 30, 2026 from online ordering platforms (Slice, Grubhub, Toast, DoorDash), restaurant websites, and vendor pages. Prices verified on current live menus where possible. Chain pricing reflects national menu pricing for large (14") pizzas; local store prices may vary.

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## Executive Summary

Costanzo's Pizzeria serves the E Montgomery Cross Rd corridor of Southside Savannah, competing against **14 identified pizza vendors** within a 3-mile delivery radius. The Southside market is highly competitive -- 5 independent pizzerias, 4 national chains, 4 multi-location local chains, and 1 regional chain, all fighting for the same customer.

**Key Finding:** Costanzo's base pricing (Cheese $13.99 for 16") is **27% above Allyanna's** ($10.99), **8% above Stoner's** ($12.99), and **75% above Domino's deal pricing** ($7.99). The premium specialty tier (Supreme at $25.99-$27.99) is roughly **double** what Allyanna's charges for the same item ($12.99).

**Costanzo's only true pricing advantage:** The 18" pizza. No Southside competitor offers an 18" pizza. For a family of 4, the 18" at $15.99 delivers 254 sq in of pizza -- 50% more than a 14" large (154 sq in) for only $2-4 more. This is the single defining competitive advantage, and it is being under-marketed.

---

## 1. Southside Pizza Landscape — Verified July 30, 2026

### 31419 — Montgomery Cross / Ogeechee Corridor
| # | Shop | Address | Type | Style | Online Presence |
|---|---|---|---|---|---|
| 1 | **Costanzo's Pizzeria** | 205 E Montgomery Cross Rd | Independent | Traditional/Italian | IntelSight menu boards |
| 2 | **Allyanna's Olde Style Pizzeria** | 205-C E Montgomery Cross Rd *(same strip)* | Independent | NY-style | Slice, Grubhub, DoorDash |
| 3 | **Stoner's Pizza Joint** | 1100 Eisenhower Dr | Local chain (5 stores) | Eclectic/trendy | Slice, Toast, DoorDash |
| 4 | **Riverboat Pizza Company** | 5975 Ogeechee Rd #1200 | Independent | Traditional | Toast (limited) |
| 5 | **Vincenzo's Pizzeria** | White Bluff Rd area | Independent | NY-authentic | Minimal |
| 6 | **Papa John's** | 11613 Abercorn St | National chain | Standard | Native app + 3rd party |
| 7 | **Little Caesars** | 11517 Abercorn St | National chain | Value | Hot-N-Ready |
| 8 | **Domino's** | 1932 E Montgomery Cross Rd #102 | National chain | Standard | Native app dominant |
| 9 | **Donatos Pizza** | 5405 Waters Ave | Regional chain (OH-based) | Thin crust | Grubhub (virtual) |

### 31405 — West Savannah / Ogeechee Corridor
| # | Shop | Address | Type | Style |
|---|---|---|---|---|
| 10 | **Kool Vibes Pizza & Wings** | 4501 Montgomery St | Independent | NY-style |
| 11 | **Pizza Hut** | 5730 Ogeechee Rd / 318 Mall Blvd | National chain | Standard |
| 12 | **Spanky's Southside Pizza Galley** | 308 Mall Way | Independent | American pub style |
| 13 | **Super Baked Pizza & Wings** | 108 Shipyard Rd E (31406) | Independent | Standard |
| 14 | **Savannah Pizza Company** | Multiple (Midway, Pembroke) | Local chain | Standard |

---

## 2. Direct Competitor Deep Dives

### TIER 1 — DIRECT HEAD-TO-HEAD (Same Street/Neighborhood)

#### Competitor #1: Allyanna's Olde Style Pizzeria ⚠️ HIGHEST THREAT
**Location:** 205-C E Montgomery Cross Rd — **SAME STRIP, 50 feet from Costanzo's**
**Style:** NY-style, family-run | **Online:** Slice (6 years), Grubhub, DoorDash
**Price Rating:** $ (cheaper across the board)

**Full Menu Comparison (All Verified July 30, 2026 via Slice):**

| Category | Item | Allyanna's List | Allyanna's Online | Costanzo's 16" | Costanzo's 18" | Delta (vs 16") |
|---|---|---|---|---|---|---|
| **Pizza** | Cheese Pizza | $10.99 | $9.89 | $13.99 | $15.99 | **+27% to +62%** |
| | Pepperoni | $12.99¹ | $11.69 | $15.99 | $17.99 | **+23% to +54%** |
| | Hand Tossed (Small 10") | $8.99 | $8.09 | — | — | Costanzo's has no small |
| | **ALL Specialty Pizzas** | **$12.99** | **$11.69** | **$17.99-$25.99** | **$19.99-$27.99** | **+38% to +100%** |
| | Premium Specialties² | $13.99 | $12.59 | $25.99 (Supreme) | $27.99 | **+86% to +100%** |
| **Calzone** | Calzone (3 toppings) | $8.99 | $8.09 | $11.99 (2 toppings) | — | **+33%, and -1 topping** |
| **Wings** | Wings (in bundle) | Part of $50.99 deal | — | $7.49 (6) / $14.99 (13) | — | Hard to compare directly |

¹ Allyanna's lists default "House Favorites" Meat Lover's at $12.99. All 20+ specialty pizzas (Deluxe, Veggie, Hawaiian White, Chicken Bacon Ranch, Philly Cheesesteak, Margherita, etc.) are $12.99 flat.
² Premium specialties: Supreme, Veggie Supreme, Shrimp & Crab Au Gratin — at $13.99.

**Allyanna's Key Weapon: The Family Wing Special**
> 2 large 1-topping pizzas + large cheesy bread + 10 wings + 2 liters of soda = **$50.99**

Costanzo's has NOTHING comparable. A family at Costanzo's ordering 2 large pizzas + wings + 2 sodas walks out at $50+ with no dedicated bundle.

**Allyanna's Weaknesses:**
- No 18" pizza — cannot compete on family-size value
- Smaller topping selection on specialties
- No stromboli, no antipasto salad, no desserts listed online
- Limited appetizer menu
- Online discounting ($0.90-$1.40 off every item) means they eat margin

---

#### Competitor #2: Stoner's Pizza Joint — Southside
**Location:** 1100 Eisenhower Dr (31406) — 5 min from Costanzo's
**Style:** Local chain, quirky branding, strong younger demo
**Online:** Slice, Toast, DoorDash — very strong digital presence

**Full Menu Comparison (Verified July 30, 2026 via Slice):**

| Item | Stoner's Price | Costanzo's 16" | Costanzo's 18" | Delta |
|---|---|---|---|---|
| **Cheese Pizza** | $12.99 | $13.99 | $15.99 | +8% to +23% |
| **Pepperoni** | $13.99 | $15.99 | $17.99 | +14% to +29% |
| **Hawaiian** | $16.99 | $17.99 | $19.99 | +6% to +18% |
| **Veggie** | $16.99 | $23.99 | $25.99 | +41% to +53% |
| **Meat Lovers (Nice to Meat You)** | $18.99 | $19.99 | $21.99 | +5% to +16% |
| **Deluxe (No Brainer)** | $16.99 | $25.99 | $27.99 | +53% to +65% |
| **Build Your Own** | $12.99 | N/A | N/A | — |
| **Stromboli** | $15.99 (3 toppings) | $10.99 (2 toppings) | — | Costanzo's is $5 cheaper |
| **Calzone** | $12.99 | $11.99 (2 toppings) | — | Similar, but Stoner's more toppings |
| **Pep N Rollie (mini stromboli)** | $11.99 | — | — | — |
| **Wings (Jumbo 10pc)** | $13.99 | $14.99 (13pc) | — | Stoner's jumbo format |
| **Garlic Knots** | $9.99 | Not listed | — | Opportunity |
| **Breadsticks** | $5.99-$8.99 | Not listed | — | Opportunity |
| **House Salad** | $6.99 | $4.79 (side) | — | Costanzo's cheaper |
| **Caesar Salad** | $6.99 | $6.99 | — | Equal |
| **Meat Your Greens Salad** | $8.99 | $10.99 (Chef) | — | Similar price point |
| **Chicken Caesar** | $7.99 | — | — | — |

**Inflation Buster Deal:** Large 2-topping pizza + breadsticks + 4 cookies + half-gallon tea = **$24.95**

**Stoner's Advantages:**
- 10 specialty pizza options from $15.99-$18.99 — no sticker shock over $19
- Extensive "Munchies" menu (6 bread/appetizer options Costanzo's doesn't match)
- 8 jumbo wing sauce options (vs Costanzo's 3)
- Inflation Buster deal is aggressive for budget-conscious
- "Build Your Own" at $12.99 gives budget control

**Stoner's Weaknesses:**
- No 18" pizza — max is large (~14")
- Pep N Rollie ($11.99) is their closest to Costanzo's stromboli but smaller portions
- No desserts comparable to Costanzo's Cheesecake/Cinnamon Stix
- Less traditional Italian dining feel

---

### TIER 2 — SECONDARY COMPETITORS

#### Competitor #3: Riverboat Pizza Company
**Address:** 5975 Ogeechee Rd #1200
**Style:** Traditional neighborhood pizzeria, family-friendly
**Hours:** 4:30PM-8:30PM (dinner only, limited)
**Price Rating:** $$ (similar tier)
**Online:** Toast (currently not accepting orders)

**Known Signature Items (no pricing available):**
- Riverboat Roy Pizza (signature)
- Gambler Pizza (fan favorite)
- Thai Flavored Pizza (unique)
- Cheese Breadsticks (reviewers say "must try")
- Ice cold beer selection praised

**Key Observations:**
- Limited hours (dinner only, 4:30-8:30PM) — Costanzo's advantage with lunch service
- Similar price tier ($$) — not a discount option
- Much smaller menu, less variety
- No online ordering currently active — weak digital presence
- Not a direct head-to-head on most items

---

#### Competitor #4: Vincenzo's Pizzeria
**Address:** White Bluff Rd area
**Style:** NY-authentic, family-run by Henry & Sarah Aguilar
**Hours:** Closed Monday, Tues-Sun 4PM-8PM
**Price Rating:** $ (fair prices per reviews)

**Known:** Reviewed as "best pizza in Savannah without a doubt" by former New Yorkers. "Fair prices." Unique "potato bombers." Very small, hole-in-the-wall. Limited digital presence.

**Key:** Lower price tier and limited hours position it as niche. Not direct head-to-head.

---

#### Competitor #5: Donatos Pizza (Regional Chain)
**Address:** 5405 Waters Ave (10 min from Costanzo's)
**Style:** Thin crust, Ohio-based chain, **Virtual Restaurant**
**Price Rating:** $$ (moderate)

**Verified Pricing (Grubhub, July 2026):**
| Item | Starting Price | Notes |
|---|---|---|
| Pepperoni | $7.90+ | Thin crust, starting price |
| Mariachi Beef | $9.25+ | Signature item |
| Hot Honey Pepperoni | $9.25+ | Signature item |

**Key:** Donatos operates as a virtual restaurant (ghost kitchen) on Grubhub. Not a dine-in competitor. Targets delivery customers who might otherwise order from Costanzo's on Grubhub.

---

### TIER 3 — NATIONAL CHAINS

#### Domino's Pizza — SAME STREET THREAT
**Location:** 1932 E Montgomery Cross Rd #102 — **0.5 miles from Costanzo's**

**Current Deals (Verified July 30, 2026):**
| Deal | Price | Value |
|---|---|---|
| 50% off all menu-priced pizzas (thru 8/2) | Large pizza ~$6.50-$7.50 | Unbeatable |
| Mix & Match 2+ mediums | $6.99 each | Family value |
| Carryout 1-topping | $7.99 | Quick lunch |

**Menu Pricing (pre-deal):**
| Item | Menu Price |
|---|---|
| Large Cheese | ~$12.99 |
| Large Pepperoni | ~$14.99 |
| Large Specialty | ~$16.99-$18.99 |
| 8-piece Wings | $8.99 |
| Breadsticks | $6.99 |
| 2-Liter Soda | $2.49 |

**Key Threat:** Same street, half a mile away. Customer sees "pizza is pizza" = goes to Domino's. A large 1-topping at $7.99 carryout is half Costanzo's $15.99. This is the reality of operating near a national chain.

#### Papa John's
**Address:** 11613 Abercorn St

| Item | Carryout Deal | Menu Price |
|---|---|---|
| Large 1-topping | $10.99 | $15.99 |
| Large Specialty | — | $17.99-$19.99 |
| Wings (10pc) | — | $11.99-$13.99 |
| Breadsticks | — | $6.99 |

#### Pizza Hut
**Address:** 5730 Ogeechee Rd + 318 Mall Blvd

| Item | Deal Price | Menu Price |
|---|---|---|
| Medium 1-topping | $7.99 | $10.99 |
| Large Specialty | — | $15.99-$18.99 |
| WingStreet Wings (8pc) | — | $9.99-$11.99 |

#### Little Caesars
**Address:** 11517 Abercorn St

| Item | Price |
|---|---|
| Large Round Cheese (Hot-N-Ready) | $5.99-$7.99 |
| Large Pepperoni (Hot-N-Ready) | $6.99-$8.99 |
| Crazy Bread | $3.99 |
| Wings (8pc) | $7.99 |

**Key:** $5.99 for a large pizza. No one beats this on price. Customer on a budget goes here.

---

## 3. Same-Item Comparison Tables

### Pizza Pricing Matrix — 16"/Large Pizza Comparison

| Pizza | Costanzo's 16" | Allyanna's | Stoner's | Domino's* | Papa John's* | Pizza Hut* | Little Caesars* |
|---|---|---|---|---|---|---|---|
| **Cheese** | **$13.99** | $10.99 | $12.99 | $7.99 (deal) | $10.99 (deal) | $7.99 (deal) | **$5.99** |
| **Pepperoni** | **$15.99** | $12.99 | $13.99 | $7.99 (deal) | $10.99 (deal) | $7.99 (deal) | $6.99 |
| **Hawaiian** | **$17.99** | $12.99 | $16.99 | ~$14.99 | ~$17.99 | ~$15.99 | — |
| **Meat Lovers** | **$19.99** | $12.99 | $18.99 | ~$16.99 | ~$17.99 | ~$15.99 | — |
| **Veggie** | **$23.99** | $12.99 | $16.99 | ~$16.99 | — | — | — |
| **Supreme/Deluxe** | **$25.99** | $13.99 | $16.99 | ~$16.99 | ~$17.99 | ~$15.99 | — |

*\*Chain prices reflect national menu/deal pricing for large (14") pizzas; local store prices may vary*

### Wings Pricing Comparison

| Shop | Quantity | Price | Per-Wing | Sauce Options |
|---|---|---|---|---|
| **Costanzo's** | 6 / 13 | $7.49 / $14.99 | $1.25 / $1.15 | **3 (Buffalo, Garlic Pepper, Plain)** |
| **Allyanna's** | 10 (in bundle) | Part of $50.99 deal | N/A | Not listed |
| **Stoner's** | 10 (jumbo) | $13.99 | $1.40 (jumbo) | **8 sauces** |
| **Domino's** | 8 | $8.99 | $1.12 | **6 sauces** |
| **Pizza Hut** | 8 | $9.99-$11.99 | $1.25-$1.50 | **6 sauces** |
| **Little Caesars** | 8 | $7.99 | $1.00 | **3 sauces** |
| **Papa John's** | 10 | $11.99-$13.99 | $1.20-$1.40 | **6 sauces** |

**Costanzo's Wing Disadvantage:** Only 3 sauce options when most competitors offer 6-8. Wings are high-margin (60-70% food cost). More sauces = more wing sales = more profit.

### Calzone / Stromboli Comparison

| Item | Costanzo's | Allyanna's | Stoner's | Notes |
|---|---|---|---|---|
| **Calzone** | $11.99 (2 toppings) | $8.99 (3 toppings) | $12.99 | Allyanna's is $3 cheaper WITH 1 more topping |
| **Stromboli** | $10.99 (2 toppings) | — | $15.99 (3 toppings) / $11.99 (Pep N Rollie) | Costanzo's is unique — $5 cheaper than Stoner's full stromboli |

### Drinks Pricing

| Drink | Costanzo's | Allyanna's | Stoner's | Domino's |
|---|---|---|---|---|
| **2-Liter Soda** | $2.99 | Not listed | Not listed | $2.49 |
| **Individual Soda** | ~$1.79 | Not listed | Not listed | $1.79 |
| **Tea (half gallon)** | Not listed | Not listed | In $24.95 deal | ~$2.50 |
| **Beer** | Not listed | Not listed | Not listed | — |
| **Water** | Not listed | Not listed | Not listed | — |

**Note:** Drink pricing data is thin across competitors. Most independents don't list drink prices online. This is standard — drinks are usually the highest margin item and customers rarely price-shop them.

### Appetizers / Sides Pricing

| Item | Costanzo's | Allyanna's | Stoner's | Chains |
|---|---|---|---|---|
| **Mozzarella Sticks** | $6.99 | Not listed | $11.99 (Cheese Stix) | $4.99-$6.99 |
| **French Fries** | $4.29 | Not listed | Not listed | ~$2.99 |
| **Onion Rings** | $5.99 | Not listed | Not listed | ~$4.99 |
| **Breadsticks** | **Not listed** | Not listed | $5.99-$8.99 | $6.99 (Domino's) |
| **Garlic Knots** | **Not listed** | Not listed | $9.99 | ~$4.99 |
| **Cheesy Bread** | **Not listed** | In $50.99 deal | $11.99 | $5.99-$7.99 |

---

## 4. Where Costanzo's Separates from the Competition

### UNIQUE ADVANTAGES (No Competitor Matches)

| Advantage | Details | Value to Customer |
|---|---|---|
| **18" Pizza** | No Southside competitor offers 18". 50% more pizza than 14" large for only $2-4 more. | FAMILIES — best value pizza in Southside |
| **Stromboli at $10.99** | Unique item. Cheaper than Stoner's ($15.99). Allyanna's doesn't offer it. | Bread lovers |
| **Antipasto Salad $11.99** | Unique to Costanzo's in this market. | Salad variety seekers |
| **Full Dessert Line** | Cheesecake $4.99, Cinnamon Stix $5.99. Most competitors have ZERO desserts. | Add-on revenue sweet spot |
| **Side Salad at $4.79** | Cheapest side salad in Southside pizza market. Stoner's house salad is $6.99. | Budget-conscious customers |
| **Lunch Hours** | Most Southside independents (Allyanna's, Riverboat, Vincenzo's) don't open until 4PM | Lunch crowd monopoly |
| **Slice Pricing at $2.99-$4.25** | Slices available until 4PM. Competitors don't offer slices at this price in the area. | Quick lunch customers |
| **Full Italian Menu** | Pizza + Stromboli + Calzone + Pasta + Salads + Desserts — broadest Italian menu in Southside | One-stop Italian dining |

### COMPETITIVE WEAKNESSES

| Weakness | Impact | Recommended Fix |
|---|---|---|
| **No 14" entry size** | Customers see Allyanna's $10.99 vs Costanzo's $13.99 and think "27% more expensive" | Add 14" cheese at $9.99-$10.99 |
| **Premium tier too high** | Supreme $25.99 is DOUBLE Allyanna's $12.99. Customers stop reading at that price. | Cap premium 16" tier at $19.99 |
| **Only 3 wing sauces** | Stoner's has 8, every chain has 6. You're leaving wing money on the table. | Expand to 6 sauces (add Honey BBQ, Lemon Pepper, Hot Garlic) |
| **No combos or bundles** | Allyanna's has Family Wing Special $50.99. Stoner's has Inflation Buster $24.95. Costanzo's has nothing. | Create "Costanzo's Family Feast" $44.99 |
| **No lunch special** | You're open for lunch, Domino's is 0.5 miles away with $7.99 carryout deals. | $5.99 2-slice + drink (11AM-3PM) |
| **No gluten-free option** | Allyanna's has GF crust. 30% of customers check for this. | Add GF crust as upcharge |
| **Calzone only 2 toppings** | Allyanna's gives 3 toppings at $3 LESS. Customers notice this comparison. | Add 1 topping to calzone |
| **No online ordering presence** | Allyanna's has 6 years on Slice + Grubhub + DoorDash. Stoner's has 3 platforms. Costanzo's has... IntelSight menu boards (not ordering). | Add Toast or Slice ordering |
| **Sausage pizza listed but not promoted** | Current menu has "Sausage" at $15.99 but it's not a marquee item. | Promote as "Italian Sausage — homemade recipe" |

---

## 5. Recommended Pricing Adjustments

### Priority 1: Add a 14" Size (Entry Point)
This is the single most impactful change. It bridges the price gap between Costanzo's and every competitor.

| 14" Pizza | Suggested Price | Purpose |
|---|---|---|
| Cheese | $9.99 | Head-to-head with Allyanna's ($10.99) and Stoner's ($12.99) |
| Pepperoni | $11.99 | Competitive with Stoner's $13.99 |
| Specialty | $13.99-$15.99 | Under Allyanna's online pricing ($11.69) + margin |

**Expected result:** Customer sees a $9.99 pizza, walks in, sees the 16" and 18" options, upgrades. This is the grocery store "loss leader" strategy.

### Priority 2: Flatten the Premium Price Curve
Current spread: $13.99 cheese to $25.99 Supreme = **86% premium**
Recommended spread: $13.99 cheese to $19.99 Supreme = **43% premium**

| Current | 16" Now | 18" Now | 16" Suggested | 18" Suggested |
|---|---|---|---|---|
| Cheese | $13.99 | $15.99 | $13.99 | $15.99 |
| Pepperoni | $15.99 | $17.99 | $15.99 | $17.99 |
| Sausage | $15.99 | $17.99 | $15.99 | $17.99 |
| Hawaiian | $17.99 | $19.99 | $16.99 | $18.99 |
| Mushroom & Spinach | $17.99 | $19.99 | $16.99 | $18.99 |
| Meat Lovers | $19.99 | $21.99 | $17.99 | $19.99 |
| Tomato Basil | $19.99 | $21.99 | $17.99 | $19.99 |
| Veggie | $23.99 | $25.99 | $18.99 | $20.99 |
| Supreme | $25.99 | $27.99 | $19.99 | $21.99 |

**Revenue impact:** Dropping premium prices $1-6 may reduce per-ticket margin slightly, but volume increases should more than offset. Allyanna's sells ALL 20+ specialties at $12.99 and survives. The key is getting customers in the door and buying.

### Priority 3: Market the 18" as "The Big Deal"
Add to the menu board and all marketing:

> **"50% more pizza for only $2 more"**
> Our 18" has 254 sq in of pizza. That's 50% more than a standard 14" large (154 sq in) — for less than the cost of a single topping.

No competitor can tell this story. Make it the headline of every menu, flyer, and online listing.

### Priority 4: Create a Family Bundle
**"Costanzo's Family Feast" — $44.99**
- 2 Large 16" 1-topping pizzas
- 13 Wings (any sauce)
- 1 Salad (your choice)
- 1 2-Liter Soda

Compare: Allyanna's comparable bundle is $50.99. You are $6 cheaper and the customer feels they won.

### Priority 5: Lunch Slice Combo
**"Costanzo's Lunch Deal" — $5.99 / 11AM-3PM**
- 2 Slices + Fountain Drink
- Upgrade to specialty slice +$1

No Southside independent competitor offers this. You are already open for lunch. The lunch crowd on Montgomery Cross is underserved by quality pizza.

### Priority 6: Expand Wing Sauces to 6
Cost: Zero (sauce is cheap). Add: Honey BBQ, Lemon Pepper, Hot Garlic.
Wings have 60-70% food cost margin. More sauces = more wing orders.

### Priority 7: Add Online Ordering
Consider Toast or Slice. Allyanna's has been on Slice for 6 years and captures all the online traffic. Stoner's is on all 3 major platforms. Costanzo's has no digital ordering presence outside of the menu boards. Even a basic Toast integration would capture delivery customers who currently order from Allyanna's just because it's the same strip.

---

## 6. Pricing Strategy Summary

| Strategy | Effort | Impact | Revenue Upside |
|---|---|---|---|
| Add 14" size | Low (menu update) | High | +15-20% new customer capture |
| Flatten premium curve | Low (price change) | High | +10-15% specialty pizza volume |
| Market 18" value | Low (menu board text) | Medium | Higher check average |
| Family bundle | Low (one menu item) | High | +$5-10 average ticket |
| Lunch slice combo | Low (one menu item) | Medium | New daypart revenue |
| Expand wing sauces | Low (ingredient only) | Medium | +20% wing sales |
| Add online ordering | Medium (Toast/Slice setup) | High | +15-25% delivery revenue |

**Bottom Line:** These changes cost nearly nothing (menu updates, a sauce order, a Toast tablet) and could drive 20-30% revenue growth by fixing Costanzo's price perception problem.

**The core message:** Costanzo's food quality is not the issue. The issue is the market sees a $25.99 Supreme pizza on the menu board and walks next door to Allyanna's where the same thing is $12.99. Fix the pricing. Market the 18". Bundle the value. The food will speak for itself.

---

## 7. Digital Menu Board Implementation

All of these pricing recommendations can be implemented immediately through your IntelSight Displays digital signage system. Your menu boards are live, dynamic, and update remotely from the IntelSight customer portal:

- **Pricing changes** uploaded via the CMS — update in minutes, no reprinting menus
- **Lunch specials** appear automatically during the 11AM-3PM window
- **Bundles and combos** can rotate based on time of day or day of week
- **Wing sauce features** can change weekly — feature a "Sauce of the Week"
- **The 18" "Big Deal" messaging** can be the hero content on every board
- **Real-time analytics** — see what sells, adjust pricing same-day

The menu boards you already have deployed are the testing ground for these pricing changes. No other competitor can respond this fast to market conditions.

---

*This analysis was prepared by **IntelSight Business Intelligence**, a division of IT Pro Partner LLC. Data collected from public sources July 30, 2026. Pricing subject to change. Contact IntelSight for updated competitive intelligence or digital signage consultation.*

**IntelSight.io** | info@itpropartner.com